H&M USA Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by H&M USA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12956 H&M USA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that H&M USA has purchased the following applications: Genesys Customer Interaction Center (CIC) for Call Center in 2018, Akamai mPulse for Application Performance Management in 2021, Basware Procurement for Procurement in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems H&M USA is running and its propensity to invest more and deepen its relationship with Genesys , Akamai , BasWare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing H&M USA revenues, which have grown to $2.55 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for H&M USA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Genesys | Legacy | Genesys Customer Interaction Center (CIC) | Call Center | CRM | n/a | 2018 | 2018 |
In 2018, H&M USA deployed Genesys Customer Interaction Center (CIC) as its Call Center application for customer service operations. The deployment targeted the retailer's US customer service organization and established Genesys Customer Interaction Center (CIC) as the primary interaction platform for contact handling and agent desktop workflows.
The implementation configured core contact center capabilities commonly associated with the Call Center category, including automatic call distribution, interactive voice response, computer telephony integration, skill based routing, and consolidated agent desktop interfaces. Genesys Customer Interaction Center (CIC) was configured to support multichannel contact handling and centralized session management, aligning telephony routing and agent queuing with customer service functional workflows.
Integration work explicitly included SAP Customer Service Cockpit, which provided case context and knowledge access inside the agent desktop. The integration connected Genesys Customer Interaction Center (CIC) interaction records with SAP service tickets and knowledge elements, enabling agents to view customer case context and system knowledge while handling calls. Operational coverage was concentrated on the customer service department across H&M USA.
Governance emphasized agent enablement and knowledge usage, reflecting the requirement to have the system knowledge needed to provide excellent customer service. Rollout activities centered on desktop integration with SAP Customer Service Cockpit and standardizing interaction handling processes, with training and workflow adjustments to embed Genesys Customer Interaction Center (CIC) into frontline service operations.
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Akamai | Legacy | Akamai mPulse | Application Performance Management | ITSM | n/a | 2021 | 2021 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BasWare | Legacy | Basware Procurement | Procurement | Procurement | n/a | 2014 | 2014 |
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Supplier Relationship Management | Procurement |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2021 | 2021 |
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