Harley-Davidson Europe
Oxford Business Park, 6000 Garsington Road,
Oxford, OX4 2DQ,
United Kingdom
Oxford, OX4 2DQ,
United Kingdom
44 87 0850-1903
Automotive
Harley-Davidson Europe Technographics
Harley-Davidson Europe Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Harley-Davidson Europe and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Harley-Davidson Europe employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Harley-Davidson Europe has purchased the following applications: SAP Concur Expense for Expense Management in 2008, Adobe Connect for Audio Video and Web Conferencing in 2017, Adobe Experience Manager for Digital Asset Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Harley-Davidson Europe is running and its propensity to invest more and deepen its relationship with SAP , Adobe Systems , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Harley-Davidson Europe revenues, which have grown to $190.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Harley-Davidson Europe intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Harley-Davidson Europe Tech Stack and Enterprise Applications
Harley-Davidson Europe ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP | n/a | 2008 | 2009 |
In 2008, Harley-Davidson Europe implemented SAP Concur Expense as its Expense Management application. The SAP Concur Expense deployment introduced automated expense submission, item-level expense reporting, configurable approval workflows, and support for accrual accounting of expense items, aligning expense capture with finance period reporting.
The implementation served the finance and accounting function at Harley-Davidson Europe, standardizing expense reporting, policy enforcement, and approval controls to improve auditability and the quality of accrual data. Configuration and process work focused on expense categories, manager approval routing, and reporting structures to feed finance processes, enabling consistent expense data for internal reporting and accrual workflows.
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Harley-Davidson Europe Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Harley-Davidson Europe implemented Adobe Connect as its Audio Video and Web Conferencing solution and embedded Adobe Connect on its public website to support customer facing events and regional communications. The deployment places the Adobe Connect application directly within the corporate web presence, indicating a browser based access model and hosted conferencing instances aligned with the company web architecture.
The implementation leverages core Audio Video and Web Conferencing capabilities, including persistent virtual meeting rooms, webinar hosting and scheduling, screen sharing, multi party VoIP audio, recording and playback, and text chat and Q and A modules. Adobe Connect was configured to run structured webinar programs, live product demonstrations, and dealer and staff training sessions consistent with typical conferencing workflows.
Operational coverage targeted marketing, training, and customer engagement functions across Europe and the United Kingdom, sized to support a 600 employee regional organization. Governance focused on centralized scheduling, content moderation, and user access controls administered by the corporate communications and training teams, with website embedding used to present public facing events and to streamline attendee access to Adobe Connect.
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Harley-Davidson Europe Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2015 | 2015 |
In 2015, Harley-Davidson Europe implemented Adobe Experience Manager as a Digital Asset Management solution on their website to centralize web-facing media and support marketing content delivery. Adobe Experience Manager is used to host the enterprise asset repository, providing a single source of truth for images, video, and rich media that drive the public website and campaign pages.
The implementation leverages Adobe Experience Manager capabilities common to Digital Asset Management, including asset ingestion and cataloging, metadata taxonomy and tagging, automated renditions for web delivery, version control, and metadata-driven publishing workflows. The configuration includes content authoring and template-based publishing, role-based access controls for editorial and marketing teams, and approval workflows to manage asset lifecycle and release to the site.
Operationally the deployment is scoped to the Harley-Davidson Europe website and its marketing and content functions, consolidating web asset stewardship within the AEM repository and connecting authoring workflows to site publishing. Governance was oriented around editorial workflows, permission models, and staged publishing to production, aligning asset governance with ongoing website content operations.
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Digital Signing | Content Management |
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2021 | 2021 |
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Harley-Davidson Europe eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2014 | 2014 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Harley-Davidson Europe CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Harley-Davidson Europe ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Harley-Davidson Europe PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Harley-Davidson Europe IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Harley-Davidson Europe CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Harley-Davidson Europe
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Harley-Davidson Europe Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Harley-Davidson Europe IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Harley-Davidson Europe digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Harley-Davidson Europe Technographics
Harley-Davidson Europe is a Automotive organization based in United Kingdom,
with around 600 employees and annual revenues of $190.0 million.
Harley-Davidson Europe operates a diverse technology stack with applications such as
SAP Concur Expense, Adobe Connect and Adobe Experience Manager,
covering areas like Expense Management, Audio Video and Web Conferencing and Digital Asset Management.
Harley-Davidson Europe has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Adobe Systems.
Harley-Davidson Europe recently adopted applications including
DocuSign eSignature in 2021, Salesforce Sales Cloud in 2021 and Okta Identity Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Harley-Davidson Europe’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Harley-Davidson Europe’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Harley-Davidson Europe technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.