Hive
Millstream, Maidenhead Rd,
Windsor, SL4 5GD,
United Kingdom
Windsor, SL4 5GD,
United Kingdom
44 17 5349 4000
Retail
Hive Technographics
Hive Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hive and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Hive employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hive has purchased the following applications: SAP S/4 HANA for ERP Financial in 2018, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2016, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hive is running and its propensity to invest more and deepen its relationship with SAP , Salesforce , Ruby or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hive revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hive intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hive Tech Stack and Enterprise Applications
Hive ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | Da Vinci Consulting | 2018 | 2018 |
In 2018, Hive implemented SAP S/4 HANA as the ERP Financial backbone for its retail finance and planning functions. The deployment covered operational regions in Europe and Asia and targeted standardisation of planning and transactional finance processes across the business.
The program included standardisation of an existing IBP system and refinement of Demand Planning and Sales and Operations Planning processes, explicitly addressing tax efficient supply chain requirements. Functional capabilities implemented centered on demand planning, S&OP orchestration, and supply chain execution workflows to coordinate contract manufacturing, third party logistics providers, and repacking operations.
Technical integration work focused on building integration to SAP S/4 HANA using CPI-DS to link IBP planning data with S/4 HANA transactional and master data flows. The architecture established an integration layer that synchronized planning outputs and supply chain execution inputs between the IBP environment and SAP S/4 HANA, with Da Vinci Consulting engaged as the system integrator for the program.
Governance and process changes formalised planning to execution handoffs, aligning finance, supply chain, and operations teams for contract manufacturing and 3PL coordination. Hive SAP S/4 HANA ERP Financial implementation therefore reoriented cross functional workflows for planning, tax aware supply chain decisions, and operational execution across its Europe and Asia footprint.
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Hive AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Hive deployed Salesforce Chat (formerly Salesforce Live Agent) on its website to provide real-time conversational support. The implementation uses Salesforce Chat within the Chatbots and Conversational AI category to handle retail customer service interactions originating from hivehome.com in the United Kingdom.
The deployment focused on core conversational capabilities typical of the category, including real-time web chat, agent console interaction, pre-chat capture and chat transcript retention, routing logic and chat queues, and templated responses for consistent agent replies. Configuration emphasized session routing and presence management to align incoming web conversations with established support workflows and agent availability.
Operational scope centers on online customer service for Hive retail offerings, embedding Salesforce Chat at the customer touchpoint on the corporate website and routing live sessions to the support organization. Governance was established through chat handling processes and routing rules to standardize response patterns and transcript handling within ongoing support workflows.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Hive Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Hive implemented Microsoft 365 to support Collaboration across the organization. The deployment covered the 300 employee retail business based in the United Kingdom and established Microsoft 365 as the primary collaboration and productivity platform for corporate teams.
The Microsoft 365 implementation centered on core Collaboration capabilities, including Exchange Online for email, Microsoft Teams for real time chat and meetings, SharePoint Online for intranet and document libraries, and OneDrive for individual file storage. Configuration work emphasized tenant provisioning, user identity and access controls, mailbox and file access configuration, and standard security and compliance settings consistent with cloud collaboration platforms.
Artifacts from Microsoft 365 appear in Hive's website source, indicating use of Microsoft 365 hosted assets or services in the company web presence. Operational coverage extended across marketing, product, customer support, and corporate functions, with the platform serving internal communication, document collaboration, meeting orchestration, and knowledge sharing workloads.
Governance focused on centralized tenant administration, role based access control and SharePoint document governance, with a phased rollout approach by team and standard user provisioning and administration processes. Ongoing administration activities included policy enforcement, account lifecycle management, and routine configuration updates to align the Collaboration platform with business processes.
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Hive Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2019 | 2019 |
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Hive SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Advanced Planning and Scheduling | SCM |
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2019 | 2019 |
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Hive CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2020 | 2020 |
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Hive ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2014 | 2014 |
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Hive TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Hive PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2014 | 2014 |
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Hive IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Hive CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Hive
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Head of Customer Platform | Director | Customer Service | |
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Head of Data Science | Director | IT | |
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Analytics Implementation Lead | Manager | IT | |
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Global Head of Supply Chain | Director | Supply Chain | |
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Head of Data Science | Director | IT | |
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IT Manager | Manager | IT | |
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Operations Manager | Manager | Finance | |
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Apps Being Evaluated by Hive Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hive IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hive digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Hive Technographics
Hive is a Retail organization based in United Kingdom,
with around 300 employees and annual revenues of $100.0 million.
Hive operates a diverse technology stack with applications such as
SAP S/4 HANA, Salesforce Chat (formerly Salesforce Live Agent) and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Hive has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Salesforce and Microsoft.
Hive recently adopted applications including
Ruby Live Chat in 2021, Salesforce Heroku in 2021 and Adobe Audience Manager in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hive’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hive’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hive technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.