Hearst Communications
300 W 57th St,
New York, 10019-3741, NY,
United States
New York, 10019-3741, NY,
United States
1 212-649-2000
Media
Hearst Communications Technographics
Hearst Communications Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hearst Communications and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1700 Hearst Communications employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hearst Communications has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2019, Adobe Connect for Audio Video and Web Conferencing in 2017, Shopify for eCommerce in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hearst Communications is running and its propensity to invest more and deepen its relationship with GumGum , Trint , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hearst Communications revenues, which have grown to $386.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hearst Communications intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hearst Communications Tech Stack and Enterprise Applications
Hearst Communications AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 Hearst Communications implemented GumGum on its website, deploying the Artificial Intelligence Marketing solution to support advertising and audience monetization on sfchronicle.com. The deployment used web-level integration to surface contextual signals into the site's ad delivery workflows, with on-page instrumentation and tag-based configuration feeding contextual insights to programmatic inventory and creative placement logic.
GumGum was configured to provide visual intelligence and contextual targeting capabilities consistent with Artificial Intelligence Marketing, including image recognition, content categorization, and contextual ad placement across article pages. Operational ownership sits with marketing and ad operations teams who handle taxonomy mapping, campaign parameterization, and ongoing configuration within the site ad stack, and the implementation is scoped to the website and programmatic ad workflows rather than enterprise back-office systems.
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Speech Recognition AI | AI-Powered Application |
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2021 | 2021 |
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Hearst Communications Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Hearst Communications implemented Adobe Connect on the SFChronicle website to provide live and on demand web conferencing for audience facing events and newsroom collaboration. Adobe Connect serves as the Audio Video and Web Conferencing platform for hosting webinars, broadcast style live streams, recorded sessions, and moderated Q and A directly on the site.
The deployment leveraged Adobe Connect room based architecture with configurable meeting pods for video, screen sharing, chat, polling, and recording, supporting both single presenter broadcasts and multi presenter sessions. Configuration emphasized embedded public entry points on the SFChronicle site, session recording and archival, playback for on demand consumption, and attendee registration and presenter controls as core functional capabilities of the Audio Video and Web Conferencing implementation.
Operational coverage included public facing events on the SFChronicle site alongside internal editorial coordination, with role based access controls and moderator roles to manage live interactions. Governance focused on scheduled event workflows, moderation policy and recording retention processes to align Hearst Communications Adobe Connect Audio Video and Web Conferencing with newsroom publishing and audience engagement workflows.
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Hearst Communications eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify | eCommerce | eCommerce | n/a | 2015 | 2015 |
In 2015, Hearst Communications deployed Shopify as the eCommerce platform powering the sfchronicle.com website. Shopify was implemented as a hosted SaaS storefront and checkout layer, providing product catalog management, customer-facing storefront rendering, cart and checkout workflows, payment processing and order capture capabilities consistent with eCommerce functionality. The deployment centralized the website transaction surface and aligned online merchandising and transactional flows with the editorial site experience.
Operational scope focused on the San Francisco Chronicle website, supporting digital commerce and marketing teams responsible for merchandising, promotions and transaction operations. Governance centered on centralized storefront configuration and content coordination with editorial stakeholders, with administrative control and configuration managed through the Shopify administrative interfaces. Shopify serves as the primary eCommerce application for the site, providing the platform-level commerce capabilities for Hearst Communications.
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Hearst Communications CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Hearst Communications ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Hearst Communications PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2023 | 2023 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Hearst Communications IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Hearst Communications CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Hearst Communications
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Hearst Communications Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hearst Communications IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hearst Communications digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Hearst Communications Technographics
Hearst Communications is a Media organization based in United States,
with around 1700 employees and annual revenues of $386.0 million.
Hearst Communications operates a diverse technology stack with applications such as
GumGum, Adobe Connect and Shopify,
covering areas like Artificial Intelligence Marketing, Audio Video and Web Conferencing and eCommerce.
Hearst Communications has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as GumGum, Adobe Systems and Shopify.
Hearst Communications recently adopted applications including
Airtable in 2023, Slack Connect in 2022 and Trint in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hearst Communications’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hearst Communications’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hearst Communications technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.