Hamburg, 22339,
Germany
Hkl Baumaschinen Technographics
Hkl Baumaschinen Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hkl Baumaschinen and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Hkl Baumaschinen employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hkl Baumaschinen has purchased the following applications: Microsoft 365 for Collaboration in 2022, OroCommerce for eCommerce in 2020, CleverReach for Marketing Automation in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hkl Baumaschinen is running and its propensity to invest more and deepen its relationship with Microsoft , Oro , CleverReach or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hkl Baumaschinen revenues, which have grown to $220.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hkl Baumaschinen intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hkl Baumaschinen Tech Stack and Enterprise Applications
Hkl Baumaschinen Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Hkl Baumaschinen implemented Microsoft 365 to establish a Collaboration platform across the organization, and the vendor footprint is visible on the company website. The deployment is positioned as the primary Collaboration layer supporting email, real time communication, and document collaboration for the business.
The Microsoft 365 implementation leverages core services typical of the suite, including Exchange Online for enterprise email, Microsoft Teams for chat and meetings, SharePoint and OneDrive for document management and file sync, and tenant identity management for user provisioning. Configuration work emphasized mailbox and document library organization, team and channel structures aligned to operational groups, and role based access controls to separate corporate and site level content.
Operational coverage was scaled to the company population of about 700 employees, targeting corporate functions and field operations in construction and real estate activities. Governance practices were oriented around centralized tenant administration, standardized provisioning workflows, and information management policies to control access and retention within the Collaboration environment.
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Hkl Baumaschinen eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oro | Legacy | OroCommerce | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, Hkl Baumaschinen implemented OroCommerce to power eCommerce on its public website. OroCommerce serves as the companys commercial storefront application, centralizing online product presentation and transactional capabilities for customers in the construction and real estate equipment segment.
The implementation centers on core eCommerce modules common to the category, including product catalog management, storefront and checkout flows, customer account and pricing rule configuration, and order management workflows. OroCommerce is configured to manage product listings, pricing policies, customer profiles, and transactional checkout processes that drive online sales activity on the website.
Operational scope is the corporate website, with the deployment affecting commerce, sales, marketing, and operations functions that interact with online orders and catalog content. Governance emphasis is on catalog ownership, pricing approval processes, customer account controls, and order lifecycle handling, reflecting standard eCommerce operational and workflow disciplines.
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Hkl Baumaschinen CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CleverReach | Legacy | CleverReach | Marketing Automation | CRM | n/a | 2015 | 2015 |
In 2015 Hkl Baumaschinen deployed CleverReach as its Marketing Automation solution on its public website in Germany. The implementation embedded CleverReach subscription forms and newsletter delivery into the web layer to centralize outbound email communication and manage customer and prospect subscriber lists.
Configuration emphasized core Marketing Automation capabilities, including template-driven campaign management, list segmentation, consent and opt-in processing, and automated workflows triggered by website interactions. Operational ownership was assigned to the marketing team, with the website integration feeding tracking, opens and click analytics into CleverReach, and governance focused on subscriber consent management and template approval workflows to align communications with local regulatory expectations.
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Tag Management | CRM |
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2017 | 2017 |
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Hkl Baumaschinen ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2020 | 2020 |
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Hkl Baumaschinen IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Hkl Baumaschinen
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Hkl Baumaschinen Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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