Greendale, 47025, IN,
United States
Kelsey Chevrolet Technographics
Kelsey Chevrolet Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Kelsey Chevrolet and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Kelsey Chevrolet employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Kelsey Chevrolet has purchased the following applications: CDK Global DMS for Dealership Management in 2015, Gubagoo ChatSmart for Chatbots and Conversational AI in 2019, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Kelsey Chevrolet is running and its propensity to invest more and deepen its relationship with CDK Global , Gubagoo , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Kelsey Chevrolet revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Kelsey Chevrolet intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Kelsey Chevrolet Tech Stack and Enterprise Applications
Kelsey Chevrolet ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | CDK Global DMS | Dealership Management | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, Kelsey Chevrolet implemented CDK Global DMS as its primary Dealership Management platform. The implementation anchored daily retail and fixed operations workflows at the dealership, consolidating sales deal posting, service desk transactions, and accounting entries under a single application.
CDK Global DMS was configured to support core modules aligned with dealership operations, including accounting and finance tasks such as prepared journal entries, purchase orders, and bank reconciliation workflows, sales and F&I deal processing for purchase and lease car deals, and fixed ops service desk transaction handling. The deployment included document capture and processing capabilities used to scan sales receipts and manage deposit substantiation, and it supported point of sale cash management activities including balancing cash drawers and processing card transactions.
Operational use spanned the accounting, sales, and service departments within Kelsey Chevrolet in the United States, where staff used CDK Global DMS in conjunction with Microsoft Excel and CDK Automotive Dealership Software to manage transactional records, accept payments by cash, check, or credit card, and submit deposits. The configuration emphasized transaction accuracy, with routine activities documented in the system such as posting deals and recording payments.
Process and governance practices were oriented around cashier controls and reconciliation workflows, including daily cash drawer balancing, submission of deposits, and support for bank reconciliations. Staff responsibilities recorded in the system included customer intake at the service desk, receipt scanning, and accurate posting of purchase and lease transactions, ensuring operational consistency across sales, service, and accounting functions.
|
Kelsey Chevrolet AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Gubagoo | Legacy | Gubagoo ChatSmart | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 Kelsey Chevrolet deployed Gubagoo ChatSmart on its public website. Gubagoo ChatSmart is implemented as a conversational layer in the Chatbots and Conversational AI category to manage inbound customer messages, capture contact intent, and route interactions to dealership channels.
Deployment uses a site wide web chat widget embedded across the dealership website, configured to deliver AI driven conversation flows, structured lead capture forms, and live agent escalation to sales and service staff. Operational coverage centers on online sales and service inquiries, with configuration aligned to sales and service workflows, and governance defined by agent handoff rules, response service level expectations, and standardized content templates to control customer engagement and escalation.
|
Kelsey Chevrolet Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 Kelsey Chevrolet implemented Microsoft 365 to provide Collaboration capabilities across its United States retail operations. The deployment supports an approximately 100 person workforce and is identified as being used on the Kelsey Chevrolet website, indicating Microsoft 365 components are part of both internal productivity and customer-facing touch points.
Microsoft 365 is provisioned to address core Collaboration functions, with configuration patterns consistent with the category such as Exchange Online for email, SharePoint Online and OneDrive for document management and content sharing, and Microsoft Teams for real-time collaboration and meetings. Identity and access governance is aligned with Microsoft 365 identity services to manage user accounts and role-based access across sales, service, parts, and administrative business functions. Kelsey Chevrolet Microsoft 365 Collaboration supports corporate communications and employee productivity while integrating tenant-level services into the dealership web presence.
|
Kelsey Chevrolet Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application, Web and Enterprise Search | Content Management |
|
2017 | 2017 |
|
|
|
|
|
Web Content Management | Content Management |
|
2021 | 2021 |
|
Kelsey Chevrolet eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2020 | 2020 |
|
Kelsey Chevrolet CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2015 | 2015 |
|
|
|
|
|
Customer Experience | CRM |
|
2017 | 2017 |
|
|
|
|
|
Data Management Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Data Management Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Data Management Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Data Management Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2019 | 2019 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2019 | 2019 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2015 | 2015 |
|
|
|
|
|
Tag Management | CRM |
|
2020 | 2020 |
|
Kelsey Chevrolet ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2018 | 2018 |
|
Kelsey Chevrolet IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Kelsey Chevrolet
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Kelsey Chevrolet Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-08-04 | Kelsey Chevrolet | Evaluated | DealerBuilt | DealerBuilt DMS | Dealership Management | ERP Services and Operations |