Houston's Farm
121 Backhouse Ln,
Cambridge, 7170, TAS,
Australia
Cambridge, 7170, TAS,
Australia
61 3 6248-5233
Consumer Packaged Goods
Houston's Farm Technographics
Houston's Farm Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Houston's Farm and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Houston's Farm employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Houston's Farm has purchased the following applications: Pronto XI ERP for ERP Financial in 2017, Mitrefinch Time and Attendance for Time and Attendance in 2014, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Houston's Farm is running and its propensity to invest more and deepen its relationship with Pronto Software , Advance Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Houston's Farm revenues, which have grown to $157.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Houston's Farm intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Houston's Farm Tech Stack and Enterprise Applications
Houston's Farm ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pronto Software | Legacy | Pronto XI ERP | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017 Houston's Farm implemented Pronto XI ERP as its ERP Financial system to centralize transactional finance and operational record keeping across the business. The deployment established Pronto XI ERP as the primary application for sales order processing, purchase order management, inventory control and financial ledger activities at the company.
The implementation configured core modules including Sales Order management, Purchase Order workflows, Inventory Management with material requirement scheduling, Accounts Receivable and Accounts Payable ledgers, and production data capture for factory operations. Pronto XI ERP was used to record paper-based production outputs into the system, support material requirement scheduling to align ingredient availability for packing, and maintain product labelling and quality issue recording consistent with food production practices.
Operationally the rollout covered administrative, quality control, production, and packing functions, making the system integral to finance, supply chain and quality assurance processes. Governance and process changes focused on routine data entry discipline, escalation workflows for processing line queries, and preserving traceability and food safety records to support GMP and GHP practices. Houston's Farm Pronto XI ERP ERP Financial now underpins transactional processing and operational record reconciliation across the Australian production site.
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Houston's Farm HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Advance Systems | Legacy | Mitrefinch Time and Attendance | Time and Attendance | HCM | n/a | 2014 | 2014 |
In 2014 Houstons Farm implemented Mitrefinch Time and Attendance as its Time and Attendance solution for a 500 employee Australian consumer packaged goods business. The Mitrefinch Time and Attendance application was introduced to standardize workforce attendance capture and scheduling across operational and administrative staff.
The deployment was administered within an on premises infrastructure managed by the internal IT function, with Mitrefinch TMS operated alongside Windows Server platforms, SQL Server 2012, Active Directory, and VMware virtualization. Configuration work focused on core time capture, roster management, and attendance reconciliation workflows consistent with Time and Attendance systems, with the Mitrefinch application using SQL Server for its backend datastore and AD for user authentication and role management.
Operationally the application was managed in the same application estate that includes Pronto XI EMS, and it supported time and attendance requirements for manufacturing, supply chain, finance, and office departments. The IT team maintained desktop support and network communications to ensure availability across sites, positioning Mitrefinch within the broader operational systems landscape rather than as an isolated point solution.
Governance and rollout were led by internal IT leadership, which provided technology direction, training to raise IT literacy, and first line support for the application. Routine administration and business process ownership remained with the internal IT and operations teams, with backups and virtualization handled through Veeam and VMware as part of the companys infrastructure management practices.
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Houston's Farm IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
In 2016, Houston's Farm deployed Microsoft Azure Cloud Services to host its website. Houston's Farm uses Microsoft Azure Cloud Services in the Application Hosting and Computing Services category to provision its public web presence and serve site assets from a cloud platform.
The implementation leverages standard hosting capabilities aligned with the Application Hosting and Computing Services category, including scalable compute and managed platform hosting, object storage for static assets, and content delivery for media distribution. Network services such as load balancing, TLS certificate termination, and DNS routing are applied to maintain availability and secure HTTP delivery, while monitoring and logging provide operational observability for site health and incidents.
Operational scope centers on customer facing digital channels and the corporate website, impacting marketing and customer engagement functions that depend on online content and product information. Platform workloads are provisioned to handle web traffic patterns and to support automated deployment pipelines and versioned asset storage consistent with application hosting workflows.
Governance is organized around centralized cloud account controls and role based access for development and operations teams, combined with deployment workflows to manage site updates and incident response. Microsoft Azure Cloud Services is the platform delivering compute, storage, and delivery services for Houston's Farm under the Application Hosting and Computing Services category.
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IT Decision Makers and Key Stakeholders at Houston's Farm
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of Operations | Director | Finance | |
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Head Of Information Technology | Director | IT | |
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People and Culture Business Partner | Manager | HR | |
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CEO | CXO | Finance | |
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Operations Manager | Manager | Finance | |
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Apps Being Evaluated by Houston's Farm Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Houston's Farm IT executives and key decision makers. This section highlights Houston's Farm's latest recorded technology evaluations, including Dassault Systemes SolidWorks for Computer-Aided Design (CAD) on 2026-06-30. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Houston's Farm digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-06-30 | Houston's Farm | Evaluated | Dassault Systemes | Dassault Systemes SolidWorks | Computer-Aided Design (CAD) | PLM and Engineering |
FAQ - APPS RUN THE WORLD Houston's Farm Technographics
Houston's Farm is a Consumer Packaged Goods organization based in Australia,
with around 500 employees and annual revenues of $157.0 million.
Houston's Farm operates a diverse technology stack with applications such as
Pronto XI ERP, Mitrefinch Time and Attendance and Microsoft Azure Cloud Services,
covering areas like ERP Financial, Time and Attendance and Application Hosting and Computing Services.
Houston's Farm has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Pronto Software, Advance Systems and Microsoft.
Houston's Farm recently adopted applications including
Pronto XI ERP in 2017, Microsoft Azure Cloud Services in 2016 and Mitrefinch Time and Attendance in 2014,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Houston's Farm’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Houston's Farm’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Houston's Farm technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.