Stockholm, 111 57,
Sweden
King Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by King and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 King employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that King has purchased the following applications: SAP Concur Invoice for AP Automation in 2015, Workday Recruiting for Recruiting, Applicant Tracking System in 2021, Replai Platform for Generative AI Platforms in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems King is running and its propensity to invest more and deepen its relationship with SAP , Tungsten Automation , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing King revenues, which have grown to $1.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for King intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Invoice | AP Automation | ERP Financial Management | n/a | 2015 | 2015 |
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AP Automation | ERP Financial Management |
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2017 | 2017 |
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ERP Financial | ERP Financial Management |
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2015 | 2016 |
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ERP Financial | ERP Financial Management |
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2017 | 2018 |
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Expense Management | ERP Financial Management |
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2013 | 2013 |
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Tax Management | ERP Financial Management |
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2015 | 2015 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2021 | 2021 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Replai | Legacy | Replai Platform | Generative AI Platforms | AI Development | n/a | 2024 | 2024 |
In 2024, King implemented the Replai Platform within the Generative AI Platforms category to accelerate AI-driven video production and creative analytics for Candy Crush creative testing. The engagement targeted King’s mobile marketing and user-acquisition process in the UK and Europe, with the explicit objective of surfacing winning UA creatives faster.
King’s deployment emphasized the Replai Platform video production and creative analytics capabilities, using automated video assembly, variant generation, and performance scoring to iterate creative assets at scale. Configuration work focused on reusable templates, asset versioning, and A B test orchestration to support higher cadence creative experiments.
Operational scope centered on marketing, user-acquisition, and creative operations teams running regional campaigns in UK and Europe, embedding the Replai Platform into existing creative testing workflows and ad production pipelines. Outputs from the Replai Platform were routed into King’s campaign execution and measurement processes to shorten the handoff between creative creation and paid acquisition channels.
Governance and process changes shifted creative decisioning toward analytics driven review, centralizing creative governance and test prioritization across UA and creative ops stakeholders. The vendor reported up to a 5x increase in speed-to-winner for Candy Crush, a vendor stated outcome that influenced the prioritization of video first creative workflows during the engagement.
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MLOps Platforms | AI Development |
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2024 | 2024 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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PBX, VoiP and Phone Systems | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics, Customer Analytics | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2017 | 2017 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2014 | 2014 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Treasury Management | TRM |
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2014 | 2014 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2005 | 2005 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||