Eaton, 45320, OH,
United States
Henny Penny Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Henny Penny and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Henny Penny employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Henny Penny has purchased the following applications: Serviceaide ESM for Professional Services Automation in 2021, Adobe Connect for Audio Video and Web Conferencing in 2017, Zoominfo Platform for Account Based Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Henny Penny is running and its propensity to invest more and deepen its relationship with Serviceaide , Adobe Systems , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Henny Penny revenues, which have grown to $174.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Henny Penny intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Serviceaide | Legacy | Serviceaide ESM | Professional Services Automation | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, Henny Penny implemented Serviceaide ESM, referenced in the vendor case study as Serviceaide ChangeGear, to support manufacturing service operations and knowledge-driven support in the United States. The rollout targeted IT and service management workflows that underpin manufacturing support activities rather than product engineering or core production systems.
Configuration focused on IT service management and knowledge management capabilities aligned with the Professional Services Automation category, including ticketing and incident handling, knowledge base authoring and search, and workflow automation for routing and escalation. Serviceaide ESM was used to capture troubleshooting content and formalize knowledge lifecycle processes so routine issues could be resolved through documented knowledge rather than direct developer intervention.
Operational coverage included manufacturing service operations and internal developer teams within the United States, with governance tailored to standardize support processes and knowledge ownership across support groups. The vendor case study reports improved service ratings and that the implementation freed internal developers for higher-value work, outcomes called out by Serviceaide in the customer narrative.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Henny Penny implemented Adobe Connect on its website to support external webinars and hosted product demonstrations. Adobe Connect is used as an Audio Video and Web Conferencing platform to deliver virtual events, recorded product sessions, and interactive training for both customer facing and internal audiences.
Configuration emphasis included persistent meeting rooms and virtual classroom templates, screen sharing and recording pods, threaded chat and polling capabilities, and branded meeting experiences embedded into the public site. Adobe Connect was configured with role based access and recording publication workflows to enable scheduled live sessions and on demand playback of recorded events.
Operational coverage centers on corporate marketing, product training, and customer support functions, leveraging the website embedded Adobe Connect instances for customer webinars and internal training distribution. Governance practices focused on scheduling processes, access controls, and content publication workflows to manage recordings and on demand assets.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2021 | 2021 |
In 2021, Henny Penny implemented Zoominfo Platform for Account Based Marketing and deployed the solution on their public website to support targeted account engagement. The deployment emphasizes web-embedded data capture and enrichment, positioning Zoominfo Platform as a primary source of firmographic and contact intelligence for marketing and sales teams across the organization.
Zoominfo Platform is configured to deliver account identification, intent signal visibility, contact enrichment, and segmented account lists to operationalize account-based campaigns. Implementation details indicate centralization of account lists and tighter segmentation workflows, with governance focused on account-level targeting, campaign orchestration, and operational handoffs between marketing and sales.
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procure to Pay | Procurement |
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2018 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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SD-WAN | IaaS |
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2017 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Managed Detection and Response (MDR) | CyberSecurity |
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2018 | 2018 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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Security Information and Event Management (SIEM) | CyberSecurity |
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2020 | 2020 |
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