Kubota
2-47, Shikitsuhigashi 1-chome Naniwa-ku,
Osaka, 556-8601,
Japan
Osaka, 556-8601,
Japan
81 6 6648 2111
Manufacturing
Kubota Technographics
Kubota Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Kubota and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 43293 Kubota employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Kubota has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2016, BizReach HRMOS for Recruiting in 2018, IFS Field Service Management (FSM) for Field Service Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Kubota is running and its propensity to invest more and deepen its relationship with Oracle , SAP , Bizreach or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Kubota revenues, which have grown to $16.32 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Kubota intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Kubota Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2016 | 2016 |
In 2016, Kubota implemented Oracle NetSuite ERP as an ERP Financial application to centralize finance and accounting functions across the organization. The deployment positioned Oracle NetSuite ERP as the primary system of record for transactional accounting and consolidated financial reporting within Kubota.
Oracle NetSuite ERP was configured to support core financial modules including general ledger, accounts payable, accounts receivable, fixed asset management, tax management, and consolidated financial reporting. Configuration work emphasized multi-book and multi-currency accounting capabilities consistent with ERP Financial requirements, along with standard chart of accounts design and period close workflows.
The implementation used a cloud native deployment model typical of Oracle NetSuite ERP, provisioning a centralized financial ledger and role based access controls to align finance operations. Operational scope focused on finance and accounting organizations within Kubota, instrumenting automated month end close tasks and journal workflow approvals.
Governance changes included the introduction of standardized financial controls, formalized approval routing, and documented accounting process flows to support enterprise level financial consolidation. The program emphasized process standardization and system driven controls as the primary mechanism for achieving consistent financial operations under the Oracle NetSuite ERP ERP Financial footprint.
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ERP Financial | ERP Financial Management |
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2018 | 2019 |
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ERP Financial | ERP Financial Management |
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2019 | 2019 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bizreach | Legacy | BizReach HRMOS | Recruiting | HCM | n/a | 2018 | 2018 |
In 2018, Kubota deployed BizReach HRMOS as its applicant tracking system to support recruiting activities. The implementation positions BizReach HRMOS as the primary Recruiting application for online job postings and candidate intake from the company career site.
The BizReach HRMOS configuration focused on standard applicant tracking capabilities, including job posting management, candidate pipeline workflows, requisition intake and approval workflows, and configurable application forms. Recruitment workflow automation and role based access for recruiters and hiring managers were implemented to align sourcing and selection processes with Kubota hiring practices.
Operationally the deployment is integrated with Kubota’s public career site, enabling direct capture of external applicants through career page job listings and application submission flows. The system supports Kubota recruiting and HR teams by centralizing candidate records and enabling staged evaluation consistent with Recruiting functional terminology.
Governance included establishing standardized requisition controls and recruiter versus hiring manager responsibilities within the BizReach HRMOS instance, and defining process ownership for ongoing job posting and candidate pipeline administration. The narrative centers on Kubota, BizReach HRMOS, Recruiting, and the application role as the company ATS on its website.
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Workforce Planning, Workforce Scheduling | HCM |
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2021 | 2021 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IFS | Legacy | IFS Field Service Management (FSM) | Field Service Management | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021 Kubota implemented IFS Field Service Management (FSM) within its domestic agricultural machinery sales division to centrally track and manage the lifecycle of every unit by serial number. The deployment focused on Field Service Management capabilities across 18 sales affiliates and partners in Japan, enabling the division to visualize maintenance histories, identify high machine failure risks, and develop preventive and predictive maintenance packages based on historic data.
Kubota selected and configured key modules in IFS Field Service Management including field service management, service parts management, the IFS Mobile app, staff schedule management, and an intuitive dispatch console to visualize field service processes. The program included extensive master data cleansing of three decades of records, incremental piloting with two sales affiliates beginning in 2016, and phased rollout such that by August 2020 the solution was active across 11 additional affiliates and 5 partners, with monthly maintenance planning and progress tracking conducted on PCs and smartphones.
Operational use cases include unit-level life-cycle tracking across changes in ownership, preventive maintenance scheduling to level seasonal workload peaks, on-site parts ordering and invoicing via the mobile app, and cross-center coordination of service projects and staffing through the dispatch console. Kubota intends to further integrate analysis from peripheral systems and the cloud based Kubota Smart Agri System KSAS to enable AI enabled predictive maintenance and to evolve the dispatch console from a data viewer to a process orchestration tool.
Governance for the initiative centered on a staged pilot, data migration and cleansing, and master code updates to standardize records across affiliates, with the company encouraging broader affiliate adoption to shift strategic focus from product sales to service sales. Outcomes explicitly reported include improved work efficiency through maintenance visualization, greater field technician flexibility from the mobile app, a 45% increase in deal closure rate at one affiliate, and a 7% year on year increase in annual field service revenues for agricultural machinery in Japan in 2021.
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Lease Management | ERP Services and Operations |
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2023 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2012 | 2012 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Warehouse Management | SCM |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2019 | 2019 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2015 | 2016 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Kubota
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Kubota Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Kubota IT executives and key decision makers. This section highlights Kubota's latest recorded technology evaluations, including Oracle Lease and Finance Management for Lease Management on 2026-03-17, Apptio TBM for IT Service Management on 2026-01-28, and Viewpoint Spectrum for Construction ERP on 2025-12-18. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Kubota digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Kubota Technographics
Kubota is a Manufacturing organization based in Japan,
with around 43293 employees and annual revenues of $16.32 billion.
Kubota operates a diverse technology stack with applications such as
Oracle NetSuite ERP, BizReach HRMOS and IFS Field Service Management (FSM),
covering areas like ERP Financial, Recruiting and Field Service Management.
Kubota has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Bizreach and IFS.
Kubota recently adopted applications including
NETSOL Transcend in 2023, Zapflow Deal‑Flow in 2022 and IFS Workforce Planning & Scheduling in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Kubota’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Kubota’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Kubota technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.