Burlington, 05401-8393, VT,
United States
Hark Technographics
Hark Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hark and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4 Hark employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hark has purchased the following applications: Crazy Egg for Marketing Analytics in 2013, New Relic APM for Application Performance Management in 2021, Ionic Platform for Apps Development in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hark is running and its propensity to invest more and deepen its relationship with Crazy Egg , Intuit , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hark revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hark intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hark Tech Stack and Enterprise Applications
Hark CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crazy Egg | Legacy | Crazy Egg | Marketing Analytics | CRM | n/a | 2013 | 2013 |
In 2013 Hark deployed Crazy Egg on their website to instrument user behavior and visual analytics. The implementation uses Crazy Egg, classified under Marketing Analytics, to capture click maps, scroll maps and session snapshots across public site pages for the small construction and real estate company.
The deployment was realized through Crazy Egg client side tracking script embedded in site templates. Configuration and snapshot scheduling were managed in the Crazy Egg dashboard. Operational coverage is limited to the website and supports marketing and digital experience functions within Hark. Internal governance is handled by the web administrator who manages tag placement, dashboard access and data retention settings.
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Hark ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2021 | 2021 |
In 2021, Hark deployed New Relic APM to instrument and monitor its public website. The deployment focuses on application-level telemetry typical of Application Performance Management, with New Relic APM capturing transaction traces, error analytics, request throughput and response time across the site runtime. New Relic APM is the Application Performance Management solution for Hark, providing continuous visibility into slow transactions and exceptions to support troubleshooting workflows.
The implementation scope aligns with Hark's small operational footprint and concentrates on web operations and developer troubleshooting rather than enterprise scale monitoring. Governance appears operationally centralized to site maintainers, with dashboards and alerting used to route incidents to the engineering owners and maintain site reliability. The configuration embeds New Relic APM into Hark's web application stack, making Hark New Relic APM Application Performance Management the primary tool for website performance monitoring.
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Hark PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ionic | Legacy | Ionic Platform | Apps Development | PaaS | n/a | 2016 | 2016 |
Hark implemented Ionic Platform in 2016, deploying the Ionic Platform as the primary front end delivery layer for its web presence in the Apps Development category. The implementation is observable on Hark's public website and is concentrated on client facing UI and front end interaction handling.
The deployment leverages typical Apps Development capabilities, including component based UI, responsive layout frameworks, client side routing, and build tooling provided by Ionic Platform. Configuration focuses on modular UI components and single codebase front end assets to support web and potential hybrid mobile packaging.
Operational scope is limited to the company website and front end engineering work, managed by Hark's small in house team of four employees. The implementation aligns with single repository development workflows and client focused release cycles rather than enterprise scale distributed architecture.
Governance centers on code version control, build and packaging workflows, and routine site deployments, with Ionic Platform serving as the standard framework for ongoing UI maintenance and iterative updates.
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Hark IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2026 | 2026 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Hark
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Hark Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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