Hendrick Motorsports
4400 Papa Joe Hendrick Blvd,
Charlotte, 28262, NC,
United States
Charlotte, 28262, NC,
United States
1 877-467-4890
Leisure and Hospitality
Hendrick Motorsports Technographics
Hendrick Motorsports Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hendrick Motorsports and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 550 Hendrick Motorsports employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hendrick Motorsports has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2019, Microsoft 365 for Collaboration in 2020, Craft CMS for Web Content Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hendrick Motorsports is running and its propensity to invest more and deepen its relationship with Microsoft , Pixel & Tonic , U-MVPindex or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hendrick Motorsports revenues, which have grown to $55.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hendrick Motorsports intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hendrick Motorsports Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP Financial Management | Sunrise Technologies | 2019 | 2020 |
In 2019, Hendrick Motorsports implemented Microsoft Dynamics 365 for Finance and Operations as its core ERP Financial system, engaging Sunrise Technologies for the deployment. The implementation prioritized consolidation of finance and manufacturing workflows across the Charlotte area manufacturing campus and corporate accounting functions.
Configuration emphasized manufacturing and program accounting workflows, with subject matter expertise assigned to inventory management, production control, and project management modules in Microsoft Dynamics 365 for Finance and Operations. Functional capabilities implemented included cost estimating and quoting inputs from engineering and production, production order financial settlement, inventory valuation and variance analysis, program budgets and forecasts, accounts receivable coordination for sales and COGS reconciliation, and FP&A reporting support.
Operational coverage spanned accounting, FP&A, production, quality, purchasing, logistics, engineering and operational excellence teams at the 150 acre manufacturing site near Charlotte. Reporting and analytics workflows leverage Power BI and Excel to deliver program and executive reports, and Siemens Teamcenter PLM is cited by hiring teams as an adjacent toolset relevant to manufacturing program workflows.
Governance and process controls were framed by ISO 9001:2015 requirements and by formalized Integrated Program Team participation, with responsibilities to maintain procedure documentation, support month end close and annual audit activities, and drive continuous improvement of the Dynamics 365 for Finance and Operations environment. Sunrise Technologies supported system configuration and rollout activities while internal SMEs and accounting leaders were designated to steward production, inventory and project accounting processes.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Hendrick Motorsports implemented Microsoft 365. The deployment is categorized as Collaboration and Hendrick Motorsports uses Microsoft 365 on their website to surface cloud-based productivity and collaboration capabilities.
Microsoft 365 was provisioned to provide core Collaboration capabilities including hosted email and calendaring, Office desktop and web applications, cloud file storage and document collaboration with OneDrive and SharePoint, and team chat and meetings via Microsoft Teams. The implementation emphasized document collaboration and content management workflows, with SharePoint sites used for structured intranet content and OneDrive used for individual file sync and sharing. The full application name Microsoft 365 is used across internal communications to anchor the suite of Collaboration tools.
Operational coverage spans corporate functions with adoption across marketing, communications, operations, and administrative teams, scaled to a midmarket employee base of approximately 550. The implementation supports cross functional business processes for content authoring, internal collaboration, and meeting orchestration, aligning Collaboration tooling with business functions rather than standalone point solutions. Use on the public website indicates at least some externally visible touch points or embedded Microsoft 365 driven content.
Governance and rollout focused on centralized identity and access management, standardizing permission models and content governance for SharePoint sites, and staged user onboarding to stabilize Collaboration practices. Policies for document lifecycle and sharing were configured to manage internal collaboration and external exposure, with administrative controls applied to align Microsoft 365 governance to organizational processes. No implementation partner is specified.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pixel & Tonic | Legacy | Craft CMS | Web Content Management | Content Management | n/a | 2018 | 2018 |
In 2018, Hendrick Motorsports implemented Craft CMS as its Web Content Management platform for the organization website. The deployment positions Craft CMS as the public-facing content engine, providing content modeling and templating to manage editorial pages, team profiles, news, and multimedia assets. Craft CMS supplies a control panel and structured entry types that enable editorial publishing, versioning, and role based content editing.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2015 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Finite Element Analysis | PLM and Engineering |
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2004 | 2004 |
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Product Lifecycle Management | PLM and Engineering |
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2004 | 2004 |
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Product Lifecycle Management | PLM and Engineering |
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2004 | 2004 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Hendrick Motorsports
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Hendrick Motorsports Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hendrick Motorsports IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hendrick Motorsports digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Hendrick Motorsports Technographics
Hendrick Motorsports is a Leisure and Hospitality organization based in United States,
with around 550 employees and annual revenues of $55.0 million.
Hendrick Motorsports operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, Microsoft 365 and Craft CMS,
covering areas like ERP Financial, Collaboration and Web Content Management.
Hendrick Motorsports has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Pixel & Tonic.
Hendrick Motorsports recently adopted applications including
Intuit Mailchimp in 2021, Microsoft 365 in 2020 and Microsoft Dynamics 365 for Finance and Operations in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hendrick Motorsports’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hendrick Motorsports’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hendrick Motorsports technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.