AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

King Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SAP Legacy SAP Concur Invoice AP Automation ERP Financial Management n/a 2015 2015
AP Automation ERP Financial Management 2017 2017
ERP Financial ERP Financial Management 2015 2016
ERP Financial ERP Financial Management 2017 2018
Expense Management ERP Financial Management 2013 2013
Tax Management ERP Financial Management 2015 2015
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Workday Legacy Workday Recruiting Recruiting, Applicant Tracking System HCM n/a 2021 2021
AI Development
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Replai Legacy Replai Platform Generative AI Platforms AI Development n/a 2024 2024
In 2024, King implemented the Replai Platform within the Generative AI Platforms category to accelerate AI-driven video production and creative analytics for Candy Crush creative testing. The engagement targeted King’s mobile marketing and user-acquisition process in the UK and Europe, with the explicit objective of surfacing winning UA creatives faster. King’s deployment emphasized the Replai Platform video production and creative analytics capabilities, using automated video assembly, variant generation, and performance scoring to iterate creative assets at scale. Configuration work focused on reusable templates, asset versioning, and A B test orchestration to support higher cadence creative experiments. Operational scope centered on marketing, user-acquisition, and creative operations teams running regional campaigns in UK and Europe, embedding the Replai Platform into existing creative testing workflows and ad production pipelines. Outputs from the Replai Platform were routed into King’s campaign execution and measurement processes to shorten the handoff between creative creation and paid acquisition channels. Governance and process changes shifted creative decisioning toward analytics driven review, centralizing creative governance and test prioritization across UA and creative ops stakeholders. The vendor reported up to a 5x increase in speed-to-winner for Candy Crush, a vendor stated outcome that influenced the prioritization of video first creative workflows during the engagement.
MLOps Platforms AI Development 2024 2024
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Analytics and BI Analytics and BI 2017 2017
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Audio Video and Web Conferencing Collaboration 2017 2017
Audio Video and Web Conferencing Collaboration 2020 2020
Audio Video and Web Conferencing Collaboration 2021 2021
Collaboration Collaboration 2022 2022
PBX, VoiP and Phone Systems Collaboration 2022 2022
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Digital Signing Content Management 2021 2021
Digital Signing Content Management 2021 2021
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Support CRM 2014 2014
Digital Advertising Platform CRM 2021 2021
Digital Advertising Platform CRM 2021 2021
Digital Advertising Platform CRM 2021 2021
Marketing Analytics CRM 2022 2022
Marketing Analytics CRM 2023 2023
Marketing Analytics, Customer Analytics CRM 2023 2023
Marketing Automation CRM 2020 2020
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Tag Management CRM 2017 2017
EPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
EPM EPM 2014 2014
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
IT Service Management ITSM 2021 2021
Procurement
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Procurement Procurement 2018 2018
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2020 2020
Governance, Risk and Compliance TRM 2020 2020
Treasury Management TRM 2014 2014
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2020 2020
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2014 2014
Application Hosting and Computing Services IaaS 2005 2005
Content Delivery Network IaaS 2020 2020
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2023 2023
Secure Email Gateways (SEGs) CyberSecurity 2013 2013
IT Decision Makers and Key Stakeholders at King
First Name Last Name Title Function Department Email Phone
No data found
Apps Being Evaluated by King Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD King Technographics

King is a Professional Services organization based in Sweden, with around 2000 employees and annual revenues of $1.50 billion.

King operates a diverse technology stack with applications such as SAP Concur Invoice, Workday Recruiting and Replai Platform, covering areas like AP Automation, Recruiting, Applicant Tracking System and Generative AI Platforms.

King has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as SAP, Workday and Replai.

King recently adopted applications including Replai Platform in 2024, Superwise Platform in 2024 and AppsFlyer Marketing Analytics in 2023, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of King’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates King’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete King technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.