Kirkby(Tyres)
Speke Hall Avenue,
Liverpool, L24 1UU,
United Kingdom
Liverpool, L24 1UU,
United Kingdom
44 87 0242-8800
Automotive
Kirkby(Tyres) Technographics
Kirkby(Tyres) Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Kirkby(Tyres) and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 88 Kirkby(Tyres) employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Kirkby(Tyres) has purchased the following applications: CodeTwo Email Signatures for Collaboration in 2022, Umbraco CMS for Web Content Management in 2013, Hotjar for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Kirkby(Tyres) is running and its propensity to invest more and deepen its relationship with CodeTwo , Microsoft , Umbraco or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Kirkby(Tyres) revenues, which have grown to $65.2 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Kirkby(Tyres) intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Kirkby(Tyres) Tech Stack and Enterprise Applications
Kirkby(Tyres) Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CodeTwo | Legacy | CodeTwo Email Signatures | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Kirkby(Tyres) implemented CodeTwo Email Signatures in the Collaboration category to centralize organizational email signature management and to surface consistent branding on kirkbytyres.co.uk. The deployment uses CodeTwo Email Signatures to enforce brand compliant footers and web-visible signature assets across the company, and the implementation scope covers the full 88-employee organization within the automotive retail business. This configuration positions CodeTwo Email Signatures as the central control point for outbound email presentation and corporate contact data in external communications.
Configuration work includes template authoring, dynamic user attribute insertion, and rule based assignment by department to support marketing, sales, and customer service communications. The implementation centralizes signature templates and campaign banners, applying signatures at the organization level and integrating into outbound email flows to reduce client side variation. Governance is organized through centralized template controls and role based signature policies to maintain consistent branding and standardized legal or contact information across external email communications.
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Collaboration | Collaboration |
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2021 | 2021 |
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Kirkby(Tyres) Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Umbraco | Legacy | Umbraco CMS | Web Content Management | Content Management | n/a | 2013 | 2013 |
In 2013, Kirkby(Tyres) deployed Umbraco CMS to manage content on its public website. Umbraco CMS, categorized as Web Content Management, was implemented to centralize editorial control over site pages, branch information, and service descriptions. The implementation aligns with standard CMS capabilities for content authoring, media management, and template driven page rendering.
The deployment runs on an ASP.NET hosting stack consistent with Umbraco CMS architecture, with configuration focused on templates, a media library, and role based authoring and publishing workflows. Operational ownership centers on marketing and customer facing teams who use the CMS to update product, service, and contact content. Governance was organized around editor and administrator roles and staged publishing processes to control live updates.
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Kirkby(Tyres) CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022 Kirkby(Tyres) deployed Hotjar on its public website as Customer Experience tooling to capture qualitative user behavior and structured feedback. The implementation establishes a behavioral instrumentation layer on the company site to observe navigation, clicks and scroll patterns.
The deployment focused on core Hotjar capabilities such as heatmaps, session recordings, feedback polls and on page surveys, with the Hotjar tracking snippet embedded across primary site pages. Configuration targeted key user journeys including product discovery and purchase flows, and sampling and targeting controls were applied to manage session capture volumes. Data collection settings were adjusted to respect cookie consent and privacy controls.
Operational ownership was assigned to the digital and marketing teams, with outputs routed to UX and customer support for issue triage and page content adjustments. Governance included cookie consent alignment and retention controls to comply with applicable privacy norms. Hotjar functions as the qualitative analytics layer within Kirkby(Tyres) Customer Experience tooling to inform page level prioritization.
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Kirkby(Tyres) PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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Kirkby(Tyres) IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Kirkby(Tyres) CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Kirkby(Tyres)
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Kirkby(Tyres) Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Kirkby(Tyres) IT executives and key decision makers. This section highlights Kirkby(Tyres)'s latest recorded technology evaluations, including TrueCommerce Netalogue for eCommerce on 2025-08-15. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Kirkby(Tyres) digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-08-15 | Kirkby(Tyres) | Evaluated | True Commerce | TrueCommerce Netalogue | eCommerce | eCommerce |
FAQ - APPS RUN THE WORLD Kirkby(Tyres) Technographics
Kirkby(Tyres) is a Automotive organization based in United Kingdom,
with around 88 employees and annual revenues of $65.2 million.
Kirkby(Tyres) operates a diverse technology stack with applications such as
CodeTwo Email Signatures, Umbraco CMS and Hotjar,
covering areas like Collaboration, Web Content Management and Customer Experience.
Kirkby(Tyres) has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as CodeTwo, Umbraco and Contentsquare.
Kirkby(Tyres) recently adopted applications including
CodeTwo Email Signatures in 2022, Hotjar in 2022 and Mimecast Email Security in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Kirkby(Tyres)’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Kirkby(Tyres)’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Kirkby(Tyres) technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.