Reggio Emilia, 42123,
Italy
Iren Group Technographics
Iren Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Iren Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11862 Iren Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Iren Group has purchased the following applications: Microsoft 365 for Collaboration in 2015, OpenCMS for Web Content Management in 2011, Salesforce Marketing Cloud for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Iren Group is running and its propensity to invest more and deepen its relationship with Microsoft , OpenCMS , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Iren Group revenues, which have grown to $4.09 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Iren Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Iren Group Tech Stack and Enterprise Applications
Iren Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Iren Group implemented Microsoft 365 for Collaboration. The company surfaces Microsoft 365 on its public website as part of its corporate digital toolkit and external presence.
Microsoft 365 is deployed as a cloud-hosted SaaS collaboration platform, delivering standard modules such as Exchange Online, SharePoint Online, Microsoft Teams, OneDrive for Business and Office applications to support email, document management, team communication and content publishing. The deployment is tenant-based and aligned with cloud identity management, enabling centralized administration of collaboration services while surfacing selected Microsoft 365 capabilities on the company website to support internal collaboration workflows and external content consumption.
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Iren Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenCMS | Legacy | OpenCMS | Web Content Management | Content Management | n/a | 2011 | 2011 |
In 2011, Iren Group implemented OpenCMS as its Web Content Management platform for the corporate website. OpenCMS is used to manage public-facing content, templates, and multilingual pages across the www.gruppoiren.it domain.
The deployment serves as the primary web content management layer providing content authoring, WYSIWYG editing, asset management, version control, template-driven rendering, and scheduled publishing. Operational coverage focuses on corporate communications and customer information areas, with editorial teams operating role-based workflows and approval chains inside OpenCMS. Governance emphasizes structured templates, content lifecycle states, staging to production publishing, and URL and metadata management to support consistent editorial control.
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Iren Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Iren Group implemented Salesforce Marketing Cloud on their website. The deployment is explicitly focused on Marketing Automation to centralize web-driven customer engagement for the utility, instrumenting site-level touch points such as subscription forms and preference capture to feed the marketing platform. The implementation is scoped to the marketing and customer communications functions, providing a web-integrated channel for outbound email delivery, triggered messaging, and centralized campaign orchestration.
Salesforce Marketing Cloud was configured to enable standard Marketing Automation capabilities including email marketing, audience segmentation, journey orchestration, web tracking, content personalization, and campaign analytics. The architectural pattern emphasizes a web-facing integration model where site events and form submissions are forwarded into the Marketing Automation environment for segmentation and automated workflows, with governance enforced through centralized campaign approval and consent management owned by marketing. Operational coverage is concentrated on digital marketing and customer communications, enabling coordinated cross-channel campaigns executed from Salesforce Marketing Cloud.
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Marketing Automation | CRM |
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2021 | 2021 |
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Iren Group Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2014 | 2014 |
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Iren Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Iren Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Iren Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2023 | 2023 |
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Endpoint Management | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Iren Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Supply Chain Manager | Manager | Supply Chain | ||||
| CFO | CXO | Finance | ||||
| CEO | CXO | Finance | ||||
| CIO | CXO | Finance |
Apps Being Evaluated by Iren Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||