Hertz
Hertz Technographics
Hertz Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hertz and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 26000 Hertz employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hertz has purchased the following applications: Oracle Cloud ERP Accounts Payable for AP Automation in 2018, iCIMS Recruit Applicant Tracking System for Applicant Tracking System in 2018, Adobe WorkFront for Business Process Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hertz is running and its propensity to invest more and deepen its relationship with Oracle , Blunovation , FIS Global or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hertz revenues, which have grown to $9.05 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hertz intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hertz Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Oracle E-Business Suite | Oracle Cloud ERP Accounts Payable | AP Automation | ERP Financial Management | n/a | 2018 | 2018 |
In 2018, Hertz implemented Oracle Cloud ERP Accounts Payable as its AP Automation solution, embedding Oracle Cloud ERP Accounts Payable into the companywide finance application portfolio to standardize Accounts Payable workflows. The implementation was positioned alongside revenue, receivables, credit card settlement, payables, purchasing, corporate accounting, FP&A, treasury, sales and marketing, franchisee accounting, real estate leasing, claims management, and fleet accounting to create a unified finance operating model.
The deployment focused on core Accounts Payable functional capabilities, invoice lifecycle automation, supplier invoice processing, and integration touchpoints with purchasing and corporate accounting modules. Configuration work included workflow automation for invoice approvals and exceptions, role based access and control configurations to support SOX and audit requirements, and the application of an Oracle regression test automation practice with an inventory of 250 scripts to accelerate release validation and reduce test cycle time and costs.
Architecture and operational integration traced to prior on-prem Oracle E-Business Suite investments, with explicit migration activity that consolidated three Oracle EBS instances into a single global instance running on Oracle IaaS Cloud and moved on-prem Oracle EBS R12.1.3 and HFM 11.1.2.4 instances to Oracle IaaS Cloud. The Oracle Cloud ERP Accounts Payable implementation was planned in the context of a broader roadmap toward Oracle Fusion ERP and EPM SaaS, and operated alongside planned global deployments of Infor and Oracle Fleet Management and Order to Cash solutions.
Governance and runbook responsibilities were centralized under a finance applications leadership structure that managed a team of 12 direct report functional business analysts and system administrators, supported by an extended vendor contractor network for development and infrastructure. Operational controls included monitoring production changes, ticket volumes, systems access reviews, SOX and audit controls, and budget adherence, positioning Oracle Cloud ERP Accounts Payable as a governed AP Automation component within Hertz corporate finance operations.
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AP Automation, AR Automation | ERP Financial Management |
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2021 | 2021 |
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AR Automation | ERP Financial Management |
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2012 | 2012 |
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ERP Financial | ERP Financial Management |
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2018 | 2019 |
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ERP Financial | ERP Financial Management |
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2008 | 2009 |
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ERP Financial | ERP Financial Management |
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2019 | 2020 |
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Expense Management | ERP Financial Management |
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2017 | 2017 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iCIMS | Legacy | iCIMS Recruit Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018, Hertz implemented iCIMS Recruit Applicant Tracking System. The implementation focused on operationalizing front-line talent acquisition for rental car operations and was explicitly used for recruiting Car Transporters, Casual Vehicle Service Attendants, and Customer Care Representatives across airport sites.
Hertz deployed iCIMS Recruit Applicant Tracking System to orchestrate standard recruiting workflows, including candidate sourcing, applicant screening, interview coordination, and submission to hiring managers. Configuration emphasized recruiter queues and position management to support an average position load of 50 per recruiter and workflow steps aligned to sourcing, screening, interviewing, and hiring manager review.
Integrations and sourcing channels were explicit parts of the implementation, with candidates sourced through Indeed, intake from local location job fairs, and processing routed into iCIMS Recruit. Operational coverage targeted Hertz airport locations in Florida, Georgia, Mississippi, Alabama and Louisiana, supporting regional talent acquisition teams and on-site hiring managers for hourly rental car roles.
Governance and process details reflect a recruiter-driven rollout, with recruiting activity documented from October 2017 through June 2018, and operational metrics captured in the system, including an average time to hire of 20.5 days. The deployment directly impacted HR and talent acquisition workflows, standardizing screening and submission processes while centralizing applicant records in the iCIMS Recruit Applicant Tracking System.
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BackGround Screening | HCM |
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2018 | 2018 |
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BackGround Screening | HCM |
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2016 | 2016 |
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Compensation Management | HCM |
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2014 | 2014 |
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Core HR | HCM |
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2020 | 2020 |
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Employee Experience | HCM |
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2019 | 2019 |
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Employee Recognition and Rewards Management | HCM |
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2012 | 2012 |
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Employee Recognition and Rewards Management | HCM |
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2020 | 2020 |
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Recruiting | HCM |
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2020 | 2020 |
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Recruiting | HCM |
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2018 | 2018 |
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Talent Management | HCM |
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2017 | 2017 |
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Time and Attendance | HCM |
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2017 | 2017 |
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Video Interviewing | HCM |
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2017 | 2017 |
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Workforce Management | HCM |
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2014 | 2014 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe WorkFront | Business Process Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Hertz implemented Adobe WorkFront to support marketing and web operations workflows. Adobe WorkFront is a Business Process Management application used on their website to manage intake, task orchestration, and approval routing for digital content and campaign work.
The implementation emphasized core Business Process Management capabilities, including project and portfolio planning, request intake forms, workflow orchestration, approval routing, and creative proofing and task tracking. Configurations focused on standardized request types and automated routing rules to coordinate cross functional work across marketing and web teams.
Deployment followed a cloud first SaaS model and the Adobe WorkFront deployment was embedded into Hertz website content operations. Integration points center on API based connections with content management and marketing systems to push approved assets and synchronize work status with web publishing workflows.
Governance changes included centralized intake governance, role based approval authorities, and defined project ownership to reduce ad hoc requests. Operational coverage prioritized marketing, digital content, web operations, and creative services, providing a unified Business Process Management backbone for Hertz online channels.
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Enterprise Asset Management | ERP Services and Operations |
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2016 | 2016 |
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Facility Management | ERP Services and Operations |
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2016 | 2016 |
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Rental Management System | ERP Services and Operations |
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2007 | 2007 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Generative AI Platforms | AI Development |
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2024 | 2024 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Analytics and BI | Analytics and BI |
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2016 | 2018 |
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Analytics and BI | Analytics and BI |
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2024 | 2024 |
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Analytics and BI | Analytics and BI |
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2020 | 2020 |
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Analytics and BI | Analytics and BI |
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2018 | 2019 |
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Data Warehouse | Analytics and BI |
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2018 | 2018 |
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Data Warehouse | Analytics and BI |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Event Management | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
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2015 | 2015 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Fleet Management | SCM |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Loyalty | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Listing Management | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2018 | 2019 |
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EPM | EPM |
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2016 | 2016 |
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EPM | EPM |
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2016 | 2016 |
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Financial Consolidation and Close | EPM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Sales Performance Management | SPM |
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2013 | 2013 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2014 | 2014 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2018 | 2019 |
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Apps Development | PaaS |
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2018 | 2018 |
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Extract, Transform, and Load (ETL), Data Replication | PaaS |
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2011 | 2012 |
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Operating System (OS) | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Data Warehouse Appliance | IaaS |
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2017 | 2017 |
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Database Management | IaaS |
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2018 | 2018 |
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Database Management | IaaS |
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2018 | 2018 |
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Servers, Storage and Networking | IaaS |
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2003 | 2003 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2020 | 2020 |
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Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IoT Platform | Internet of Things |
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2017 | 2018 |
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IT Decision Makers and Key Stakeholders at Hertz
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Hertz Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hertz IT executives and key decision makers. This section highlights Hertz's latest recorded technology evaluations, including AppDynamics APM for Application Performance Management on 2025-05-13. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hertz digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Hertz Technographics
Hertz is a Automotive organization based in United States,
with around 26000 employees and annual revenues of $9.05 billion.
Hertz operates a diverse technology stack with applications such as
Oracle Cloud ERP Accounts Payable, iCIMS Recruit Applicant Tracking System and Adobe WorkFront,
covering areas like AP Automation, Applicant Tracking System and Business Process Management.
Hertz has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, iCIMS and Adobe Systems.
Hertz recently adopted applications including
Palantir AIP Platform in 2024, Palantir Foundry in 2024 and BluSezam FK in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hertz’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hertz’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hertz technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.