List of IBM Commerce Customers
IBM
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Since 2010, our global team of researchers has been studying IBM Commerce customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased IBM Commerce for eCommerce from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using IBM Commerce for eCommerce include: Linde Germany, a Germany based Oil, Gas and Chemicals organisation with 7000 employees and revenues of $3.00 billion, 1-800-Flowers.com, a United States based Retail organisation with 4000 employees and revenues of $1.83 billion, Standard Life UK, a United Kingdom based Banking and Financial Services organisation with 4500 employees and revenues of $1.57 billion, ING DIRECT Australia, a Australia based Banking and Financial Services organisation with 1056 employees and revenues of $515.0 million, abof, a India based Consumer Packaged Goods organisation with 250 employees and revenues of $30.0 million and many others.
Contact us if you need a completed and verified list of companies using IBM Commerce, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the eCommerce software purchases.
The IBM Commerce customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of eCommerce software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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1-800-Flowers.com | Retail | 4000 | $1.8B | United States | IBM | IBM Commerce | eCommerce | 2016 | n/a |
In 2016, 1-800-Flowers.com implemented IBM Commerce on Cloud to unify shopping and transaction flows across its portfolio, including Harry & David, Wolferman’s, Fannie May and 1800-FLOWERS.COM, delivering a unified omni-channel experience across web, mobile and call center channels. IBM Commerce was positioned as the central eCommerce platform to support global customer interactions and multi-brand storefronts.
The implementation focused on core eCommerce capabilities typical of an enterprise retail stack, including centralized catalog management, product information and pricing services, shopping cart and checkout orchestration, order management and fulfillment coordination, and personalization and promotion engines. Configuration reflected a cloud-hosted commerce architecture tailored for multi-storefront operations and shared merchandising services.
Operational coverage extended across web, mobile and contact center channels to consolidate customer sessions, pricing and promotions across brands, and to provide consistent storefront experiences. Business functions impacted included eCommerce operations, merchandising, marketing, contact center sales and service, and IT platform engineering.
Program governance centered on centralized control of catalogs, promotions and storefront configuration, and on aligning merchandising and contact center workflows to the unified commerce platform. IBM announced the deployment with the stated objective of providing customers a seamless experience that makes it easy to transact across all 1-800-Flowers.com brands.
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abof | Consumer Packaged Goods | 250 | $30M | India | IBM | IBM Commerce | eCommerce | 2016 | n/a |
In 2016 abof implemented IBM Commerce to power its online fashion portal abof.com, adopting a purpose-built eCommerce platform to serve millennial shoppers. The deployment positioned IBM Commerce as the primary storefront and customer engagement layer for abof, aligning platform capabilities with online merchandising and digital marketing objectives.
The implementation emphasized personalization and customer engagement capabilities, with IBM Commerce configured for targeted product recommendations, promotional personalization, and adaptive storefront experiences. Order fulfillment functionality and order management workflows were implemented to provide seamless order fulfillment options, alongside catalog and checkout configurations common to eCommerce operations.
Operationally the IBM Commerce deployment centralized commerce operations for abof.com across merchandising, marketing, customer service, and fulfillment teams, providing a scalable platform architecture to support traffic and catalog growth. Outcomes called out by the vendor included an enhanced personalized shopping experience tailored to millennial shoppers, scalable platform behavior, and innovative customer engagement features made available through IBM Commerce.
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ING DIRECT Australia | Banking and Financial Services | 1056 | $515M | Australia | IBM | IBM Commerce | eCommerce | 2016 | n/a |
In 2016, ING DIRECT Australia implemented IBM Commerce to extend its eCommerce capabilities and centralize personalized customer engagement across digital channels. The deployment was positioned to capture interaction signals from web, mobile and contact center touchpoints and to drive product recommendations and targeted offers for retail banking customers.
IBM Commerce was configured to deliver personalization and recommendation workflows, customer segmentation, and campaign orchestration. Functional capabilities implemented include a personalization engine that profiles customer interactions, a recommendation layer for product and offer selection, and outbound message generation for monthly campaigns.
The implementation operationalized channel coverage across the bank website, mobile device interactions and call center interfaces, enabling the platform to glean cross-channel behavioral insights. The solution served as a centralized commerce and engagement layer feeding channel-specific touchpoints and aligning messaging to customer journey states.
Governance and operational use centered on marketing and customer experience teams leveraging IBM Commerce to produce targeted messages and service information. Workflow changes included structured segmentation and campaign processes to generate personalized communications at scale, with content and offer logic managed through the commerce platform.
As stated by IBM and ING, IBM Commerce enabled ING DIRECT Australia to generate personalized messages to more than one million customers and prospects each month, and the bank reported it doubled its customer acquisition rates year over year. The implementation demonstrates the application of eCommerce personalization and orchestration to retail banking acquisition and engagement efforts.
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Linde Germany | Oil, Gas and Chemicals | 7000 | $3.0B | Germany | IBM | IBM Commerce | eCommerce | 2017 | n/a |
In 2017 Linde Germany deployed IBM Commerce to establish a centralized global eCommerce capability. The IBM Commerce implementation was positioned within Linde’s digital and e-Commerce agenda to support sales applications across bulk and cylinder gases logistics, Healthcare business applications, and Global Support Functions.
The deployment leveraged IBM Commerce capabilities typical for the eCommerce category, including product catalog management, pricing and promotion engines, checkout and order management workflows, and customer account provisioning for B2B and B2C scenarios. The implementation used IBM WebSphere as the application platform, aligning IBM Commerce with enterprise application server architecture and standard eCommerce functional modules.
Integrations were executed with Linde’s broader application stack, explicitly including SAP, JD Edwards, Salesforce and analytics platforms to synchronize master data, customer and order flows, pricing, and fulfillment signals. Operational coverage was global and cross-functional, supporting procurement, shared service center workflow, sales, logistics and Healthcare business processes as part of Linde’s consolidated application portfolio.
Governance was anchored in a centralized applications management organization, accountable for design, development, deployment and support across the full lifecycle. The program was managed within a global applications team structure that spans approximately 200 internal staff plus 250 external resources and a broader global applications area of about 450 employees, with formal lifecycle ownership for IBM Commerce and related non SAP systems.
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Standard Life UK | Banking and Financial Services | 4500 | $1.6B | United Kingdom | IBM | IBM Commerce | eCommerce | 2015 | n/a |
In 2015, Standard Life UK deployed IBM Commerce as its primary eCommerce platform to centralize digital sales and customer engagement. The deployment positioned IBM Commerce to support the companys online storefronts and customer account workflows within its broader digital channel strategy.
The implementation focused on core eCommerce functional modules, with IBM Commerce configured for storefront presentation, product catalog management, checkout and transaction processing, customer account management, pricing and promotion engines, and content management capabilities. The configuration emphasized commerce orchestration and business rule configuration to support marketing-led promotions and catalog merchandising.
Architecturally the implementation aligned IBM Commerce with a modular commerce middleware approach, designed to support multi-channel storefront delivery and extensible service-based components. The deployment was scoped to integrate at implementation touchpoints with enterprise workflows and operational systems through defined integration interfaces, allowing standard commerce processes to hand off to billing, fulfillment, and customer service functions.
Governance and operational ownership were structured to centralize commerce configuration and release control, with cross-functional process ownership spanning eCommerce, marketing, and IT teams. Rollout governance emphasized staged configuration management and content governance to standardize merchandising and promotional workflows across digital properties.
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Buyer Intent: Companies Evaluating IBM Commerce
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating IBM Commerce. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating IBM Commerce for eCommerce include:
- Unimrkt Research, a India based Professional Services organization with 500 Employees
- Madcraft, a Ireland based Professional Services company with 30 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD IBM Commerce Coverage
IBM Commerce is a eCommerce solution from IBM.
Companies worldwide use IBM Commerce, from small firms to large enterprises across 21+ industries.
Organizations such as Linde Germany, 1-800-Flowers.com, Standard Life UK, ING DIRECT Australia and abof are recorded users of
IBM Commerce for eCommerce.
Companies using IBM Commerce are most concentrated in Oil, Gas and Chemicals, Retail and Banking and Financial Services, with adoption spanning over 21 industries.
Companies using IBM Commerce are most concentrated in Germany, United States and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of IBM Commerce across Americas, EMEA, and APAC.
Companies using IBM Commerce range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 20%, large organizations with 1,001-10,000 employees - 80%, and global enterprises with 10,000+ employees - 0%.
Customers of IBM Commerce include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified IBM Commerce customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of eCommerce.