Instacart
50 Beale Street Suite 600,
San Francisco, 94105, CA,
United States
San Francisco, 94105, CA,
United States
1 888-246-7822
Professional Services
Instacart Technographics
Instacart Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Instacart and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3380 Instacart employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Instacart has purchased the following applications: Stripe Invoicing for AR Automation in 2021, Greenhouse ATS for Applicant Tracking System in 2016, Onit SimpleLegal for Legal Practice Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Instacart is running and its propensity to invest more and deepen its relationship with Stripe , Oracle , Greenhouse or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Instacart revenues, which have grown to $3.04 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Instacart intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Instacart Tech Stack and Enterprise Applications
Instacart ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Invoicing | AR Automation | ERP | n/a | 2021 | 2021 |
In 2021, Instacart implemented Stripe Invoicing to support AR Automation for its complex, multi sided grocery marketplace and payments operations. The deployment aligns Stripe Invoicing with Instacart’s broader Stripe footprint and addresses the need for simplified billing and receivables workflows across retailers, shoppers, and customers in North America.
Instacart runs Stripe on AWS and uses a suite of Stripe products including Connect, Data Pipeline, Payments, Invoicing, and Sigma to orchestrate payment routing, reporting, and payout automation. Stripe Invoicing is configured alongside Connect to centralize invoicing, automate collections and cashout pathways, and to integrate invoice data into analytics pipelines via Data Pipeline and Sigma for operational visibility.
Operational coverage includes customer payments, shopper payouts, and retailer settlement across North America, with Connect enabling differentiated onboarding and reporting for national versus local grocery partners. The implementation impacts finance, merchant operations, and shopper support functions, standardizing onboarding, reporting filters, and payout flows such as the Instant Cashout capability for shoppers.
Governance and workflow changes focused on streamlined onboarding and clearer payment operations, supported by Stripe content and tooling to demystify procedures for grocer partners. Instacart and Stripe worked together to identify payments experience improvements, and during Instacart’s 2020 growth surge the integrated payments platform operated seamlessly as order volume and new shopper onboarding scaled.
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ERP Financial | ERP |
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2020 | 2020 |
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ERP Financial | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Instacart HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2016 | 2016 |
In 2016, Instacart implemented Greenhouse ATS as its Applicant Tracking System. The deployment exposes Greenhouse ATS on Instacart's public careers website to capture inbound applicants and to centralize requisition posting and applicant intake for recruiting teams and hiring managers.
Configuration leverages core Applicant Tracking System capabilities, including job posting and distribution, candidate profile and resume management, pipeline stage tracking, interview scheduling and structured scorecards, and offer orchestration. Greenhouse ATS is used to codify hiring stages and to maintain candidate workflows and evaluation artifacts throughout the recruitment lifecycle.
The implementation integrates the public career site with Greenhouse ATS so that web-originating applications flow directly into recruiter queues and pipeline views. Operational coverage includes talent acquisition, recruiting coordinators, sourcers, and hiring managers who use the system for candidate review, interview coordination, and offer processing across functions.
Governance centered on centralized talent acquisition ownership with standardized requisition approvals, defined interview stage gating, and consistent use of interview kits and scorecards to enforce hiring process consistency. The deployment emphasizes workflow orchestration between recruiters and hiring managers to standardize hiring decision points and candidate handoffs.
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BackGround Screening | HCM |
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2021 | 2021 |
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BackGround Screening | HCM |
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2021 | 2021 |
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Core HR | HCM |
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2016 | 2016 |
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Employee Experience, Employee Engagement | HCM |
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2021 | 2024 |
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Learning and Development | HCM |
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2019 | 2019 |
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Learning and Development | HCM |
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2021 | 2021 |
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Payroll Tax Compliance | HCM |
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2016 | 2016 |
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Instacart ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Onit | Legacy | Onit SimpleLegal | Legal Practice Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Instacart adopted Onit SimpleLegal as its Legal Practice Management platform to scale in-house legal operations and reduce reliance on manual billing processes. Instacart implemented Onit SimpleLegal to centralize legal spend visibility and to provide an operational foundation for the company's legal team.
The deployment emphasized Onit SimpleLegal's intuitive e-Billing capability, collaborative bill review workflows, and spend visibility and reporting functions. Configuration focused on bill intake, structured review and approval steps, and standardized reporting formats for executive consumption, aligning with typical Legal Practice Management workflows for matter and spend oversight.
Operational coverage centered on Instacart's in-house legal department, with outputs consumed by legal operations and executive stakeholders to inform spend decisions and reporting. The implementation supported cross functional collaboration during bill review to confirm invoice accuracy and to streamline access to consolidated spend data.
Governance changes included standardized bill review processes and centralized reporting cadence to the executive team, supporting tighter control over legal spend. Instacart identified 10% savings in legal spend and increased visibility into spend, and the Onit SimpleLegal platform enabled streamlined reporting and collaborative bill review to help ensure bills were accurate.
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Real Estate Property Management | ERP Services and Operations |
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2023 | 2023 |
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Instacart AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Generative AI Platforms | AI Development |
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2023 | 2023 |
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Instacart AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Instacart Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Instacart Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2022 | 2022 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2017 | 2017 |
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Instacart eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2022 | 2022 |
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Instacart CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2018 | 2018 |
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Call Center | CRM |
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2024 | 2024 |
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Campaign Management | CRM |
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2020 | 2020 |
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Customer Analytics | CRM |
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2024 | 2024 |
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Customer Data Platform | CRM |
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2015 | 2015 |
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Customer Engagement, Customer Loyalty | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Instacart IT Asset Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Asset Management (ITAM), SaaS Spend Management | IT Asset Management |
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2019 | 2019 |
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Instacart ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Instacart TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Risk Management | TRM |
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2023 | 2023 |
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Treasury Management | TRM |
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2022 | 2022 |
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Instacart PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2014 | 2014 |
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Instacart IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Instacart CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Extended Detection and Response (XDR) | CyberSecurity |
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2026 | 2026 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Network Detection and Response (NDR) | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Instacart
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President Human Resources | VP | HR | |
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Director, Recruiting Operations | Director | HR | |
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Director, People Operations | Director | HR | |
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Director of IT | Director | IT | |
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Chief Financial Officer | CXO | Finance | |
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Procurement Operations Team Lead | Manager | Procurement | |
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Controller | Director | Finance | |
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Director, Diversity Recruitment and Hiring Equity | Director | HR | |
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Director, Technical Recruiting | Director | HR | |
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Senior Director, HR Business Partner | Director | HR | |
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General Counsel | CXO | Finance | |
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Vice President, Legal and Deputy General Counsel | VP | Legal | |
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VP Global Customer Experience | VP | Customer Service | |
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Director, Enterprise Customer Success | Director | Customer Service | |
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Senior Director - Customer Experience | Director | Customer Service | |
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Creative Director, Growth Marketing | Director | Marketing | |
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Director of Data Science, Instacart App | Director | IT | |
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Vice President, Legal | VP | Legal | |
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Vice President, Legal & Deputy General Counsel | VP | Legal | |
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HR Compliance & Policy Manager | Manager | HR | |
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Chief Marketing Officer | CXO | Marketing | |
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Head of Consumer Marketing | Director | Marketing | |
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Manager, CRM Systems | Manager | IT | |
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Senior Director, Marketing | Director | Marketing | |
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Senior Marketing Manager | Manager | Marketing | |
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Chief of Staff, Legal | CXO | Legal | |
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Chief Human Resources Officer | CXO | HR | |
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Head of Talent Acquisition | Director | HR | |
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Apps Being Evaluated by Instacart Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Instacart IT executives and key decision makers. This section highlights Instacart's latest recorded technology evaluations, including Coupa Procurement for Procurement on 2024-09-19. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Instacart digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2024-09-19 | Instacart | Evaluated | Coupa Software | Coupa Procurement | Procurement | Procurement |
FAQ - APPS RUN THE WORLD Instacart Technographics
Instacart is a Professional Services organization based in United States,
with around 3380 employees and annual revenues of $3.04 billion.
Instacart operates a diverse technology stack with applications such as
Stripe Invoicing, Greenhouse ATS and Onit SimpleLegal,
covering areas like AR Automation, Applicant Tracking System and Legal Practice Management.
Instacart has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Stripe, Greenhouse and Onit.
Instacart recently adopted applications including
SAFE One Platform in 2026, Genesys Cloud CX in 2024 and Genesys Predictive Engagement (formerly Altocloud) in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Instacart’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Instacart’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Instacart technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.