Sydney, 2000, NSW,
Australia
ING DIRECT Australia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by ING DIRECT Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1056 ING DIRECT Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ING DIRECT Australia has purchased the following applications: IBM Commerce for eCommerce in 2016, Adobe Experience Cloud for Customer Experience in 2018, Rackspace Cloud for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ING DIRECT Australia is running and its propensity to invest more and deepen its relationship with IBM , Adobe Systems , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ING DIRECT Australia revenues, which have grown to $515.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ING DIRECT Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Commerce | eCommerce | eCommerce | n/a | 2016 | 2016 |
In 2016, ING DIRECT Australia implemented IBM Commerce to extend its eCommerce capabilities and centralize personalized customer engagement across digital channels. The deployment was positioned to capture interaction signals from web, mobile and contact center touchpoints and to drive product recommendations and targeted offers for retail banking customers.
IBM Commerce was configured to deliver personalization and recommendation workflows, customer segmentation, and campaign orchestration. Functional capabilities implemented include a personalization engine that profiles customer interactions, a recommendation layer for product and offer selection, and outbound message generation for monthly campaigns.
The implementation operationalized channel coverage across the bank website, mobile device interactions and call center interfaces, enabling the platform to glean cross-channel behavioral insights. The solution served as a centralized commerce and engagement layer feeding channel-specific touchpoints and aligning messaging to customer journey states.
Governance and operational use centered on marketing and customer experience teams leveraging IBM Commerce to produce targeted messages and service information. Workflow changes included structured segmentation and campaign processes to generate personalized communications at scale, with content and offer logic managed through the commerce platform.
As stated by IBM and ING, IBM Commerce enabled ING DIRECT Australia to generate personalized messages to more than one million customers and prospects each month, and the bank reported it doubled its customer acquisition rates year over year. The implementation demonstrates the application of eCommerce personalization and orchestration to retail banking acquisition and engagement efforts.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2018 | 2018 |
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Customer Support | CRM |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rackspace Technology | Legacy | Rackspace Cloud | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2011 | 2011 |
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