Iqiyi
4/F, iQIYI Youth Center, Yoolee Plaza, No.21, North Road of Workers' Stadium, Chaoyang District,
Beijing, 100027,
China
Beijing, 100027,
China
86 10 6267-7171
Media
Iqiyi Technographics
Iqiyi Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Iqiyi and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4673 Iqiyi employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Iqiyi has purchased the following applications: Nacos for Generative AI Platforms in 2019, OpenX OpenAudience for Digital Advertising Platform in 2020, Akamai mPulse for Application Performance Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Iqiyi is running and its propensity to invest more and deepen its relationship with Alibaba , OpenX Software , PubMatic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Iqiyi revenues, which have grown to $4.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Iqiyi intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Iqiyi Tech Stack and Enterprise Applications
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Alibaba | Legacy | Nacos | Generative AI Platforms | AI Development | n/a | 2019 | 2020 |
In 2019, iQIYI was listed by the Nacos/Alibaba community as a sender in the "who is using Nacos" survey, a public community signal indicating iQIYI’s use of Nacos for microservice service registry and dynamic configuration in China. This implementation note is cataloged under the Apps Category Generative AI Platforms in the dataset while the public post names Nacos without an accompanying detailed case study or metrics.
Nacos is referenced for service registry and configuration center capabilities, and module usage is inferred from the vendor community mention rather than a published case study. The inferred implementation scope centers on service discovery and dynamic configuration management for microservice runtimes, supporting platform and backend engineering functions that operate in China. The community listing does not provide specific deployment architecture, integrations, rollout governance, or measurable outcomes, so those operational details remain unspecified in the public record.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenX Software | Legacy | OpenX OpenAudience | Digital Advertising Platform | CRM | n/a | 2020 | 2020 |
In 2020 Iqiyi implemented OpenX OpenAudience as a Digital Advertising Platform on its public website to centralize programmatic monetization for streaming and long form video inventory. The deployment emphasizes use of the OpenX OpenAudience application at the site level, integrating ad request tagging and exchange connectivity to support programmatic demand for display and video placements. Iqiyi OpenX OpenAudience Digital Advertising Platform supports advertising monetization and programmatic yield management across the publisher stack.
The implementation centers on standard Digital Advertising Platform capabilities, including audience targeting and segmentation, real time bidding orchestration, header bidding support for client side inventory, yield optimization controls such as dynamic floor pricing, and campaign reporting and analytics. Configuration work included mapping site ad slots and video pod structures to OpenX OpenAudience line items, configuring audience segments and frequency rules, and enabling reporting feeds for ad operations and analytics teams.
Operationally the rollout is scoped to web properties, with ad operations, programmatic sales, and analytics functions consuming the platform for bid management and revenue orchestration. Governance focused on campaign configuration workflows, segment governance, and inventory tagging standards to ensure consistent ad delivery and measurement. The narrative describes structural implementation details only, based on the presence of OpenX OpenAudience on Iqiyi's website.
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Akamai | Legacy | Akamai mPulse | Application Performance Management | ITSM | n/a | 2018 | 2018 |
Iqiyi implemented Akamai mPulse in 2018 to instrument its public website, establishing a client-side monitoring presence. The deployment of Akamai mPulse serves as an Application Performance Management implementation that captures browser real user monitoring data across iqiyi.com, providing continuous visibility into page load behavior and resource timing at the site level. Akamai mPulse is deployed as page-level instrumentation embedded in the site delivery path to collect navigation timing, resource timing, and session metrics for front-end performance analysis.
Iqiyi's use of Akamai mPulse centers on standard Application Performance Management capabilities, including real user monitoring, session analytics, aggregated performance dashboards, and user experience segmentation that inform web engineering and product teams. Operational coverage is focused on the public web estate, with data consumed by web engineering, site reliability, and product UX functions to prioritize front-end optimization and performance troubleshooting. Governance and workflow changes align to monitoring-driven incident response and performance review processes, with dashboards and alerting feeding existing web operations playbooks.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2010 | 2010 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Iqiyi
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Iqiyi Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Iqiyi IT executives and key decision makers. This section highlights Iqiyi's latest recorded technology evaluations, including [24]7.ai Customer Engagement Platform for Chatbots and Conversational AI on 2025-09-25. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Iqiyi digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Iqiyi Technographics
Iqiyi is a Media organization based in China,
with around 4673 employees and annual revenues of $4.00 billion.
Iqiyi operates a diverse technology stack with applications such as
Nacos, OpenX OpenAudience and Akamai mPulse,
covering areas like Generative AI Platforms, Digital Advertising Platform and Application Performance Management.
Iqiyi has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Alibaba, OpenX Software and Akamai.
Iqiyi recently adopted applications including
PubMatic in 2021, Index Exchange in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Iqiyi’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Iqiyi’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Iqiyi technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.