HEINEKEN Vietnam
18 & 19 Floors, Vietcombank Tower, No.5, Me Linh Square, Ben Nghe Ward, District 1,
Ho Chi Minh City, 700000,
Vietnam
Ho Chi Minh City, 700000,
Vietnam
84 28-37 17 3411
Consumer Packaged Goods
HEINEKEN Vietnam Technographics
HEINEKEN Vietnam Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by HEINEKEN Vietnam and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3500 HEINEKEN Vietnam employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that HEINEKEN Vietnam has purchased the following applications: Microsoft Dynamics 365 Business Central for ERP Financial in 2022, Pulsifi Psychometric Assessments for Talent Assessment in 2018, IBM Maximo for Enterprise Asset Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems HEINEKEN Vietnam is running and its propensity to invest more and deepen its relationship with Microsoft , Pulsifi , IBM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing HEINEKEN Vietnam revenues, which have grown to $1.13 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for HEINEKEN Vietnam intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HEINEKEN Vietnam Tech Stack and Enterprise Applications
HEINEKEN Vietnam ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Microsoft Dynamics NAV | Microsoft Dynamics 365 Business Central | ERP Financial | ERP | n/a | 2022 | 2022 |
In 2022, HEINEKEN Vietnam migrated from Microsoft Dynamics NAV to Microsoft Dynamics 365 Business Central as its ERP Financial platform as part of a DIS to Cloud initiative. The project targeted a nationwide Distributor Information System with approximately 400 distributor users and adopted a cloud native, serverless deployment model to host the new ERP Financial environment.
The implementation of Microsoft Dynamics 365 Business Central focused on core ERP Financial capabilities consistent with the category, including central ledger and financial management, accounts payable and receivable, inventory control and order-to-cash workflows, and distributor invoicing configuration. Configuration emphasized SME-oriented Business Central modules and extensions to support distributor transaction processing and localized financial compliance.
Operational coverage included the distributor network across Vietnam and internal teams responsible for finance, distribution operations, sales order management and IT, with the Distributor Information System integrated into the Business Central instance to surface distributor transactions to the central finance engine. The migration from Microsoft Dynamics NAV was performed to unify distributor-facing order capture with centralized financial posting in Business Central.
Governance and program structure incorporated co-leadership from HEINEKEN Vietnam Digital and Technology resources, including a Digital and Technology Management Trainee who co-led the DIS to Cloud effort, and required changes to data models, distributor user provisioning and centralized financial workflows to support the cloud ERP Financial model.
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HEINEKEN Vietnam HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pulsifi | Legacy | Pulsifi Psychometric Assessments | Talent Assessment | HCM | n/a | 2018 | 2018 |
In 2018 Heineken Vietnam deployed Pulsifi Psychometric Assessments as a Talent Assessment solution to support recruitment for its Supply Chain NextGen graduate program in Vietnam, evaluating more than 359 applications for early-career supply chain roles. The engagement focused on using predictive analytics and structured video interviews to improve candidate selection for the Supply Chain function, with HR and hiring managers operating as the primary business users and assessment centers used for final-stage interviews.
Pulsifi Psychometric Assessments was configured to combine multiple assessment modules, including hard skills screening for education and qualifications, soft traits and work culture profiling, cognitive ability tests covering verbal numerical and logical reasoning, and recorded video interview assessments for communication skills. The platform produced role-specific success profiles through benchmarking of past program data, and automated Fit Score models that cross-referenced hard criteria, personality and cognitive outcomes, and video interview ratings to rank candidate relevance by role.
Operationally candidates were invited to create accounts on Pulsifi and complete the full assessment battery, with results surfaced to recruiters and hiring managers to drive invitation and shortlist decisions. The implementation centralized candidate data for the program, standardized screening workflows via automated Fit Score thresholds, and routed shortlisted candidates to Heineken Vietnam Assessment Centers for final evaluation, maintaining a clear handoff between online screening and in-person assessment lanes.
Governance and rollout emphasized automated, role-specific Fit Score screening and recruiter-driven invitations based on hard criteria and Fit Score rankings. Outcomes reported from the deployment included a two day turnaround to compile final shortlists, final interviews concluding in three days instead of five representing 40 percent less time spent in final interviews, 12 hires made into the program, over 90 percent of candidates assigned the highest Fit Scores progressing to the shortlist, and an average candidate experience score of 4.15 out of 5. Offers were extended more quickly following the streamlined process, reducing the chance of attrition to competing organizations.
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HEINEKEN Vietnam ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Maximo | Enterprise Asset Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, HEINEKEN Vietnam implemented IBM Maximo for Enterprise Asset Management. The implementation established IBM Maximo as the operational platform used by Purchasing Officers and the Non Production team to manage maintenance and nonproduction asset needs across brewery, laboratory and facilities equipment.
IBM Maximo is configured to create and manage purchase orders for spare parts, chemicals for the lab room, and equipment supporting brewery operations including gas and steam systems and print devices. The deployment includes contract management for maintenance, service and rental forklift agreements, and inventory control for spare parts, aligning with Enterprise Asset Management capabilities such as work order management, parts inventory, and contract lifecycle management.
Procurement workflows indicate POs are raised within both JDE and IBM Maximo, reflecting a coordinated procurement and financial workflow between JDE and Maximo. The system is used to track PO performance, prepare contract extensions or modifications when necessary, and to resolve order, delivery or payment exceptions.
Governance is centered on Purchasing Officers who validate procured documents prior to approval, perform supplier evaluation, and follow up on PO and contract performance. Operational coverage emphasized nonproduction procurement, maintenance-related purchasing and contract administration, tying IBM Maximo Enterprise Asset Management to procurement, contract management and maintenance planning.
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IT Decision Makers and Key Stakeholders at HEINEKEN Vietnam
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Interim Finance Director | Director | Finance | |
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Managing Director | Director | Finance | |
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Ecommerce Logistics & Operations Manager | Manager | Supply Chain | |
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Senior finance biz partner - Strategic Business Control | Director | Finance | |
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Apps Being Evaluated by HEINEKEN Vietnam Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from HEINEKEN Vietnam IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the HEINEKEN Vietnam digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD HEINEKEN Vietnam Technographics
HEINEKEN Vietnam is a Consumer Packaged Goods organization based in Vietnam,
with around 3500 employees and annual revenues of $1.13 billion.
HEINEKEN Vietnam operates a diverse technology stack with applications such as
Microsoft Dynamics 365 Business Central, Pulsifi Psychometric Assessments and IBM Maximo,
covering areas like ERP Financial, Talent Assessment and Enterprise Asset Management.
HEINEKEN Vietnam has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Pulsifi and IBM.
HEINEKEN Vietnam recently adopted applications including
Microsoft Dynamics 365 Business Central in 2022, IBM Maximo in 2019 and Pulsifi Psychometric Assessments in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of HEINEKEN Vietnam’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates HEINEKEN Vietnam’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete HEINEKEN Vietnam technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.