Humansdorp, 6330,
South Africa
Internet Generation Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Internet Generation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 38 Internet Generation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Internet Generation has purchased the following applications: Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2020, Microsoft 365 for Collaboration in 2015, Adbot for Digital Advertising Platform in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Internet Generation is running and its propensity to invest more and deepen its relationship with Microsoft , Hetzner , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Internet Generation revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Internet Generation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 | ||
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 | ||
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Adbot | Legacy | Adbot | Digital Advertising Platform | CRM | n/a | 2024 | 2024 | In 2024, Herotel implemented Adbot for Google search campaign management. Adbot was deployed as a Marketing/Advertising application to centralize paid search operations and improve acquisition efficiency for Herotel's South African marketing organization. The implementation used Adbot's campaign optimisation module to configure automated bid strategies, CPC controls, and iterative optimisation workflows. Adbot handled campaign setup, keyword and audience targeting, budget allocation, and ongoing optimisation cycles, aligning directly with marketing and customer acquisition functions. Integrations focused on direct management of Google search campaigns, with Adbot adjusting bids and budgets in response to performance signals and reporting CPC metrics. Operational coverage was concentrated on Herotel's marketing team in South Africa, enabling tactical campaign execution to be automated while strategic oversight remained with internal marketers. Governance shifted day-to-day optimisation ownership to Adbot-driven processes, complemented by marketing-led review cadences and oversight. Herotel reported outcomes from the engagement including a click-through rate uplift to 30 to 40 percent, a reduction in cost-per-acquisition of roughly 75 percent, and cost-per-click around R3.30, which improved acquisition efficiency and freed marketing teams for higher-level strategic work. | |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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IT Service Management | ITSM |
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2021 | 2021 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Project Portfolio Management | PPM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Transactional Email | PaaS |
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2022 | 2022 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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