Haugen-Gruppen Technographics
Haugen-Gruppen Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Haugen-Gruppen and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 32 Haugen-Gruppen employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Haugen-Gruppen has purchased the following applications: Microsoft 365 for Collaboration in 2018, eMarketeer for Marketing Automation in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Haugen-Gruppen is running and its propensity to invest more and deepen its relationship with Microsoft , eMarketeer or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Haugen-Gruppen revenues, which have grown to $23.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Haugen-Gruppen intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Haugen-Gruppen Tech Stack and Enterprise Applications
Haugen-Gruppen Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Haugen-Gruppen implemented Microsoft 365 to address Collaboration across the organization. The presence of Microsoft 365 on the company website indicates tenant based provisioning and public facing linkage to the Microsoft 365 tenant, supporting corporate communication and content delivery uses. Microsoft 365 supplies core Collaboration capabilities such as Exchange Online email and calendaring, Microsoft Teams messaging and meetings, SharePoint intranet and OneDrive file storage, which match common small business collaboration workflows.
Configuration for a 32 person distributor likely reflects a single Microsoft 365 tenant with centralized administration, user provisioning and role based access controls, and basic security controls appropriate for SME operations. Operational coverage is organization wide, enabling internal collaboration and external content publication via the website, with primary business functions impacted including corporate communications and document collaboration. Governance points include centralized user and permission management and standard Collaboration governance such as data access controls and versioning policies.
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Haugen-Gruppen CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| eMarketeer | Legacy | eMarketeer | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Haugen-Gruppen implemented eMarketeer. The company deployed eMarketeer Marketing Automation on their website to centralize email marketing, web form lead capture, contact segmentation, and campaign orchestration.
The deployment is website embedded and leverages eMarketeer for subscription forms, behavioral tracking, automated workflows, split testing, and campaign reporting, supporting marketing and customer engagement functions within the distribution business. The implementation focuses on core Marketing Automation capabilities such as contact database management, segmentation-driven workflows, multichannel messaging, and scheduled campaign execution, aligning Haugen-Gruppen eMarketeer Marketing Automation with operational marketing workflows and online lead capture.
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Haugen-Gruppen IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019, Haugen-Gruppen deployed Microsoft Azure Cloud Services to host its customer-facing website as a focused Application Hosting and Computing Services implementation. Haugen-Gruppen Microsoft Azure Cloud Services Application Hosting and Computing Services supports the business function of website hosting and customer engagement for the 32 employee distribution company operating from Finland.
The implementation centers on web property hosting and associated application workloads, leveraging Microsoft Azure Cloud Services capabilities such as virtual compute, object storage, managed networking, SSL termination, and platform monitoring to deliver site availability and content delivery. Operational scope is limited to the website and related web operations, with governance oriented around platform configuration and web lifecycle management rather than enterprise-wide application consolidation.
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IT Decision Makers and Key Stakeholders at Haugen-Gruppen
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Apps Being Evaluated by Haugen-Gruppen Executives
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