London, EC3A 3DE,
United Kingdom
Kano Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Kano and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Kano employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Kano has purchased the following applications: Paddle Payment Processing for Payment Processing in 2021, Lever by Employ for Applicant Tracking System in 2015, Alloy Retail Data and Analytics for Analytics and BI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Kano is running and its propensity to invest more and deepen its relationship with Paddle , Employ , Alloy Technologies or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Kano revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Kano intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Paddle | Legacy | Paddle Payment Processing | Payment Processing | ERP Financial Management | n/a | 2021 | 2021 |
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Alloy Technologies | Legacy | Alloy Retail Data and Analytics | Analytics and BI | Analytics and BI | n/a | 2018 | 2018 |
In 2018, Kano implemented Alloy Retail Data and Analytics to centralize demand and pricing intelligence across its commercial operations. Alloy Retail Data and Analytics, categorized as Retail Data and Analytics, was adopted to capture true consumer demand signals and retailer price movements for inventory and marketing decision making.
The implementation deployed demand signal ingestion, price monitoring, inventory availability analytics, and marketing ROI measurement modules. Configuration emphasized demand normalization, rule based allocation logic, and automated alerts for stock risk, with marketing measurement tied to sales velocity to support ongoing optimization of promotional spend.
The Alloy Retail Data and Analytics platform was integrated with retailer point of sale and pricing feeds along with Kano internal order and inventory records to drive allocation and merchandising actions. Operational ownership was assigned to commercial, supply chain, and marketing teams, with governance focused on data quality and replenishment authorization, enabling Kano to prevent out of stocks, intelligently allocate supply, and measure and optimize the ROI of marketing activities.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
|
2013 | 2013 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
|
2013 | 2013 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
|
2016 | 2016 |
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Customer Support | CRM |
|
2014 | 2014 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
|
2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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