Brunswick, 44212, OH,
United States
I.D. Images Technographics
I.D. Images Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by I.D. Images and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 I.D. Images employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that I.D. Images has purchased the following applications: Label Traxx for Manufacturing ERP in 2011, Microsoft 365 for Collaboration in 2017, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems I.D. Images is running and its propensity to invest more and deepen its relationship with Label Traxx , Microsoft , Constant Contact or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing I.D. Images revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for I.D. Images intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
I.D. Images Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Label Traxx | Legacy | Label Traxx | Manufacturing ERP | ERP Services and Operations | n/a | 2011 | 2011 |
In 2011, I.D. Images implemented Label Traxx as its Manufacturing ERP to support core financial operations. The deployment was used to organize financial documentation and to manage accounts receivable, accounts payable, and cash receipts across all four company branches.
Configuration centered on financial management capabilities within Label Traxx, including accounts receivable processing, accounts payable ledger controls, cash receipts recording, expense monitoring, and document management to support month end billing workflows. Operational use included daily transaction compliance, scheduling and processing of end of month bills, and daily collections workflows executed through Label Traxx.
Governance and process changes were controller led with execution by the accounting assistant, using Label Traxx to enforce accounting deadlines and to centralize A/R and A/P operations for four branches. An explicit outcome recorded during the implementation period was a reduction in the customer credit period from 90 to 30 days, and operational responsibilities included ongoing monitoring of company expenses and updating of cash receipts.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, I.D. Images implemented Microsoft 365 as its Collaboration platform. The company lists Microsoft 365 on its website as an in-use application, signaling a move to cloud-hosted productivity and communication services.
The Microsoft 365 deployment focuses on core collaboration capabilities including hosted email and calendaring, cloud document storage and sharing, and real-time team communication and presence. Microsoft 365 provides document collaboration and versioning, centralized account administration, and integrated productivity tooling that address Collaboration category workflows for a mid-sized manufacturing firm.
Operational coverage is oriented to business functions such as internal communications, document management, and administrative productivity across the organization. Governance and operational controls typical of a Microsoft 365 rollout are evident, including centralized user provisioning, role-based access controls, and tenant-level administration to align collaboration services with corporate IT policies.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2020 | 2020 |
In 2020, I.D. Images implemented Xandr Invest (ex AppNexus DSP) as its Digital Advertising Platform and deployed the solution on its corporate website to support programmatic media activity. The deployment leverages Xandr Invest from Microsoft as a cloud hosted demand side platform, with ownership centered in the marketing organization for programmatic buying and audience activation.
Xandr Invest (ex AppNexus DSP) was configured to support core DSP capabilities typical of the Digital Advertising Platform category, including real time bidding, campaign management and pacing, audience targeting and frequency controls, creative delivery and ad tag rendering, and performance reporting. Configuration work focused on campaign structures and inventory targeting rules to align programmatic buys with product marketing objectives.
Operational integration is centered on the website, using site level ad tags and page level impression signals to feed the DSP for bid decisioning and audience building. The cloud architecture implies managed platform operations by the vendor, and the implementation routes programmatic orders and creative assets through Xandr Invest without named third party integrations disclosed in the source.
Governance was established through Marketing led campaign approval workflows and tagging verification prior to live bidding, with phased activation on the site to validate ad serving and measurement. The narrative centers on I.D. Images using Xandr Invest (ex AppNexus DSP) as a Digital Advertising Platform to operationalize programmatic advertising capability for marketing and e commerce related demand generation.
|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2014 | 2014 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
IT Decision Makers and Key Stakeholders at I.D. Images
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by I.D. Images Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||