Cleveland, 37311-1802, TN,
United States
Hearthside Technographics
Hearthside Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hearthside and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Hearthside employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hearthside has purchased the following applications: Oracle NetSuite Commerce for eCommerce in 2020, Oracle NetSuite CRM for CRM in 2020, Cloudflare CDN for Content Delivery Network in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hearthside is running and its propensity to invest more and deepen its relationship with Oracle , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hearthside revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hearthside intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hearthside Tech Stack and Enterprise Applications
Hearthside eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, Hearthside implemented Oracle NetSuite Commerce on its public website to support eCommerce for online sales and marketing. The deployment serves the United States based retail distributor and is managed by an internal operations and merchandising team within the 10-person organization.
The Oracle NetSuite Commerce implementation centers on storefront configuration, product catalog management, checkout workflows, and site content management, leveraging the application's commerce storefront and administrative console to manage SKUs, pricing, category merchandising, and promotional content. Configuration emphasized responsive storefront templates, category hierarchies, search and navigation tuning, and checkout validation consistent with small business eCommerce operations.
Operational scope covers online sales, customer self-service, and order handling with business functions including sales, marketing, and order operations directly interacting with Oracle NetSuite Commerce. Governance uses internal catalog and content update processes and administrator-controlled merchandising rules within Oracle NetSuite Commerce to centralize storefront management and accelerate content and product updates.
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Hearthside CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020, Hearthside implemented Oracle NetSuite CRM as its primary CRM on the company website and across its small retail operations in the United States. Oracle NetSuite CRM is provisioned as a cloud hosted customer relationship management platform to centralize customer records, web sourced leads, and basic pipeline management for a 10 employee distributor. The implementation surfaces contact management, account records, and opportunity visibility to a compact sales and customer service team.
Configuration emphasizes web lead capture and routing, contact and account hygiene, opportunity tracking, and simple sales workflow automation consistent with CRM capabilities. The Oracle NetSuite CRM instance is integrated into the public facing website to capture inquiries and create actionable records for sales follow up, with a lightweight admin governance model to manage user permissions and data quality. Operational coverage is focused on frontline sales, order capture touchpoints, and customer service coordination within Hearthside's U.S. retail footprint.
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Hearthside IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2020 | 2020 |
In 2020 Hearthside implemented Cloudflare CDN to serve and protect its public website. Cloudflare CDN is deployed as the Content Delivery Network for hearthsidedistributors.com and provides edge caching, distributed content delivery, TLS certificate handling, and basic bot and rate limiting controls consistent with a CDN implementation.
Deployment is focused on the companys externally facing web infrastructure, routing site traffic through Cloudflare's edge network and applying site-wide caching policies and cache invalidation workflows. Configuration and operational ownership are positioned with the web owner or IT lead, encompassing cache rules, certificate management, and routine configuration changes, scaled to the needs of a 10 person retail organization.
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IT Decision Makers and Key Stakeholders at Hearthside
| First Name | Last Name | Title | Function | Department | Phone | |
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Accounting | Manager | Finance | |
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Customer Service Manager | Manager | Customer Service | |
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Sales Manager | Manager | Sales | |
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President / CEO | CXO | Finance | |
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Apps Being Evaluated by Hearthside Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||