Highspot
2211 Elliott Ave Suite 400,
Seattle, 98121, WA,
United States
Seattle, 98121, WA,
United States
1 888-916-7768
Professional Services
Highspot Technographics
Highspot Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Highspot and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Highspot employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Highspot has purchased the following applications: BILL Financial Operations Platform for AP Automation, AR Automation in 2020, Drift AI Chatbot for Chatbots and Conversational AI in 2017, Tableau for Analytics and BI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Highspot is running and its propensity to invest more and deepen its relationship with BILL Operations , Oracle , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Highspot revenues, which have grown to $480.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Highspot intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Highspot Tech Stack and Enterprise Applications
Highspot ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BILL Operations | Legacy | BILL Financial Operations Platform | AP Automation, AR Automation | ERP | n/a | 2020 | 2020 |
In 2020, Highspot implemented BILL Financial Operations Platform to formalize payables and receivables processes. The deployment targeted AP Automation,AR Automation and was positioned to support Highspot's global accounting organization and management of full cycle accounting for foreign entities.
Implementation work centered on invoice lifecycle automation and receivables orchestration, with configuration of automated invoice capture, validation rules, approval workflows, and reconciliation routines consistent with AP Automation,AR Automation capabilities. The BILL Financial Operations Platform was configured to support month end, quarter end and year end close activities, along with controls and GAAP aligned posting workflows. Highspot accounting staff contributed to requirements and testing, while accounting managers documented new process flows and accounting policies.
Integrations were explicitly scoped with the NetSuite ecosystem, as Highspot partnered with IT and external consultants to design, configure, test and monitor NetSuite module interfaces. The engagement included a review of the accounts payable invoice process within Bill.com and alignment of Bill.com invoice workflows with BILL Financial Operations Platform posting rules. Operational coverage included accounting, finance operations, tax compliance support and audit readiness activities.
Governance changes emphasized documented business processes, strengthened internal controls, and closer coordination between the Controller, Senior Accounting Manager, and accounting teams for close management and policy setting. The implementation placed process ownership with accounting leadership and involved mentoring and training to embed the new AP Automation,AR Automation workflows.
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ERP Financial | ERP |
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2019 | 2019 |
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Expense Management | ERP |
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2019 | 2019 |
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Subscription and Recurring Billing | ERP |
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2019 | 2019 |
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Highspot AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Highspot deployed Drift AI Chatbot on its public website to serve as the primary conversational interface for inbound visitors. Highspot implemented Drift AI Chatbot, categorized as Chatbots and Conversational AI, to capture and qualify leads on product, solution, and resource pages. The implementation focused on web-based conversational workflows that align buyer intent signals with marketing and sales inquiry handling.
The deployment emphasized configuration of conversational playbooks, automated qualification prompts, and routing logic typical of Chatbots and Conversational AI, with content and responses tuned to Highspot messaging. Operational ownership was placed with demand generation and sales operations to manage qualification flows, scheduling handoffs to human sellers, and content discovery along the buyer journey. Governance centered on iterative script updates and analytics reviews to refine conversational paths and coordinate cross-functional handoffs between marketing and sales.
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Highspot Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tableau Software | Legacy | Tableau | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In 2021, Highspot implemented Tableau as its Analytics and BI solution to centralize Finance reporting for the companys G&A organization and FP&A function. The deployment focused on operationalizing financial planning, compensation and equity forecasting, and consolidated headcount insights.
Tableau was configured to surface dashboards and visual models for ARR, revenue, gross margin, headcount, income statement, balance sheet, and cash flow, supporting the long range financial model maintained by Finance. Functional capabilities included automated equity modeling for burn analysis and valuation forecasting, compensation planning dashboards, and workforce analytics covering attrition, diversity, and recruiting.
Tableau reporting interfaced with the cloud EPM software Adaptive and with Workday to ingest planning and HR data, enabling automated data pipelines between FP&A models and operational HR records. Data flows were used to refresh dashboards and equity models on a scheduled cadence to support twice per year compensation and equity reviews.
Governance and workflow changes centered on Finance ownership of multi year public company readiness budgeting and planning, with Tableau outputs used to guide leaders through the compensation review cycle, define eligibility, analyze benchmark data, and document recommendations. Operational scope covered the G&A organization and FP&A, supporting decisions for more than 1,000 employees.
The implementation of Tableau delivered automated reporting and models that provided consolidated headcount, attrition, diversity, and recruiting insights, and enabled equity grant guidance and valuation forecasting through integrated dashboards. Tableau provided the Analytics and BI foundation for Highspot Finance to standardize planning, reporting, and compensation review processes.
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Highspot Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Highspot Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Contract Lifecycle Management | Content Management |
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2021 | 2021 |
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Contract Lifecycle Management | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Highspot CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing, Sales Engagement | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation, Sales Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Highspot EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2020 | 2020 |
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Highspot IT Asset Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Asset Management (ITAM), SaaS Spend Management | IT Asset Management |
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2020 | 2020 |
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Highspot ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Highspot SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incentive Compensation Management | SPM |
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2021 | 2021 |
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Highspot PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Highspot IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management, Open-Source Database | IaaS |
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2022 | 2022 |
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Highspot CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Highspot
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Highspot Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Highspot IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Highspot digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Highspot Technographics
Highspot is a Professional Services organization based in United States,
with around 1000 employees and annual revenues of $480.0 million.
Highspot operates a diverse technology stack with applications such as
BILL Financial Operations Platform, Drift AI Chatbot and Tableau,
covering areas like AP Automation, AR Automation, Chatbots and Conversational AI and Analytics and BI.
Highspot has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as BILL Operations, Drift and Tableau Software.
Highspot recently adopted applications including
Adobe Marketo Engage in 2022, MongoDB Atlas in 2022 and Tableau in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Highspot’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Highspot’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Highspot technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.