ING DIRECT Australia
Sussex Street 140,
Sydney, 2000, NSW,
Australia
Sydney, 2000, NSW,
Australia
61 2 9028 4077
Banking and Financial Services
ING DIRECT Australia Technographics
ING DIRECT Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ING DIRECT Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1056 ING DIRECT Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ING DIRECT Australia has purchased the following applications: IBM Commerce for eCommerce in 2016, Adobe Experience Cloud for Customer Experience in 2018, Rackspace Cloud for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ING DIRECT Australia is running and its propensity to invest more and deepen its relationship with IBM , Adobe Systems , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ING DIRECT Australia revenues, which have grown to $515.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ING DIRECT Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ING DIRECT Australia Tech Stack and Enterprise Applications
ING DIRECT Australia eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Commerce | eCommerce | eCommerce | n/a | 2016 | 2016 |
In 2016, ING DIRECT Australia implemented IBM Commerce to extend its eCommerce capabilities and centralize personalized customer engagement across digital channels. The deployment was positioned to capture interaction signals from web, mobile and contact center touchpoints and to drive product recommendations and targeted offers for retail banking customers.
IBM Commerce was configured to deliver personalization and recommendation workflows, customer segmentation, and campaign orchestration. Functional capabilities implemented include a personalization engine that profiles customer interactions, a recommendation layer for product and offer selection, and outbound message generation for monthly campaigns.
The implementation operationalized channel coverage across the bank website, mobile device interactions and call center interfaces, enabling the platform to glean cross-channel behavioral insights. The solution served as a centralized commerce and engagement layer feeding channel-specific touchpoints and aligning messaging to customer journey states.
Governance and operational use centered on marketing and customer experience teams leveraging IBM Commerce to produce targeted messages and service information. Workflow changes included structured segmentation and campaign processes to generate personalized communications at scale, with content and offer logic managed through the commerce platform.
As stated by IBM and ING, IBM Commerce enabled ING DIRECT Australia to generate personalized messages to more than one million customers and prospects each month, and the bank reported it doubled its customer acquisition rates year over year. The implementation demonstrates the application of eCommerce personalization and orchestration to retail banking acquisition and engagement efforts.
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ING DIRECT Australia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, ING DIRECT Australia deployed Adobe Experience Cloud on its public website to manage digital customer interactions. The use of Adobe Experience Cloud is categorized under Customer Experience and serves to centralize web content delivery and online engagement for the retail banking site.
The implementation emphasizes core Customer Experience capabilities typical for web deployments, including content management and delivery, digital analytics, audience segmentation, personalization, and campaign orchestration. Adobe Experience Cloud is configured to support content authoring workflows, audience targeting, and experience personalization tied to on-site journeys.
Operational coverage is focused on the ING DIRECT Australia website and the marketing and digital experience teams that run online product messaging and acquisition campaigns. Integrations are concentrated on the web channel, with Adobe Experience Cloud instrumented across site pages to capture behavioral signals and drive tailored content delivery.
Governance was organized to centralize digital experience controls, with formalized content approval and campaign deployment workflows to align analytics and marketing operations. ING DIRECT Australia Adobe Experience Cloud Customer Experience functions as the primary platform for web marketing and digital customer engagement.
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Customer Support | CRM |
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2015 | 2015 |
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ING DIRECT Australia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rackspace Technology | Legacy | Rackspace Cloud | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
In 2013, ING DIRECT Australia implemented Rackspace Cloud to host its public website. The Rackspace Cloud implementation functions as the bank's Application Hosting and Computing Services platform for its online retail banking channel and digital customer experience.
Operationally the deployment consolidated web hosting and cloud compute under Rackspace Technology's Rackspace Cloud, enabling infrastructure provisioning, elastic compute capacity, and platform-level hosting for web applications. The implementation aligned infrastructure and web operations with standard change control, capacity planning, and monitoring workflows, supporting IT and digital channel teams responsible for availability and application lifecycle management.
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Content Delivery Network | IaaS |
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2020 | 2020 |
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ING DIRECT Australia CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at ING DIRECT Australia
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by ING DIRECT Australia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ING DIRECT Australia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ING DIRECT Australia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD ING DIRECT Australia Technographics
ING DIRECT Australia is a Banking and Financial Services organization based in Australia,
with around 1056 employees and annual revenues of $515.0 million.
ING DIRECT Australia operates a diverse technology stack with applications such as
IBM Commerce, Adobe Experience Cloud and Rackspace Cloud,
covering areas like eCommerce, Customer Experience and Application Hosting and Computing Services.
ING DIRECT Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as IBM, Adobe Systems and Rackspace Technology.
ING DIRECT Australia recently adopted applications including
Akamai CDN in 2020, Adobe Experience Cloud in 2018 and IBM Commerce in 2016,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ING DIRECT Australia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ING DIRECT Australia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ING DIRECT Australia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.