Inverurie, AB51 7LE,
United Kingdom
Kirkwood Homes Technographics
Kirkwood Homes Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Kirkwood Homes and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 85 Kirkwood Homes employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Kirkwood Homes has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2019, Packet Tide ExpressionEngine CMS (ex EllisLab) for Web Content Management in 2013, Hubspot CRM for CRM in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Kirkwood Homes is running and its propensity to invest more and deepen its relationship with HubSpot , Packet Tide , Pixel & Tonic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Kirkwood Homes revenues, which have grown to $36.2 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Kirkwood Homes intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Kirkwood Homes Tech Stack and Enterprise Applications
Kirkwood Homes AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Kirkwood Homes implemented Hubspot Live Chat to add real time conversational capability on its public website. The Hubspot Live Chat deployment is categorized as Chatbots and Conversational AI and is used to capture inbound buyer inquiries and initiate contact workflows for online property enquiries.
The implementation centers on an embedded website chat widget with configured automated greetings, canned responses, and conversation routing to sales and marketing staff. Hubspot Live Chat was configured to capture contact details and conversation transcripts to feed contact records and support lead qualification workflows, and it is operated by the customer engagement and sales teams on the company website. Governance emphasized scripted response templates and ownership by marketing and sales for training and iterative updates to conversational flows.
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Kirkwood Homes Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Packet Tide | Legacy | Packet Tide ExpressionEngine CMS (ex EllisLab) | Web Content Management | Content Management | n/a | 2013 | 2013 |
In 2013 Kirkwood Homes implemented Packet Tide ExpressionEngine CMS (ex EllisLab) as its Web Content Management platform for the corporate website. Packet Tide ExpressionEngine CMS is deployed to manage the public site and provides template driven front end rendering, channel based content modeling, and an editorial interface used to publish property listings, corporate news, and marketing pages.
The deployment centers on content authoring, template management, media and asset management, and role based permissions to support marketing and sales facing content workflows. Operational governance aligns editorial roles to publishing and approval workflows, with staging to live publishing processes typical of Web Content Management implementations, and Kirkwood Homes Packet Tide ExpressionEngine CMS Web Content Management supports the companys website content lifecycle and day to day marketing content operations.
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Web Content Management | Content Management |
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2022 | 2022 |
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Kirkwood Homes CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2019 | 2019 |
In 2019, Kirkwood Homes implemented Hubspot CRM. The deployment uses Hubspot CRM on their website as the primary CRM, provisioned as a cloud SaaS instance to capture web leads and centralize contact records for sales and marketing teams in the United Kingdom.
Functional modules implemented include embedded website forms and contact capture, contact and company records with activity timelines, deal pipeline tracking, and basic email tracking and segmentation consistent with CRM capabilities. Operational scope covers sales and marketing workflows and a centralized contact database, with lead routing and recordkeeping established as the governance mechanism to turn website inquiries into structured pipeline entries.
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Kirkwood Homes ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Kirkwood Homes IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Kirkwood Homes
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Kirkwood Homes Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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