Imb
47 Burelli St,
Wollongong, 2500, NSW,
Australia
Wollongong, 2500, NSW,
Australia
61 2 4298-0111
Banking and Financial Services
Imb Technographics
Imb Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Imb and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 520 Imb employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Imb has purchased the following applications: Apple Pay for Payment Processing in 2018, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2015, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Imb is running and its propensity to invest more and deepen its relationship with Apple , Google , LivePerson or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Imb revenues, which have grown to $166.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Imb intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Imb Tech Stack and Enterprise Applications
Imb ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2018 | 2018 |
In 2018 IMB implemented Apple Pay on its website as a Payment Processing capability to handle customer checkout and online payments. The implementation uses Apple Pay to provide a browser-based payment option for customers accessing IMB's site from Apple devices.
The Apple Pay deployment on the website embeds the Apple Pay checkout button and web payment session, enabling tokenized card transactions and biometric authorization on supported devices. Configuration work focused on client-side payment session integration, server-side handling of payment tokens, and adapting web checkout flows to surface Apple Pay as a payment option.
Integration work tied Apple Pay into IMB's online checkout and card processing workflows, with web storefront triggers invoking Apple Pay sessions and back-end token handling routed into IMB's existing card acceptance processes. Operational coverage is the IMB website serving Australian customers, with ownership and change control managed by digital channels and payments teams.
Governance tasks for the rollout included merchant domain verification, certificate management, and updates to payment acceptance policies and web checkout logic to support Apple Pay. The implementation narrative centers on Apple Pay Payment Processing for IMB and the alignment of web checkout, tokenization, and device-based authentication with IMB's online payment operations.
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Payment Processing | ERP |
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2020 | 2020 |
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Imb AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2015 | 2015 |
In 2015, Imb implemented LivePerson Conversational Cloud on its website to provide customer-facing conversational functionality. The implementation focused on web channel interactions for retail banking customers and supported customer service and digital engagement workflows.
LivePerson Conversational Cloud was configured to deliver automated messaging, session-based chat, intent detection and routing, and live agent handoffs, using conversational bots to manage routine inquiries and escalate complex issues. Configuration included reusable response templates, session persistence, and conversation analytics to monitor interaction patterns and guide iterative tuning.
Imb positioned LivePerson Conversational Cloud within its Chatbots and Conversational AI tooling to serve customer service and digital engagement functions, routing live conversations from the public website into Imb's customer service workflows. Operational coverage emphasized agent takeover and conversation history continuity so web interactions could be passed to agents with context preserved.
Governance centered on conversational design and bot training, with content ownership and escalation rules overseen by digital channels and customer service teams. Ongoing stewardship included conversation review cycles and compliance checks tailored to financial services communications.
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Imb Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 Imb implemented Microsoft 365 as its primary Collaboration platform, establishing cloud-native productivity and content services. Publicly visible site artifacts confirm Imb is using Microsoft 365 on their website which aligns the corporate web presence with the enterprise tenant.
The Microsoft 365 deployment centers on core services including Exchange Online for enterprise email, SharePoint Online for intranet and document management, Microsoft Teams for real-time collaboration and meetings, and OneDrive for user file storage, supporting Collaboration workflows such as content collaboration, communications, and records management. Configuration emphasis is on mailbox and site architecture, team and channel structuring, and document libraries to standardize information architecture across business units.
Architecturally the implementation follows a tenant-based cloud model managed by centralized IT, leveraging Azure Active Directory for identity and access management and native Microsoft 365 security controls for permissions and data classification. Governance likely emphasized role-based access, sensitivity labeling, and phased user onboarding to align collaboration controls with banking compliance and operational needs across corporate and branch functions.
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Imb CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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Imb TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Imb IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Imb CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at Imb
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Executive Officer | CXO | Finance | |
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Chief Financial Officer | CXO | Finance | |
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General Manager People & Culture | Manager | HR | |
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Chief Digital Officer | CXO | IT | |
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Executive Assistant | Manager | Finance | |
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Human Resources Manager | Manager | HR | |
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Apps Being Evaluated by Imb Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Imb IT executives and key decision makers. This section highlights Imb's latest recorded technology evaluations, including Indue Orion Financial Crimes Service for AML, Fraud and Compliance on 2026-01-27. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Imb digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-01-27 | Imb | Evaluated | Indue | Indue Orion Financial Crimes Service | AML, Fraud and Compliance | TRM |
FAQ - APPS RUN THE WORLD Imb Technographics
Imb is a Banking and Financial Services organization based in Australia,
with around 520 employees and annual revenues of $166.0 million.
Imb operates a diverse technology stack with applications such as
Apple Pay, LivePerson Conversational Cloud and Microsoft 365,
covering areas like Payment Processing, Chatbots and Conversational AI and Collaboration.
Imb has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, LivePerson and Microsoft.
Imb recently adopted applications including
Salesforce Marketing Cloud in 2021, Google Pay in 2020 and Tealium IQ Tag Management in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Imb’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Imb’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Imb technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.