Hong Kong, n/a,
Hong Kong
Hk Express Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Hk Express and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1400 Hk Express employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hk Express has purchased the following applications: Navitaire SkyLedger for ERP Financial in 2015, PageUp ATS for Applicant Tracking System in 2013, Appier CrossX for Artificial Intelligence Marketing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hk Express is running and its propensity to invest more and deepen its relationship with Navitaire, an Amadeus Company , PageUp , Appier or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hk Express revenues, which have grown to $806.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hk Express intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Navitaire, an Amadeus Company | Legacy | Navitaire SkyLedger | ERP Financial | ERP Financial Management | n/a | 2015 | 2015 |
In 2015, Hk Express implemented Navitaire SkyLedger alongside Navitaire’s New Skies reservations system to automate revenue accounting and financial reporting. Navitaire SkyLedger was deployed as the airline’s ERP Financial application for revenue accounting, reconciliation, and finance automation across its Asia network.
The deployment integrated Navitaire SkyLedger with the New Skies reservations backbone to enable end-to-end revenue capture, automated reconciliation workflows, and consolidated reporting. Operational scope prioritized Hong Kong finance operations while extending revenue accounting processes across the airline’s Asia network, standardizing reconciliation and reporting practices. Governance and process changes focused on shifting manual revenue reconciliation and reporting tasks into SkyLedger-configured ledgers and automated workflows. The implementation went live in 2015 to support Hk Express’s rapid low cost carrier expansion.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PageUp | Legacy | PageUp ATS | Applicant Tracking System | HCM | n/a | 2013 | 2013 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Appier | Legacy | Appier CrossX | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
HK Express deployed Appier CrossX in 2019 to operationalize AI-powered Advertising across its digital marketing and audience targeting workflows. The implementation used Appier CrossX AI to identify device ownership patterns for users expressing travel intent and planning trips in the near future, aligning campaign triggers with early site engagement signals.
The deployment leveraged Appier CrossX Remarketing to deliver flight related ads to users on smartphones and tablets after each user’s first visit to the hkexpress.com site. HK Express also expanded prospecting with CrossX Lookalike to uncover additional users likely to consider travel in the near future, relying on CrossX’s device mapping and intent profiling to seed and scale audience segments.
Operationally the work centered on the marketing and demand generation function, instrumenting first visit events to orchestrate retargeting and lookalike audience creation. Configuration emphasized cross device identification and automated audience refreshes, enabling campaign orchestration that linked web visit signals to mobile and tablet ad delivery without named integrations being disclosed.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2013 | 2013 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2020 | 2020 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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