New York, 10013, NY,
United States
HookLogic Technographics
HookLogic Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by HookLogic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 190 HookLogic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that HookLogic has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2014, Zendesk Service for Customer Support in 2015, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems HookLogic is running and its propensity to invest more and deepen its relationship with Intuit , Zendesk , NextRoll or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing HookLogic revenues, which have grown to $19.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for HookLogic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HookLogic Tech Stack and Enterprise Applications
HookLogic ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2014 | 2014 |
In 2014, HookLogic implemented Intuit Quickbooks Enterprise to address core ERP Financial requirements across its accounting and finance functions. The deployment was scoped for a professional services organization of approximately 190 employees, with implementation activities aligned to the company fiscal close cadence.
The Intuit Quickbooks Enterprise configuration emphasized core financial modules, including general ledger, accounts payable, accounts receivable, billing, payroll management and financial reporting to support month-end close workflows. Configuration work centered on chart of accounts standardization, automated journal templates, period close sequencing and role-based access controls to support auditability and consistent transaction processing.
Operational coverage focused on accounting, finance and revenue operations teams within the United States, centralizing transaction capture and consolidated close activity. Governance adjustments included documented accounting procedures, defined approval chains and targeted user training to embed the new ERP Financial processes into routine financial operations.
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HookLogic CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2015 | 2015 |
In 2015 HookLogic deployed Zendesk Service on its website to provide Customer Support. The implementation positioned Zendesk Service as the primary public-facing support channel for inbound customer inquiries on hooklogic.com.
Zendesk Service was configured to support core Customer Support workflows, including web-based ticketing through an embedded support widget, self-service knowledge base content and search, and email-to-ticket capture. Configuration focused on ticket routing, priority tagging, contextual response macros, and SLA-driven queuing to standardize case handling across support workflows.
The deployment was embedded into the company website to capture on-page inquiries and to instrument customer-facing help flows, serving the customer support and customer success functions. Operational coverage emphasized online inquiry intake and internal case management rather than back-office financial or ERP processes, and no named external integrations are specified in the source.
Governance centered on formalizing triage, escalation and knowledge management processes to centralize case ownership and improve response consistency. Dashboards and reporting within Zendesk Service were used to create operational visibility for day-to-day support management.
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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HookLogic IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
In 2014, HookLogic deployed Microsoft Azure Cloud Services to host its public-facing website, an implementation classified under Application Hosting and Computing Services. The Microsoft Azure Cloud Services deployment provides platform-level application hosting and compute, scalable object and block storage, and virtualized instances to run web application workloads and site infrastructure. The architecture aligns with cloud-native hosting patterns, using automated scaling and platform provisioning to manage runtime capacity.
Operational responsibility centered on web operations and engineering teams for site delivery and runtime management, with the Microsoft Azure Cloud Services environment supporting website deployment pipelines and production application hosting. Governance emphasized application lifecycle controls and operational monitoring consistent with Application Hosting and Computing Services, including configuration management, scaling policies, and platform-level provisioning.
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at HookLogic
| First Name | Last Name | Title | Function | Department | Phone | |
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VP, Account Management & Operations | VP | Sales | |
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Chief Financial Officer | CXO | Finance | |
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Manager, Accounting & Payroll | Manager | Finance | |
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Vice President, Business Development | VP | Sales | |
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Apps Being Evaluated by HookLogic Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||