Auckland, 1050,
New Zealand
Heineken Urban Polo Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Heineken Urban Polo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Heineken Urban Polo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Heineken Urban Polo has purchased the following applications: Oracle Intelligent Bots for Chatbots and Conversational AI in 2018, Intuit Mailchimp for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Heineken Urban Polo is running and its propensity to invest more and deepen its relationship with Oracle , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Heineken Urban Polo revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Heineken Urban Polo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Intelligent Bots | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Heineken Urban Polo deployed Oracle Intelligent Bots to create a digital concierge for its events in New Zealand. Oracle Intelligent Bots is implemented as a cloud-hosted Oracle artificial intelligence service providing a conversational layer for attendee engagement, event information and onsite support, classified under Chatbots and Conversational AI.
The implementation emphasized conversational workflows driven by natural language understanding, session context management and scripted dialog flows to handle FAQs, scheduling information and guidance for onsite interactions. The architecture is centered on Oracle cloud services with the bot operating as an API-driven conversational front end to event operations, and configured for live attendee channels to support marketing and event operations functions. Governance was organized around dialog configuration and iterative content updates to keep event information current and maintain conversational accuracy.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Heineken Urban Polo deployed Intuit Mailchimp as a Marketing Automation solution. Intuit Mailchimp is embedded on the Urban Polo website to capture guest signups, manage subscriber audiences, and operate email communications for the leisure and hospitality venue in New Zealand. The implementation supports email-driven outreach for event promotions, ticketing notices, and regular guest newsletters managed through the venue's web properties.
Configuration emphasizes core Marketing Automation capabilities including audience management, campaign composition with template builders, embedded signup forms, and automated workflows for welcome and event sequences. Operational ownership is consolidated within the marketing and events functions, who control segmentation rules and permission-based lists inside Intuit Mailchimp. Governance centers on consent capture at form submission, subscriber list hygiene, and scheduled campaign cadence to maintain consistent guest communications.
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