L Brands, Inc.
L Brands, Inc. Technographics
L Brands, Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by L Brands, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 22400 L Brands, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that L Brands, Inc. has purchased the following applications: SAP Business Suite for ERP Financial in 2013, Avature CRM for Candidate Relationship Management in 2018, Accruent Lucernex for Lease Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems L Brands, Inc. is running and its propensity to invest more and deepen its relationship with SAP , Avature , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing L Brands, Inc. revenues, which have grown to $11.85 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for L Brands, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
L Brands, Inc. Tech Stack and Enterprise Applications
L Brands, Inc. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business Suite | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, L Brands, Inc. implemented SAP Business Suite as its ERP Financial platform. The deployment established a centralized support and project team charged with providing steady state operations and project support for all financial systems, with SAP FICO as the core financial application.
The SAP Business Suite rollout focused on SAP FICO configuration, covering category-aligned financial modules such as general ledger, accounts payable, accounts receivable, asset accounting, and financial close orchestration. Configuration work emphasized ledger and subledger alignment, period close controls, and transaction posting rules consistent with ERP Financial functional practices.
Integrations were explicitly managed between SAP Business Suite and tax and procurement ecosystems, including Vertex O Series and Vertex Indirect Tax for tax calculation and determination, Ariba Supplier Network for supplier connectivity and procurement document exchange, and Concur Travel & Expense for employee travel and expense workflows. These integrations were handled through standard application integration interfaces and were part of the steady state and project support scope owned by the central team.
Operational governance concentrated on a centralized finance systems support model, including change control, release coordination, and cross-functional incident management spanning finance, tax, procurement, and travel expense functions. The support organization provided both runbook operations and project-level implementation governance for SAP Business Suite within the company’s finance organization.
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ERP Financial | ERP |
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2011 | 2012 |
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Expense Management | ERP |
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2013 | 2013 |
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L Brands, Inc. HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avature | Legacy | Avature CRM | Candidate Relationship Management | HCM | n/a | 2018 | 2018 |
In 2018, L Brands, Inc. deployed Avature CRM to support Candidate Relationship Management for its talent acquisition function. The Avature CRM instance is implemented on the company careers website and serves as the public-facing talent community enrollment and candidate engagement channel.
Avature CRM was configured to host a branded talent community, capture candidate profiles, and manage segmented candidate pools, enabling automated outreach workflows and campaign orchestration typical of Candidate Relationship Management implementations. The configuration emphasizes candidate data centralization and staged engagement workflows to support sourcing and nurturing across corporate recruiting and retail hiring teams.
The implementation is surfaced through the website where site-to-CRM data capture enables opt-in communications and talent community membership management, connecting web forms to Avature CRM records. Operational governance is aligned to talent acquisition, with recruiters and campaign owners operating segmentation, consent management, and ongoing candidate engagement processes within the Avature CRM environment.
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Core HR | HCM |
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2015 | 2015 |
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Recruiting, Applicant Tracking System | HCM |
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2016 | 2016 |
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Workforce Management | HCM |
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2017 | 2017 |
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L Brands, Inc. ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Accruent | Legacy | Accruent Lucernex | Lease Management | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017, L Brands, Inc. implemented Accruent Lucernex for Lease Management. The deployment centralized lease administration workflows for the retailer, aligning Finance Department controls with legal and real estate partners and supporting Brand Stores across the United States.
Accruent Lucernex was configured to create lease records and to set up all financials, including fixed rents, charges and utilities, while capturing accrual details required for monthly audit cycles. The implementation supported review and analysis of complex commercial legal documents to validate that financial terms conformed to finance tolerances established by the Finance Department, and the platform was used to maintain rent schedules, tables and reconciliation spreadsheets.
Financial reports were generated within BI Launch Pad to serve multiple functions, including forecasts of rents and gross sales and feeding month end accrual reporting. Cross functional collaboration workflows connected financial reporting, legal and real estate partners to resolve finance variances and discrepancies discovered after execution of legal documents, and store level procedures were established to handle lease discrepancies between tenant and landlord. The program relied on spreadsheet driven data integrity projects to prepare audit materials and senior management presentations.
Governance and rollout elements included onboarding tasks and lease review training for new hires, formalized reconciliation and auditing compliance procedures, and processes to escalate and remediate finance variances. Accruent Lucernex Lease Management functions were embedded into L Brands finance and real estate operations to standardize lease accounting, reporting and operational support.
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Retail Management | ERP Services and Operations |
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2012 | 2012 |
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L Brands, Inc. Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2006 | 2018 |
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L Brands, Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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L Brands, Inc. Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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L Brands, Inc. SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supply Chain Management | SCM |
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2016 | 2016 |
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L Brands, Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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L Brands, Inc. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2020 | 2020 |
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L Brands, Inc. Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2013 | 2013 |
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Supplier Relationship Management | Procurement |
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2013 | 2013 |
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L Brands, Inc. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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L Brands, Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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L Brands, Inc. CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at L Brands, Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
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Director of Business Intelligence | Director | IT | |
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Director of Business Intelligence | Director | IT | |
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Senior Business Analyst (Business Portfolio Management) | Manager | Investment | |
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Vice President, Finance | VP | Finance | |
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Head of Travel Retail & Military Sales, Bath & Body Works International | Director | Finance | |
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Corporate Travel & Expense Auditor | CXO | Finance | |
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Director, Procurement | Director | Procurement | |
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Director of Purchasing | Director | Procurement | |
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Director - Application Shared Services | Director | IT | |
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Director - Finance AP | Director | Finance | |
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Controller/Director Financial Reporting | Director | Finance | |
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Associate Vice President Sourcing | VP | Procurement | |
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EVP, Chief Information Officer | CXO | IT | |
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VP Procurement Services - Procurement & Business Services | VP | Procurement | |
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Vice President, Supply Chain Planning and Analytics | VP | Supply Chain | |
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Director of Procurement Finance and Operations | Director | Procurement | |
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Director, IT Procurement | Director | Procurement | |
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Executive Vice President and Chief Financial Officer | CXO | Finance | |
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Director, Tax | Director | Finance | |
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Director, Tax | Director | Finance | |
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EVP and CIO | CXO | Finance | |
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SVP Tax | VP | Finance | |
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AVP Finance Payroll Operations | VP | Finance | |
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Director, Workforce Management | Director | HR | |
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Chief Operating Officer | CXO | Finance | |
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CHRO | CXO | HR | |
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SVP, Enterprise Technology Operations | VP | IT | |
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SVP Digital, Enterprise Architecture, and Innovation | VP | IT | |
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Director of Merchandise Planning and Allocation | Director | Supply Chain | |
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SVP Human Resources | VP | HR | |
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Vice President, Executive & Global Talent Acquisition | VP | HR | |
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Human Resources Director | Director | HR | |
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Salesforce Administrator | Manager | Marketing | |
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Apps Being Evaluated by L Brands, Inc. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from L Brands, Inc. IT executives and key decision makers. This section highlights L Brands, Inc.'s latest recorded technology evaluations, including BCD Travel for Travel Management on 2025-08-04. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the L Brands, Inc. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-08-04 | L Brands, Inc. | Evaluated | BCD Travel | BCD Travel | Travel Management | ERP Services and Operations |
FAQ - APPS RUN THE WORLD L Brands, Inc. Technographics
L Brands, Inc. is a Retail organization based in United States,
with around 22400 employees and annual revenues of $11.85 billion.
L Brands, Inc. operates a diverse technology stack with applications such as
SAP Business Suite, Avature CRM and Accruent Lucernex,
covering areas like ERP Financial, Candidate Relationship Management and Lease Management.
L Brands, Inc. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Avature and Accruent.
L Brands, Inc. recently adopted applications including
DocuSign eSignature in 2021, Salesforce Sales Cloud in 2021 and Dynatrace APM in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of L Brands, Inc.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates L Brands, Inc.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete L Brands, Inc. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.