Washington, 20036, DC,
United States
InterAction Technographics
InterAction Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by InterAction and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 InterAction employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that InterAction has purchased the following applications: Microsoft 365 for Collaboration in 2017, Bonterra Network for Good for Donor and Fundraising Management in 2018, Twilio Sendgrid for Transactional Email in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems InterAction is running and its propensity to invest more and deepen its relationship with Microsoft , AccelEvents , Bonterra or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing InterAction revenues, which have grown to $9.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for InterAction intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
InterAction Tech Stack and Enterprise Applications
InterAction Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, InterAction implemented Microsoft 365 to establish a Collaboration platform across the organization. The Microsoft 365 deployment is a cloud hosted tenant configuration that leverages core Collaboration capabilities such as Exchange Online for email, SharePoint Online for intranet and document libraries, OneDrive for file sync, and Microsoft Teams for synchronous communication. The deployment is visible on the organization website where Microsoft 365 is used to support content workflows and embedded document rendering.
The implementation scope covers internal communications, document management, and content publishing workflows across program, communications, and fundraising teams, with account provisioning and role based access controls applied through tenant governance. Integrations are concentrated on the public website, enabling content authored in Microsoft 365 to be published or embedded for external audiences, while the cloud architecture supports remote access for a 50 person staff. Governance focuses on centralized tenant administration, mailbox and site provisioning controls, and collaboration policies to manage permissions and external sharing in support of Collaboration business functions.
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Event Management | Collaboration |
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2019 | 2019 |
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InterAction CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bonterra | Legacy | Bonterra Network for Good | Donor and Fundraising Management | CRM | n/a | 2018 | 2018 |
In 2018, InterAction implemented Bonterra Network for Good. Bonterra Network for Good is deployed as the organization's Donor and Fundraising Management solution and is embedded on their public website to capture online donations and host donor-facing campaign pages. The deployment addresses core fundraising capabilities typical of the category, including hosted donation forms, donor record management, and campaign gift processing within the application.
The implementation follows a cloud SaaS delivery pattern with web-embedded donation widgets channeling online giving into Network for Good, enabling the fundraising team to manage stewardship workflows and maintain centralized donor records. Operational scope concentrates on fundraising and donor relations functions for InterAction, with configuration focused on standard fundraising workflow automation and centralized donor data governance to support ongoing gift handling and donor communications.
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2020 | 2020 |
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InterAction PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2020 | 2020 |
In 2020, InterAction implemented Twilio Sendgrid as its Transactional Email platform to handle website-originated notification and confirmation workflows. InterAction deployed Twilio Sendgrid to centralize transactional email delivery, establishing the relationship InterAction Twilio Sendgrid Transactional Email for customer-facing and operational message flows generated from the public website.
The Twilio Sendgrid implementation included standard transactional capabilities such as API and SMTP relay integration, dynamic template management for personalized messages, and event webhook configuration for bounce and engagement events. Configuration work emphasized template versioning, substitution variables for personalization, and suppression list management aligned with transactional email operational practices.
Operational integration was focused on the website, with outbound messages emitted via Sendgrid APIs or SMTP from site forms and system-triggered processes, and inbound event streams captured through webhooks for status tracking. The deployment supported operational teams responsible for communications and supporter services by providing centralized template repositories and programmatic send controls.
Governance elements implemented included domain authentication and sender validation, scoped API key management and role-based access to template editing, and documented approval workflows for message changes. Monitoring and event logging were configured to surface bounce, spam report, and unsubscribe events for ongoing operational handling within the organization.
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InterAction IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2000 | 2000 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at InterAction
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Apps Being Evaluated by InterAction Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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