Houston Baptist University Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Houston Baptist University and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Houston Baptist University employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Houston Baptist University has purchased the following applications: Anthology Encompass for Alumni Management in 2020, Microsoft 365 for Collaboration in 2015, Lead Capsule CRM for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Houston Baptist University is running and its propensity to invest more and deepen its relationship with Anthology , Microsoft , Lead Capsule or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Houston Baptist University revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Houston Baptist University intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Anthology | Legacy | Anthology Encompass | Alumni Management | ERP Services and Operations | n/a | 2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lead Capsule | Legacy | Lead Capsule CRM | CRM | CRM | n/a | 2021 | 2021 |
In 2021 Houston Baptist University deployed Lead Capsule CRM on its public website, implementing a CRM solution for web-based lead capture and inquiry management. Lead Capsule CRM is positioned in the CRM Apps Category and serves as the primary front-end capture point for prospective student inquiries and community engagement on the university website. The deployment is web-embedded and concentrates on collecting contact records, inquiry metadata, and source attribution directly from site interactions. Admissions and marketing functions are the primary consumers of captured lead records and inquiry workflows.
Configuration emphasis for Lead Capsule CRM centers on web-to-lead forms, structured contact profile creation, and automated routing workflows, with field mapping to standardize incoming records. The implementation uses embedded form payload capture and client-side event tracking on the university site to persist lead events and enable campaign tagging and segmentation. Governance practices documented for the rollout include centralized lead ownership assignment rules and operational workflows for admissions follow up and marketing outreach, with operational scope limited to web-originated inquiries and campus outreach processes.
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Donor and Fundraising Management | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Financial Consolidation and Close | EPM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2000 | 2000 |
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