Brooklyn, 11222-1005, NY,
United States
Howgood Technographics
Howgood Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Howgood and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7 Howgood employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Howgood has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Outfunnel for Data Management Platform in 2021, Amazon SES for Transactional Email in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Howgood is running and its propensity to invest more and deepen its relationship with Google , Outfunnel , Mouseflow or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Howgood revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Howgood intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Howgood Tech Stack and Enterprise Applications
Howgood Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Howgood implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The company, a United States professional services firm with seven employees, is recorded as using Google Workspace (Formerly Google G-Suite) on its website, indicating a cloud-hosted SaaS adoption that centralizes corporate email and identity management on the vendor platform.
Configuration centers on standard Collaboration capabilities such as Gmail for email, Google Drive and Google Docs for document storage and co-authoring, Google Calendar for scheduling, and the Admin console for user provisioning and domain management. Implementation supports business functions including internal communications, document collaboration, and scheduling across a compact team, with governance conducted through Workspace administrative controls and account-level settings rather than bespoke on-premises infrastructure.
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Howgood CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Outfunnel | Legacy | Outfunnel | Data Management Platform | CRM | n/a | 2021 | 2021 |
In 2021, Howgood implemented Outfunnel as a Data Management Platform on its website. The deployment centers on embedding Outfunnel tracking and form-capture flows into web pages to collect contact and engagement signals, creating a lightweight data layer for a seven person professional services firm.
Outfunnel was configured to normalize inbound web leads, tag behavioral events, and prepare records for synchronization with downstream contact and marketing systems used by Howgood. Operational scope focused on marketing and revenue workflows, centralizing visitor and lead data for follow up and analytics, with governance and capture procedures managed internally by the small marketing and growth team.
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Engagement | CRM |
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2024 | 2024 |
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Howgood PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon SES | Transactional Email | PaaS | n/a | 2017 | 2017 |
In 2017, Howgood implemented Amazon SES on its website to handle Transactional Email. The deployment uses Amazon SES as the primary outbound mail delivery service for website-driven messaging, providing transactional delivery for user notifications and form-driven communications. This implementation runs on Amazon Web Services infrastructure and is explicitly tied to the Howgood website as the source of triggered messages.
Configuration work for Amazon SES included standard transactional email setup, with verified sending domains and domain authentication such as SPF and DKIM to establish deliverability and sender reputation. Integration is implemented at the website backend level using Amazon SES delivery interfaces, and operational controls include bounce and complaint monitoring and suppression list management to manage ongoing send hygiene. Howgood Amazon SES Transactional Email supports the company website messaging and user notification business function, aligning email sending, monitoring, and governance with the small professional services operational scope.
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Howgood IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Cloud Storage | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Howgood
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Howgood Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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