JW Marriott Marquis Hotel
Sheikh Zayed Road, Business Bay, 121000,
Dubai, x,
United Arab Emirates
Dubai, x,
United Arab Emirates
971 4 414 0000
Leisure and Hospitality
JW Marriott Marquis Hotel Technographics
JW Marriott Marquis Hotel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by JW Marriott Marquis Hotel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1600 JW Marriott Marquis Hotel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that JW Marriott Marquis Hotel has purchased the following applications: TheFork (formerly Bookatable) for Reservation and Booking Management in 2016, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2016, Adobe Connect for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems JW Marriott Marquis Hotel is running and its propensity to invest more and deepen its relationship with TheFork , Salesforce , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing JW Marriott Marquis Hotel revenues, which have grown to $170.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for JW Marriott Marquis Hotel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
JW Marriott Marquis Hotel Tech Stack and Enterprise Applications
JW Marriott Marquis Hotel ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TheFork | Legacy | TheFork (formerly Bookatable) | Reservation and Booking Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, JW Marriott Marquis Hotel implemented TheFork on its website as its Reservation and Booking Management solution for on-property restaurants in Dubai. TheFork (formerly Bookatable) is embedded in the hotel's public web pages to provide a direct online booking channel and guest-facing reservation interface.
Deployment centers on a web-embedded reservation widget delivering real-time availability and booking calendar functionality, table allocation and front-of-house booking queueing, and guest profile capture with confirmation messaging and modification flows. Configuration work emphasized booking rules, time-slot inventory, table management and notification templates, aligning with standard Reservation and Booking Management functional modules.
Operational scope covers the hotel food and beverage department at the JW Marriott Marquis Hotel Dubai site, with reservations staff and front-of-house teams using TheFork to capture website bookings and manage daily covers. Governance focused on role-based access to the booking console, service time and capacity rules, and updates to in-house reservations workflows to incorporate web-originated bookings.
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JW Marriott Marquis Hotel AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, JW Marriott Marquis Hotel implemented Salesforce Chat (formerly Salesforce Live Agent) on its website. The deployment uses the Salesforce Chat application to provide real time web chat for guest inquiries, embedding the chat widget into the hotel's public site. Configuration emphasized agent routing, chat queue management, and canned response templates consistent with the Chatbots and Conversational AI category. Salesforce Chat captures session transcripts and chat metadata directly into the Salesforce platform for agent reference and record keeping.
Operational coverage focused on guest facing functions including front desk and reservations, with hotel staff handling chats via the Salesforce agent console. Governance centered on centralized chat handling during service hours, scripted response workflows, and retention of chat transcripts within Salesforce for follow up. The implementation is web native, built around the Salesforce Chat application and the JW Marriott Marquis Hotel website, with interaction records maintained inside the Salesforce environment.
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JW Marriott Marquis Hotel Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, JW Marriott Marquis Hotel implemented Adobe Connect on its website. The deployment uses Adobe Connect in the Audio Video and Web Conferencing category to provide hosted virtual meeting and webinar capabilities for the Dubai property.
The implementation leverages Adobe Connect core capabilities such as persistent meeting rooms, webinar hosting, screen sharing, session recording, and breakout room functionality. Configurations emphasize branded meeting interfaces and reusable meeting templates to align guest-facing events and internal training sessions with hotel branding and operational workflows.
Adobe Connect is embedded into the hotel website for attendee registration and access, and the platform is used operationally by the Meetings and Events team, Sales and Catering, and Learning and Development. The scope is property level at the JW Marriott Marquis Hotel Dubai, with coordination between revenue-generating event functions and internal training programs for staff.
Governance was structured around meeting room templates, moderator and host role definitions, and scheduling controls to standardize webinar delivery and event orchestration. Operational rollout prioritized administrator training and template-driven deployments to streamline repeatable event setups while retaining central control of content and access procedures.
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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JW Marriott Marquis Hotel Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2021 | 2021 |
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JW Marriott Marquis Hotel eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Personalization and Product Recommendations | eCommerce |
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2015 | 2015 |
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JW Marriott Marquis Hotel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2015 | 2015 |
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Customer Engagement | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Listing Management | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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JW Marriott Marquis Hotel ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2021 | 2021 |
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JW Marriott Marquis Hotel Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supplier Relationship Management | Procurement |
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2015 | 2015 |
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JW Marriott Marquis Hotel PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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JW Marriott Marquis Hotel IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at JW Marriott Marquis Hotel
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by JW Marriott Marquis Hotel Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from JW Marriott Marquis Hotel IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the JW Marriott Marquis Hotel digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD JW Marriott Marquis Hotel Technographics
JW Marriott Marquis Hotel is a Leisure and Hospitality organization based in United Arab Emirates,
with around 1600 employees and annual revenues of $170.0 million.
JW Marriott Marquis Hotel operates a diverse technology stack with applications such as
TheFork (formerly Bookatable), Salesforce Chat (formerly Salesforce Live Agent) and Adobe Connect,
covering areas like Reservation and Booking Management, Chatbots and Conversational AI and Audio Video and Web Conferencing.
JW Marriott Marquis Hotel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as TheFork, Salesforce and Adobe Systems.
JW Marriott Marquis Hotel recently adopted applications including
Adobe Experience Manager in 2021, DocuSign eSignature in 2021 and Doxim Striata Digital Customer Communication in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of JW Marriott Marquis Hotel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates JW Marriott Marquis Hotel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete JW Marriott Marquis Hotel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.