Kaufland Technographics
Kaufland Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Kaufland and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 56000 Kaufland employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Kaufland has purchased the following applications: SAP HCM (HR) for Core HR in 2012, SAP ERP ECC 6.0 - Flexible Real Estate Management for Real Estate Property Management in 2018, Adobe Experience Manager for Digital Asset Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Kaufland is running and its propensity to invest more and deepen its relationship with SAP , Adobe Systems , Serrala or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Kaufland revenues, which have grown to $25.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Kaufland intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Kaufland Tech Stack and Enterprise Applications
Kaufland HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP HCM (HR) | Core HR | HCM | n/a | 2012 | 2012 |
In 2012, Kaufland implemented SAP HCM (HR) as its Core HR system. The deployment centralized maintenance of the time management system and personnel data in SAP HCM (HR), positioning Core HR functionality to manage employee master records and time capture workflows across HR operations.
Configuration work emphasized SAP HCM time management and personnel administration, leveraging SAP HCM constructs such as infotypes and time schema to capture, validate, and maintain personnel records and time entries. Operational ownership rested with HR administrative teams responsible for ongoing maintenance tasks including infotype updates, time account reconciliation, and master data corrections, and governance focused on transactional workflow controls and data accuracy processes within SAP HCM (HR) Core HR.
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Recruiting, Applicant Tracking System | HCM |
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2016 | 2016 |
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Kaufland ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 - Flexible Real Estate Management | Real Estate Property Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018 Kaufland implemented SAP ERP ECC 6.0 - Flexible Real Estate Management to centralize property and lease administration within its Real Estate Property Management environment. The deployment focused on providing a unified application layer for lease accounting, contract lifecycle and portfolio master data across the companys property holdings.
SAP ERP ECC 6.0 - Flexible Real Estate Management was configured to support standard Real Estate Property Management functional modules, including lease contract management, space and unit master data, rent and service charge calculation, billing and receivables orchestration, and term and indexation handling. Configuration emphasized modular flexibility for variant lease types and automated rent scheduling consistent with retail property workflows.
Operational integration aligned the real estate application with core financial processes, enabling postings into SAP financial accounting and controlling for rent accruals and payments, and providing data feeds to centralized finance and real estate operations. The implementation covered Real Estate, Facilities and Finance functions, establishing consistent master data definitions and reporting views used by property managers and accounting teams.
Governance was structured around role based access and approval workflows for lease execution and invoicing, with standardized configuration patterns to control lease lifecycle events and financial posting rules. Process stewardship for master data and workflow orchestration was instituted to maintain control of property records and transactional integrity within the Real Estate Property Management deployment.
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Retail Management | ERP Services and Operations |
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2012 | 2012 |
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Kaufland Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2019 | 2019 |
In 2019, Kaufland deployed Adobe Experience Manager as its Digital Asset Management solution on the Kaufland website. The Adobe Experience Manager implementation centralized digital asset management for web content, providing a single repository for imagery, video, localized creative, and marketing collateral used by marketing and e-commerce teams across the retailer's online channel in Germany.
Kaufland configured Adobe Experience Manager to leverage core Digital Asset Management capabilities including asset ingestion, metadata taxonomy and tagging, version control, rendition generation, search and retrieval, and publishing workflows. The deployment emphasized governance and operational workflows, with role based access and approval processes defined for marketing and web operations, and asset lifecycle rules established to standardize content production and publishing across the corporate web channel.
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Digital Signing | Content Management |
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2020 | 2020 |
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Kaufland CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Kaufland TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2012 | 2012 |
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Kaufland IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Database Management | IaaS |
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2019 | 2019 |
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Kaufland CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Endpoint Management | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Kaufland
| First Name | Last Name | Title | Function | Department | Phone | |
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Department Head SAP HCM | Director | IT | |
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Specialist for process management in the area of SCM (focus on logistics ) + SAP EWM project | Manager | IT | |
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Head of IT / CIO Kaufland Germany | Director | IT | |
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Scharf | Manager | Finance | |
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CFO Deutschland | CXO | Finance | |
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Apps Being Evaluated by Kaufland Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Kaufland IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Kaufland digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Kaufland Technographics
Kaufland is a Retail organization based in Germany,
with around 56000 employees and annual revenues of $25.00 billion.
Kaufland operates a diverse technology stack with applications such as
SAP HCM (HR), SAP ERP ECC 6.0 - Flexible Real Estate Management and Adobe Experience Manager,
covering areas like Core HR, Real Estate Property Management and Digital Asset Management.
Kaufland has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Adobe Systems.
Kaufland recently adopted applications including
Fastly in 2021, Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign) in 2020 and Akamai CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Kaufland’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Kaufland’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Kaufland technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.