Huel
Unit 6, Icknield Way Industrial Estate, Icknield Way,
Tring, HP23 4RN,
United Kingdom
Tring, HP23 4RN,
United Kingdom
44 12 9667-8516
Retail
Huel Technographics
Huel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Huel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Huel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Huel has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2017, Payroll Outsourcing for Payroll in 2019, Zendesk Chat for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Huel is running and its propensity to invest more and deepen its relationship with Oracle , Amazon Web Services (AWS) , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Huel revenues, which have grown to $340.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Huel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Huel Tech Stack and Enterprise Applications
Huel ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017, Huel Ltd implemented Oracle NetSuite ERP as its ERP Financial platform. The deployment centralized core financial and transactional functions for a retail nutrition business of approximately 800 employees with global operations. Oracle NetSuite ERP supports finance and operational bookkeeping while serving as a transactional backbone for inventory and production planning across 12 production facilities and inventory control spanning 8 warehousing partners.
Configuration emphasized standard ERP Financial capabilities such as general ledger, accounts payable and receivable, inventory valuation, procurement workflows, and order to cash processing to accommodate rapid new product development and high SKU velocity. The Senior Production Planning Manager reports extensive daily use of Oracle NetSuite ERP alongside Excel and the Google suite, and redeveloped production planning tools to improve usability and forecasting accuracy for raw material purchase ordering. The implementation also supported production planning inputs for NPD and EPD launches and provided the transactional data needed for inventory analysis.
Oracle NetSuite ERP is used in concert with analytics and planning platforms explicitly referenced by Huel, including Tableau and ThoughtSpot for live interactive inventory analysis, Excel and the Google suite for operational data exchange, and Anaplan for strategic planning where a team member earned L1 Model Builder certification and contributed to the build phase. The internal data team designed a live analytics layer surfaced in Tableau and ThoughtSpot that consumes NetSuite transactional and inventory data. Operational coverage required handling time zone differences as wide as minus 8 to plus 9 GMT and collaboration across UK and US teams.
Governance and process changes centered on formalizing onboarding for new manufacturing and warehousing partners from a production perspective, embedding inventory analysis workflows into routine planning, and integrating planning inputs into project gate decisions for launches. Operational initiatives explicitly tied to the ERP and surrounding tooling included wastage avoidance, SKU segmentation, OTIF reporting, and targeted manufacturing process changes to support cost management and scalable global retail operations. Oracle NetSuite ERP therefore functions as the ERP Financial core linked to analytics and planning systems that drive production planning and inventory governance at Huel Ltd.
|
|
|
|
|
Payment Processing | ERP |
|
2017 | 2017 |
|
|
|
|
|
Payment Processing | ERP |
|
2020 | 2020 |
|
Huel HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Payroll Outsourcing | Legacy | Payroll Outsourcing | Payroll | HCM | n/a | 2019 | 2019 |
|
|
|
|
|
Recruiting, Applicant Tracking System | HCM |
|
2020 | 2020 |
|
|
|
|
|
Workforce Management | HCM |
|
2022 | 2022 |
|
Huel AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Huel Ltd implemented Zendesk Chat. Huel Ltd uses Zendesk Chat, a Chatbots and Conversational AI application, as a customer service and e-commerce support channel embedded on its public website. The implementation positions Zendesk Chat to handle front line messaging and asynchronous conversational interactions for customer support teams.
Architecturally the deployment is a web widget embedded in Huel's website connecting to a cloud hosted Zendesk Chat console accessed by support agents, consistent with typical SaaS conversational architecture. Functional capabilities implemented include live chat routing, canned responses and templated message flows, session transcripts and proactive chat triggers to engage visitors. Operational coverage centers on customer service and commerce support workflows, with agent routing and workflow orchestration used to manage inbound chat interactions.
|
Huel Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2015 | 2015 |
|
Huel eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2017 | 2017 |
|
|
|
|
|
eCommerce | eCommerce |
|
2017 | 2017 |
|
|
|
|
|
Shipping Management | eCommerce |
|
2017 | 2017 |
|
Huel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
CRM | CRM |
|
2017 | 2017 |
|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Support | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Support | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Support | CRM |
|
2022 | 2022 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
Huel ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2020 | 2020 |
|
Huel IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
Huel CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2019 | 2019 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2024 | 2024 |
|
IT Decision Makers and Key Stakeholders at Huel
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
CFO | CXO | Finance | |
|
|
|
Finance Director | Director | Finance | |
|
|
|
Ecommerce Content Executive | CXO | IT | |
|
|
|
Commercial Director | Director | Finance | |
|
|
|
Senior Ecommerce Manager | Manager | Sales | |
|
|
|
CTO | CXO | Finance | |
|
|
|
Customer Insights Manager | Manager | Customer Service | |
|
|
|
Customer Experience Executive | CXO | Customer Service | |
|
|
|
Senior Customer Experience Manager | Manager | Customer Service | |
|
|
|
Jr Customer Experience Manager | Manager | Customer Service | |
|
|
|
Head Of Customer Experience | Director | Customer Service | |
|
Apps Being Evaluated by Huel Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Huel IT executives and key decision makers. This section highlights Huel's latest recorded technology evaluations, including Bazaarvoice for Personalization and Product Recommendations on 2025-05-13 and Anaplan Platform for EPM on 2024-07-25. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Huel digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-05-13 | Huel | Evaluated | Bazaarvoice | Bazaarvoice | Personalization and Product Recommendations | eCommerce |
| 2024-07-25 | Huel | Evaluated | Anaplan | Anaplan Platform | EPM | EPM |
FAQ - APPS RUN THE WORLD Huel Technographics
Huel is a Retail organization based in United Kingdom,
with around 500 employees and annual revenues of $340.0 million.
Huel operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Payroll Outsourcing and Zendesk Chat,
covering areas like ERP Financial, Payroll and Chatbots and Conversational AI.
Huel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Payroll Outsourcing and Zendesk.
Huel recently adopted applications including
Sublime Email Security Platform in 2024, Verint Workforce Management in 2022 and Sprinklr Modern Care in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Huel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Huel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Huel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.