Seoul, x,
South Korea
Kakao Entertainment Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Kakao Entertainment and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Kakao Entertainment employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Kakao Entertainment has purchased the following applications: Fluxicon Disco for Process Mining in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2021, Amazon SES for Transactional Email in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Kakao Entertainment is running and its propensity to invest more and deepen its relationship with Fluxicon , Google , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Kakao Entertainment revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Kakao Entertainment intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fluxicon | Legacy | Fluxicon Disco | Process Mining | Analytics and BI | n/a | 2019 | 2019 |
In 2019, Kakao Entertainment implemented Fluxicon Disco for Process Mining to analyze user behavior in its Melon mobile streaming service. Melon generates voluminous mobile app log data that records service usage and new user sign-up events tied to KakaoTalk accounts, and Disco intake focused on user journeys during the day users registered via KakaoTalk.
Using Fluxicon Disco the analytics team applied journey discovery workflows and sequence analysis to reconstruct end to end sign-up and early engagement paths, then classified new users into five behavioral segments. Fluxicon Disco's event log driven Process Mining approach enabled the team to surface characteristic sequences and variant funnels that explained why each segment signed up.
The implementation ingested mobile app logs and KakaoTalk sign-up events, centering operational coverage on the Melon mobile application and first day user interactions. Business functions involved included product analytics, acquisition marketing, and campaign planning, with analysis artifacts handed off for targeted execution.
Governance shifted toward analytics led segmentation and operationalizing behavioral variants, with findings forming the input for a planned targeted marketing campaign aimed at increasing each segment's CVR. Kakao Entertainment judged that process mining with Fluxicon Disco plays a central role in understanding new customers and is likely to contribute to maximizing earnings.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Kakao Entertainment deployed Google Workspace (Formerly Google G-Suite) as its Collaboration platform. Google Workspace is referenced on the Kakao Entertainment website and functions as the primary Collaboration tool for email, calendar, Drive file collaboration, Docs, Sheets, Slides, and Meet conferencing. The platform is used to support editorial collaboration, production workflows, corporate communications, and distributed review processes typical of a media organization.
Architecture and administration align with a cloud SaaS model under Google Workspace, with configuration concentrated in domain management and user provisioning via the Google Admin console, shared drives for team content, and granular access controls for external sharing. Functional modules implemented include Gmail for corporate messaging, Calendar for scheduling, Drive and Docs for synchronous content creation and versioning, and Meet for virtual production and marketing meetings. Governance focuses on collaboration controls, shared drive policies, and access management to coordinate cross functional teams across content creation, marketing, and corporate functions.
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon SES | Transactional Email | PaaS | n/a | 2021 | 2021 |
In 2021, Kakao Entertainment implemented Amazon SES to handle Transactional Email for messages originating from its public website. The deployment is hosted on Amazon Web Services and integrates Amazon SES with the website application tier to send customer-facing notifications, account verification and password reset emails, and content distribution alerts. Amazon SES was configured as the primary SMTP and API outbound channel and includes template management plus bounce and complaint processing capabilities to support reliable transactional workflows.
Operational implementation included verified sending domains and DNS configuration for SPF and DKIM, centralized template management, and automated handling of bounces and complaints to protect sender reputation. Governance was organized around centralized control of SES credentials and template ownership by the web operations team, with delivery status and event monitoring surfaced through the Amazon SES console and AWS monitoring tools. The scope of the rollout focused on website-driven user engagement and account management functions, positioning Amazon SES as the core Transactional Email engine for Kakao Entertainment.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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