Moscow, 127051,
Russia
IQOS Russia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by IQOS Russia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3200 IQOS Russia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that IQOS Russia has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Brandquad DAM for Digital Asset Management in 2019, Kameleoon for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems IQOS Russia is running and its propensity to invest more and deepen its relationship with Google , Microsoft , Brandquad or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing IQOS Russia revenues, which have grown to $2.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for IQOS Russia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brandquad | Legacy | Brandquad DAM | Digital Asset Management | Content Management | n/a | 2019 | 2019 |
In 2019, IQOS Russia engaged Brandquad and implemented Brandquad DAM to centralize product media and support product data exchange with retail partners. The deployment leveraged Brandquad's platform as the system of record for product content, aligned with Digital Asset Management practices and integrated into retailer content feeds to accelerate listings across e-commerce channels. The published Brandquad case explicitly describes Brandquad PIM deployment and cataloging workflows used to automate content creation for IQOS product listings.
The published case documents that Brandquad PIM handled structured product attributes while Brandquad DAM is inferred for management of IQOS product images and media within the Brandquad ecosystem to support automated content generation. Operational scope focused on the initial rollout across Russia and on retailer-facing product listing workflows, with automation of content creation reducing listing times roughly tenfold during the initial rollout. Governance centered on centralized content orchestration and catalog publishing workflows managed through the Brandquad platform to support merchandising and e-commerce teams.
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Digital Asset Management | Content Management |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kameleoon | Legacy | Kameleoon | Marketing Analytics | CRM | n/a | 2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2023 | 2023 |
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Application Performance Management | ITSM |
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2023 | 2023 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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Apps Development | PaaS |
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2023 | 2023 |
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Transactional Email | PaaS |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2023 | 2023 |
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DDoS Protection | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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