Memphis, 38018, TN,
United States
HigherVisibility Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by HigherVisibility and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 HigherVisibility employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that HigherVisibility has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, WooCommerce for eCommerce in 2016, Zoominfo Platform for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems HigherVisibility is running and its propensity to invest more and deepen its relationship with Google , Automattic , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing HigherVisibility revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for HigherVisibility intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, HigherVisibility implemented Google Workspace (Formerly Google G-Suite) for Collaboration. The deployment serves as the primary Collaboration platform for the company, supporting corporate communications, calendaring, document collaboration and centralized file storage across marketing, SEO and professional services business functions.
The implementation leverages core Google Workspace capabilities including Gmail for email, Google Calendar for scheduling, Google Drive for shared storage, Google Docs Sheets and Slides for collaborative content creation, and the Google Admin console for user and device administration. Configuration patterns indicated include shared team drives, role based account provisioning, browser and mobile access, and real time editing and commenting to support synchronous workflows.
Operational governance is executed through the Google Admin console with IT led user onboarding, group based access controls and data sharing policies to align permissions with departmental needs. The deployment footprint aligns with a 70 employee professional services organization and reflects standard Collaboration category practices for cloud hosted communication and document management.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2016 | 2016 |
In 2016, HigherVisibility deployed WooCommerce from Automattic to add eCommerce capabilities to its public website. HigherVisibility implemented WooCommerce to support online product listings, shopping cart and checkout functionality, and customer account management within its site architecture.
The implementation focused on standard WooCommerce functional modules including product catalog and SKU management, shopping cart and session handling, checkout and payment processing configuration, order management and fulfillment tracking, and promotional coupon and pricing rules. Configuration work emphasized catalog structure, tax and shipping parameterization, and the administrative workflows needed to publish and update offerings.
Operationally the WooCommerce instance is maintained as part of the company website stack and is managed by HigherVisibility’s digital marketing and operations teams in the United States. Governance concentrated on site content and catalog publishing workflows, role-based administrative access for order and product management, and procedural handoffs between marketing, sales and client services for order fulfillment and customer communications.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023, HigherVisibility implemented Zoominfo Platform on their website to support Account Based Marketing. The Zoominfo Platform was deployed as a website-facing instrumentation and enrichment layer to capture inbound account interactions and to enable granular firmographic and intent-influenced account profiling. This deployment was oriented around marketing-led ABM workflows and preparing sales engagement with enriched contact and company context. The Zoominfo Platform configuration emphasized contact enrichment, account list management, and company intelligence capabilities typical of Account Based Marketing systems, with the platform resolving contacts and appending firmographic attributes to web-generated leads. Operational scope covered marketing and sales teams within HigherVisibility, and rollout governance focused on data quality controls, lead routing rules, and alignment of account prioritization processes between marketing and sales. The implementation is documented as website instrumentation, and no other system integrations are specified.
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Sales Engagement | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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