Houston Baptist University
Houston Baptist University Technographics
Houston Baptist University Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Houston Baptist University and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Houston Baptist University employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Houston Baptist University has purchased the following applications: Anthology Encompass for Alumni Management in 2020, Microsoft 365 for Collaboration in 2015, Lead Capsule CRM for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Houston Baptist University is running and its propensity to invest more and deepen its relationship with Anthology , Microsoft , Lead Capsule or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Houston Baptist University revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Houston Baptist University intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Houston Baptist University Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Anthology | Legacy | Anthology Encompass | Alumni Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020 Houston Baptist University implemented Anthology Encompass for Alumni Management on its website, bringing constituent services and engagement touchpoints directly into the public portal. The deployment was scoped to support university advancement and alumni relations functions, positioning Anthology Encompass as the primary alumni engagement layer for outreach and event registration.
Anthology Encompass was configured to manage constituent records, engagement tracking, event management, fundraising workflows, and targeted communications, leveraging standard Alumni Management capabilities. Configuration work focused on aligning the alumni data model, defining segmentation rules for outreach, and building email and event registration workflows consistent with advancement processes.
The Anthology Encompass instance was integrated with the HBU website to present alumni portals, event registration, and donation touchpoints, enabling alumni facing interactions to be captured back into the system. Operational coverage centered on advancement and alumni relations teams, centralizing contact records and engagement histories to support stewardship and relationship management.
Governance and process changes emphasized role based access controls, data stewardship responsibilities, and approval workflows for constituent record changes and external communications. Reporting and segmentation features in Anthology Encompass were used to standardize campaign workflows and event follow up, aligning institutional advancement processes with system-driven workflows.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 Houston Baptist University implemented Microsoft 365 for Collaboration on its website. The implementation positioned Microsoft 365 as the university's central Collaboration platform for faculty, staff and student-facing communication and content publishing. Houston Baptist University Microsoft 365 Collaboration supports academic and administrative communication, web content management and document collaboration across the institution.
The deployment leveraged core Microsoft 365 capabilities such as Exchange Online for institutional email, SharePoint Online for site and document collaboration, OneDrive for personal file storage and Microsoft Teams for synchronous collaboration, reflecting typical Collaboration application functionality. Administration and provisioning were managed through the university IT organization, with content governance and role-based access used to align Collaboration workflows across academic and administrative functions.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lead Capsule | Legacy | Lead Capsule CRM | CRM | CRM | n/a | 2021 | 2021 |
In 2021 Houston Baptist University deployed Lead Capsule CRM on its public website, implementing a CRM solution for web-based lead capture and inquiry management. Lead Capsule CRM is positioned in the CRM Apps Category and serves as the primary front-end capture point for prospective student inquiries and community engagement on the university website. The deployment is web-embedded and concentrates on collecting contact records, inquiry metadata, and source attribution directly from site interactions. Admissions and marketing functions are the primary consumers of captured lead records and inquiry workflows.
Configuration emphasis for Lead Capsule CRM centers on web-to-lead forms, structured contact profile creation, and automated routing workflows, with field mapping to standardize incoming records. The implementation uses embedded form payload capture and client-side event tracking on the university site to persist lead events and enable campaign tagging and segmentation. Governance practices documented for the rollout include centralized lead ownership assignment rules and operational workflows for admissions follow up and marketing outreach, with operational scope limited to web-originated inquiries and campus outreach processes.
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Donor and Fundraising Management | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Financial Consolidation and Close | EPM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2000 | 2000 |
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IT Decision Makers and Key Stakeholders at Houston Baptist University
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Houston Baptist University Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Houston Baptist University Technographics
Houston Baptist University is a Education organization based in United States,
with around 1000 employees and annual revenues of $150.0 million.
Houston Baptist University operates a diverse technology stack with applications such as
Anthology Encompass, Microsoft 365 and Lead Capsule CRM,
covering areas like Alumni Management, Collaboration and CRM.
Houston Baptist University has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Anthology, Microsoft and Lead Capsule.
Houston Baptist University recently adopted applications including
Lead Capsule CRM in 2021, Acquia Campaign Studio (ex Mautic) in 2021 and Twilio Sendgrid in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Houston Baptist University’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Houston Baptist University’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Houston Baptist University technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.