Milton, 4064, QLD,
Australia
Invest Blue Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Invest Blue and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 452 Invest Blue employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Invest Blue has purchased the following applications: GBST WealthConnect for Legal Practice Management in 2024, Microsoft 365 for Collaboration in 2019, Salesforce Marketing Cloud for Marketing Automation in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Invest Blue is running and its propensity to invest more and deepen its relationship with GBST , Microsoft , Calendly or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Invest Blue revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Invest Blue intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GBST | Legacy | GBST WealthConnect | Legal Practice Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, Invest Blue selected GBST WealthConnect as its primary practice management and CRM hub, positioning GBST WealthConnect within its Legal Practice Management tooling to centralise client engagement and portfolio records. The decision targets Invest Blue's national advice network in Australia, aligning the application to adviser and client-facing functions across the firm.
Deployment focused on using GBST WealthConnect for CRM and practice management workflows, onboarding, and advice wizards as described in the vendor announcement. Configuration emphasis is on consolidating client profiles, standardising advice workflow orchestration, and maintaining consolidated investment and portfolio data to support the adviser lifecycle and paraplanning operations.
Operational scope covers Invest Blue's advice teams and client service functions across its national network, with governance oriented toward a single practice management hub to improve data consistency and control of client engagement processes. The narrative positions GBST WealthConnect as the central Legal Practice Management application for Invest Blue, supporting client onboarding, advice production, and ongoing portfolio record keeping.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
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Online Meeting Scheduling | Collaboration |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2023 | 2023 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Web Application Firewalls (WAF), DDoS Protection | CyberSecurity |
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2021 | 2021 |
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