Hot Springs, 71901, AR,
United States
Hot Springs Convention Center Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Hot Springs Convention Center and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Hot Springs Convention Center employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hot Springs Convention Center has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2024, Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, Amobee Turn for Digital Advertising Platform in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hot Springs Convention Center is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Google , Ungerboeck EventBooking or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hot Springs Convention Center revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hot Springs Convention Center intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024 Hot Springs Convention Center implemented FreeWheel Demandsuite for Agency Management on its public website. FreeWheel Demandsuite is being used to centralize ad inventory management and programmatic demand orchestration for the venue's digital media footprint and event promotional pages.
The deployment is configured as a site level integration, with FreeWheel Demandsuite driving ad decisioning through standard client side tag implementations and server side ad decisioning where supported, combined with campaign management, yield controls, and reporting modules typical of Agency Management solutions. Operational ownership sits with the marketing and communications function and covers advertising inventory configuration, campaign scheduling, and reporting workflows, and governance was structured around campaign approval and inventory prioritization to align direct sold placements with programmatic demand.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Hot Springs Convention Center implemented Google Workspace (Formerly Google G-Suite) to support Collaboration across the organization. The Hot Springs Convention Center Google Workspace (Formerly Google G-Suite) deployment is referenced on the public website, indicating the use of Google Workspace services to manage email, calendars, shared documents, and other collaboration artifacts that support event operations and guest services.
Deployment follows a cloud-hosted, SaaS Collaboration model with centralized administration through the Google Workspace admin console, enabling domain-based account provisioning, mailbox routing, shared drive storage, real-time document editing, and calendar coordination. Governance and operational controls are aligned with Collaboration best practices, focusing on account lifecycle, domain management, and content sharing permissions to support event planning, sales, marketing, and administrative functions.
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Event Management | Collaboration |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amobee | Legacy | Amobee Turn | Digital Advertising Platform | CRM | n/a | 2018 | 2018 |
In 2018 Hot Springs Convention Center implemented Amobee Turn as its Digital Advertising Platform on its public website. Amobee Turn was deployed to enable site based audience collection, ad targeting, and campaign measurement to support tourism promotion and event marketing. The implementation scope is focused on the website tag footprint rather than on premise infrastructure.
The Amobee Turn deployment leverages standard Digital Advertising Platform capabilities including audience segmentation, cookie and identifier based tracking, real time campaign optimization, and measurement workflows. Configuration centered on tag based data capture embedded in key site pages and the creation of audience lists and campaign signals inside Amobee Turn. The architecture is primarily client side tagging with vendor side processing for bidding and attribution.
Operational ownership resides with the convention center marketing function, which manages audience definitions, creative targeting, and campaign schedules through the Amobee Turn interface. Governance includes centralized control of audience lists and campaign access, along with attention to visitor privacy and consent handling at the website level. Hot Springs Convention Center Amobee Turn Digital Advertising Platform supports marketing and visitor engagement business functions for event promotion and destination awareness.
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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