Integrity Marketing Group
9111 Cypress Waters Blvd Ste. 450,
Dallas, 75019, TX,
United States
Dallas, 75019, TX,
United States
1 866-650-1857
Insurance
Integrity Marketing Group Technographics
Integrity Marketing Group Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Integrity Marketing Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Integrity Marketing Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Integrity Marketing Group has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2017, Microsoft 365 for Collaboration in 2017, Hubspot CRM for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Integrity Marketing Group is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Integrity Marketing Group revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Integrity Marketing Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Integrity Marketing Group Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2017 | 2017 |
In 2017, Integrity Marketing Group implemented Oracle NetSuite ERP as its ERP Financial platform across the organization. The deployment established a multi-entity architecture to support consolidated financial management while preserving entity-level accounting for acquired subsidiaries.
Implementation scope centered on corporate accounting functions that were transitioned to the Dallas headquarters, including accounts payable, general ledger, reporting, and treasury. Oracle NetSuite ERP was configured with multi-entity structures and entity-level ledgers to enable consolidated reporting and centralized treasury management.
Operational coverage encompassed organization wide finance and accounting teams impacted by the centralization, with the Dallas site acting as the shared services hub for corporate accounting activities. Governance and process restructuring accompanied the rollout, instituting centralized finance controls, standardized accounting workflows, and consolidated reporting processes across entities.
The narrative reflects Integrity Marketing Group Oracle NetSuite ERP deployment within the ERP Financial category, focused on unifying accounts payable, general ledger, reporting, and treasury under centralized operational control at corporate headquarters.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 Integrity Marketing Group implemented Microsoft 365 for Collaboration. The deployment centralized cloud-hosted productivity and collaboration capabilities to support core business functions including sales, marketing and operations at the United States insurance organization.
The Microsoft 365 implementation was oriented around standard Collaboration functionality, including enterprise email and calendaring, document management and team collaboration workflows consistent with Exchange, SharePoint, Teams and OneDrive usage patterns. Microsoft 365 is also used on their website, indicating integration of cloud identity and content delivery with public facing assets.
Operational coverage spans corporate departments across an organization of approximately 5,000 employees, with administrative controls focused on user provisioning, access management and centralized tenant configuration to enforce collaboration and information governance policies. Integrity Marketing Group Microsoft 365 Collaboration supports cross functional communication and document lifecycle processes while aligning governance and operational workflow to corporate compliance needs.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2021 | 2021 |
In 2021, Integrity Marketing Group implemented HubSpot CRM and instrumented HubSpot on their public website to centralize inbound contact and lead capture for its insurance distribution operations. Integrity Marketing Group implemented HubSpot CRM to serve as the primary CRM platform supporting marketing and sales functions across its US-based organization of roughly 5,000 employees.
The HubSpot CRM deployment focused on standard CRM capabilities including web form and tracking-based lead capture, consolidated contact and company records, marketing automation for nurture flows, and sales pipeline and deal management for opportunity tracking. Configuration work emphasized unified contact profiles, attribution fields captured from the website, lifecycle stage workflows, and reporting dashboards to support lead qualification and sales activity management.
Operationally the deployment connected the website to HubSpot CRM through embedded tracking and form capture, routing new inbound leads into configured lead assignment and notification workflows. Governance measures included centralized data hygiene rules, role-based access to CRM records, and documented lead routing and qualification processes to align marketing and sales operations.
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incentive Compensation Management | SPM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Integrity Marketing Group
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Apps Being Evaluated by Integrity Marketing Group Executives
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FAQ - APPS RUN THE WORLD Integrity Marketing Group Technographics
Integrity Marketing Group is a Insurance organization based in United States,
with around 5000 employees and annual revenues of $500.0 million.
Integrity Marketing Group operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Hubspot CRM,
covering areas like ERP Financial, Collaboration and CRM.
Integrity Marketing Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and HubSpot.
Integrity Marketing Group recently adopted applications including
Hubspot CRM in 2021, Hubspot Marketing Automation in 2021 and Hotjar in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Integrity Marketing Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Integrity Marketing Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Integrity Marketing Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.