Palma, 7010,
Spain
Iberostar Group Technographics
Iberostar Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Iberostar Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 34000 Iberostar Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Iberostar Group has purchased the following applications: SAP S/4 HANA for ERP Financial in 2017, InfoJobs ePreselec ATS for Applicant Tracking System in 2019, Oaky for Hospitality ERP in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Iberostar Group is running and its propensity to invest more and deepen its relationship with SAP , Amazon Web Services (AWS) , ePreselec or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Iberostar Group revenues, which have grown to $2.57 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Iberostar Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Iberostar Group Tech Stack and Enterprise Applications
Iberostar Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP | n/a | 2017 | 2018 |
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Payment Processing | ERP |
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2020 | 2020 |
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Iberostar Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ePreselec | Legacy | InfoJobs ePreselec ATS | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019 Iberostar Group deployed InfoJobs ePreselec ATS on its corporate careers site to centralize online candidate intake. The InfoJobs ePreselec ATS Applicant Tracking System is used to capture applications through Iberostar’s public job listings and to present vacancy details directly on the company website.
The implementation emphasizes standard Applicant Tracking System capabilities, including online job posting and vacancy management, structured application forms, candidate profile and resume capture, applicant tracking and status workflows, and recruiter-facing pipelines for screening and shortlisting. Configuration focused on careers site embedding, branded application flows, and recruiter access controls to support hiring workflows across business units.
Operational coverage centers on Iberostar Group talent acquisition and recruitment teams, with the ATS serving as the primary repository for candidate records originating from the Iberostarempleo site. Governance concentrated on centralized candidate data handling and standardized hiring workflows, including requisition creation, applicant review stages, and communications templates, to align recruiting across Iberostar’s corporate and hotel hiring functions.
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Iberostar Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oaky | Legacy | Oaky | Hospitality ERP | ERP Services and Operations | n/a | 2023 | 2024 |
In 2023, Iberostar Group implemented Oaky as a pre stay upsell solution within its Hospitality ERP stack. The initial pilot began at the end of 2023 and the program was rolled out to 51 hotels worldwide across Europe and the Americas, targeting revenue management and guest experience teams to automate and scale ancillary sales across the portfolio.
Oaky was configured to manage pre arrival upsell campaigns, automated email workflows and personalized ancillary offers tied to reservations, aligning with revenue management processes and guest communications. Operational scope combined central configuration with property level offer execution across 51 hotels, enabling localized pricing and timing while maintaining centralized campaign templates. Governance emphasized revenue management oversight and guest experience coordination with a phased rollout after the pilot to standardize offer templates and campaign cadence. Outcomes reported for January to September 2024 include approximately 88% email open rates and conversion rates up to 8%, with strong ROI cited at several properties.
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Iberostar Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Iberostar Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2013 | 2013 |
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Tag Management | CRM |
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2020 | 2020 |
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Iberostar Group Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2017 | 2018 |
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Iberostar Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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FX and Currency Management | TRM |
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2012 | 2012 |
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Iberostar Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Iberostar Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Iberostar Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Corporate Treasury Director | Director | Finance | ||||
| Head of Corporate IT Systems | Director | IT | ||||
| CIO | CXO | Finance | ||||
| Director of Finance | Director | Finance |
Apps Being Evaluated by Iberostar Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||