ICONICS
100 Foxborough Blvd.,
Foxborough, 2035, MA,
United States
Foxborough, 2035, MA,
United States
1 508-543-8600
Professional Services
ICONICS Technographics
ICONICS Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ICONICS and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 180 ICONICS employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ICONICS has purchased the following applications: Microsoft 365 for Collaboration in 2017, Kentico Xperience CMS for Web Content Management in 2011, Oracle Moat for Marketing Analytics in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ICONICS is running and its propensity to invest more and deepen its relationship with Microsoft , Cvent , Kentico Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ICONICS revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ICONICS intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ICONICS Tech Stack and Enterprise Applications
ICONICS Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, ICONICS implemented Microsoft 365 to support Collaboration across its professional services organization. The deployment is recorded on ICONICS public website and was provisioned to serve corporate collaboration and project delivery workflows within the company.
The Microsoft 365 implementation includes standard Collaboration modules such as Exchange Online for email, SharePoint Online for content management, OneDrive for file synchronization, Microsoft Teams for real-time communications, and Office desktop and web applications. Tenant configuration work included centralized administration, identity and access controls, and typical information governance settings such as retention and sharing policies.
Operational coverage focused on company-wide use across professional services delivery, sales and marketing support, and back-office functions, with IT managing user provisioning and role-based access. Integration patterns align with directory-based single sign-on and automated user lifecycle workflows, supporting collaboration, document management, and team communications.
Governance addressed administrative roles, Teams and SharePoint site lifecycle rules, and permissions models to control information sharing and external access. Microsoft 365 at ICONICS therefore represents a centralized Collaboration platform linking productivity applications to core business functions across the organization.
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Event Management | Collaboration |
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2020 | 2020 |
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ICONICS Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kentico Software | Legacy | Kentico Xperience CMS | Web Content Management | Content Management | n/a | 2011 | 2011 |
In 2011 ICONICS implemented Kentico Xperience CMS as its Web Content Management platform for its public website. The deployment centralized web content authoring and delivery to support marketing and digital experience operations in the United States.
Kentico Xperience CMS was configured to deliver core Web Content Management capabilities including page and template management, authoring and scheduling, media library management, form handling, and personalization and segmentation functionality. The implementation emphasized componentized templates and reusable content blocks to accelerate page assembly and to enforce consistent presentation across site sections.
Operational coverage focused on the corporate website and the marketing, web operations, and digital content teams, with browser based editorial workflows and staged publishing to support content lifecycle management. Governance controls included role based access, editorial approval chains, and scheduled publishing to standardize content reviews and release processes.
Rollout and operationalization concentrated on onboarding editorial users and building templates and governance rules before wider content population, ensuring editorial workflows and quality gates were in place for ongoing site maintenance.
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ICONICS CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Moat | Marketing Analytics | CRM | n/a | 2019 | 2019 |
In 2019 ICONICS deployed Oracle Moat to support Marketing Analytics on its corporate website, positioning Oracle Moat as the primary measurement and verification tool for marketing and digital advertising. ICONICS implemented Oracle Moat to instrument web pages and capture advertising performance signals, aligning the application with Marketing Analytics responsibilities within the marketing and demand generation functions.
The implementation centers on web-based measurement and verification capabilities common to Marketing Analytics, including viewability and attention measurement, ad verification and campaign measurement workflows. Deployment scope is explicitly the company website, with web instrumentation feeding reporting and analytics used by marketing teams, enabling centralized campaign measurement and verification processes. Governance focused on analytics instrumentation and reporting workflows to ensure consistent data capture for digital channels, with Oracle Moat serving as the analytics layer for web advertising measurement.
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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ICONICS EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Environmental, Social, and Governance (ESG) | EPM |
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2024 | 2024 |
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Environmental, Social, and Governance (ESG) | EPM |
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2023 | 2023 |
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ICONICS PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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ICONICS IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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ICONICS CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at ICONICS
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by ICONICS Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ICONICS IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ICONICS digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD ICONICS Technographics
ICONICS is a Professional Services organization based in United States,
with around 180 employees and annual revenues of $50.0 million.
ICONICS operates a diverse technology stack with applications such as
Microsoft 365, Kentico Xperience CMS and Oracle Moat,
covering areas like Collaboration, Web Content Management and Marketing Analytics.
ICONICS has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Kentico Software and Oracle.
ICONICS recently adopted applications including
Microsoft Cloud for Sustainability in 2024, Microsoft Sustainability Manager in 2023 and Cvent Event Management in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ICONICS’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ICONICS’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ICONICS technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.