Horizon Hobby
2904 Research Rd,
Champaign, 61822, IL,
United States
Champaign, 61822, IL,
United States
1 800-338-4639
Retail
Horizon Hobby Technographics
Horizon Hobby Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Horizon Hobby and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 370 Horizon Hobby employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Horizon Hobby has purchased the following applications: SAP Business One for ERP Financial in 2010, InSync AI for Chatbots and Conversational AI in 2021, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Horizon Hobby is running and its propensity to invest more and deepen its relationship with SAP , Oracle , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Horizon Hobby revenues, which have grown to $0.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Horizon Hobby intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Horizon Hobby Tech Stack and Enterprise Applications
Horizon Hobby ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business One | ERP Financial | ERP | n/a | 2010 | 2011 |
In 2010 Horizon Hobby deployed SAP Business One in the EU as part of a short term strategic global plan to reduce the SAP instance and create a central data center for Europe, providing a significant savings. SAP Business One was provisioned to address ERP Financial requirements and to centralize transactional financial processing for the company’s European entities.
The implementation emphasized core ERP Financial modules including general ledger, accounts payable, accounts receivable, and inventory to financial reconciliation, configured to support multi entity consolidation and a European chart of accounts. SAP Business One was configured to exchange order, inventory, and financial transaction data with a second tier warehouse management system that was deployed in the European theater as a stop gap measure. The broader roadmap anticipated integration with a Red Prairie WMS for global warehouse orchestration.
The SAP Business One rollout in Europe was aligned with concurrent projects including WebSphere e commerce for domestic and international B2B and B2C, acquisition of a Transportation and Manifesting module to streamline shipping, and a US deployment of Red Prairie WMS that replaced an Infor WM module. Project governance designated a Director, Global Enterprise System as the single point of contact into IT reporting to the CIO, supported by an 11 person IT staff and disciplined SDLC project management practices.
Operational governance encompassed IT policies, standards, security measures, vendor contract and license management, and an initiative to create a global business intelligence capability. The IT organization also managed an ERP system on AS400 during this period, and the central European data center strategy for SAP Business One was explicitly intended to consolidate instances and yield significant savings.
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ERP Financial | ERP |
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2022 | 2023 |
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Payment Processing | ERP |
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2021 | 2021 |
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Horizon Hobby AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| InSync | Legacy | InSync AI | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Horizon Hobby deployed InSync AI on its public website. The deployment uses InSync AI as a Chatbots and Conversational AI solution to provide customer-facing conversational support for e-commerce and customer service, handling product queries and guiding site navigation.
Horizon Hobby implemented InSync AI as a site-embedded conversational widget configured for product discovery, FAQ automation, guided navigation, and common order and shipping questions. The implementation scope was limited to the website and focused on customer service and e-commerce functions, operated by the company’s online support and merchandising teams, with the conversational layer handling initial triage and escalating complex issues to human agents when required.
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Horizon Hobby Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Horizon Hobby implemented Microsoft 365 to establish Collaboration capabilities across its organization. The Microsoft 365 deployment provided cloud hosted productivity and collaboration tools for corporate and administrative teams at the US-based retail company. Horizon Hobby Microsoft 365 Collaboration supports business functions including internal communications, document collaboration, and mobile productivity.
The implementation aligned with typical Microsoft 365 architecture, centering on hosted email and Office applications, document libraries and team collaboration workspaces, with OneDrive file sync and SharePoint sites as core collaboration elements. Microsoft 365 is present in Horizon Hobby's web footprint, indicating use of cloud hosted collaboration services within the company digital estate. Governance emphasis included centralized user provisioning, access control and standardized document lifecycle workflows to organize collaboration across departments.
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Horizon Hobby eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Product Review Management | eCommerce |
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2020 | 2020 |
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Shipping Management | eCommerce |
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2016 | 2016 |
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Shipping Management | eCommerce |
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2018 | 2018 |
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Horizon Hobby SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supply Chain Management | SCM |
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2022 | 2023 |
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Horizon Hobby CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Horizon Hobby ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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Horizon Hobby PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2022 | 2022 |
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Horizon Hobby IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2007 | 2007 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Horizon Hobby
| First Name | Last Name | Title | Function | Department | Phone | |
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Director of Distribution and Logistics | Director | Supply Chain | |
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Director - Supply Chain | Director | Supply Chain | |
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International Logistics Manager | Manager | Supply Chain | |
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Supply Chain Manager | Manager | Supply Chain | |
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Global Corporate Controller | Director | Finance | |
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Purchasing Manager | Manager | Procurement | |
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Director of IT | Director | IT | |
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Accounts Payable Accountant | Manager | Finance | |
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Sr. IT Operations Specialist | Non Manager | IT | |
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IT Business Analyst | Non Manager | IT | |
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Assistant Controller | Director | Finance | |
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Apps Being Evaluated by Horizon Hobby Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Horizon Hobby IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Horizon Hobby digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Horizon Hobby Technographics
Horizon Hobby is a Retail organization based in United States,
with around 370 employees and annual revenues of $0.0 million.
Horizon Hobby operates a diverse technology stack with applications such as
SAP Business One, InSync AI and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Horizon Hobby has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, InSync and Microsoft.
Horizon Hobby recently adopted applications including
Oracle Cloud ERP in 2022, Oracle Cloud SCM in 2022 and Pathwire Mailgun in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Horizon Hobby’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Horizon Hobby’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Horizon Hobby technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.