la Madeleine
12201 Merit Dr Suite 900,
Dallas, 75251, TX,
United States
Dallas, 75251, TX,
United States
1 214-696-6962
Leisure and Hospitality
la Madeleine Technographics
la Madeleine Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by la Madeleine and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 la Madeleine employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that la Madeleine has purchased the following applications: Hirebridge Applicant Tracking for Applicant Tracking System in 2013, Microsoft 365 for Collaboration in 2020, smg360 for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems la Madeleine is running and its propensity to invest more and deepen its relationship with Hirebridge , Intertek , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing la Madeleine revenues, which have grown to $130.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for la Madeleine intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
la Madeleine Tech Stack and Enterprise Applications
la Madeleine HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hirebridge | Legacy | Hirebridge Applicant Tracking | Applicant Tracking System | HCM | n/a | 2013 | 2013 |
In 2013 la Madeleine implemented Hirebridge Applicant Tracking as its Applicant Tracking System, embedding the Hirebridge Applicant Tracking application on the corporate career site to capture online applications. The implementation centralized candidate intake for la Madeleine's United States operations and provided a single system of record for recruiting activity across corporate and store-level hiring functions.
The deployment emphasized career site integration and applicant capture, with standard Applicant Tracking System capabilities such as job requisition publishing, online application forms, candidate profile storage and resume parsing, candidate status tracking, and workflow routing to hiring managers and HR reviewers. Configuration work focused on mapping role templates and hiring workflows to restaurant and corporate job families, and on configuring candidate communications and status updates.
Operational coverage centered on recruiting and human resources teams who used the Hirebridge Applicant Tracking application for application intake and candidate lifecycle management, with hiring manager access to review and move candidates through defined stages. Governance emphasized centralized candidate data management and standardized workflow states to ensure consistent applicant handling across la Madeleine locations.
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Learning and Development | HCM |
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2019 | 2019 |
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la Madeleine Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, la Madeleine deployed Microsoft 365 to establish a centralized Collaboration platform for corporate collaboration across its United States operations. Microsoft 365 is used on their website and supports the company’s corporate and administrative business functions for an organization of roughly 1,200 employees in the leisure and hospitality sector.
The implementation centers on a cloud-hosted Microsoft 365 tenant and incorporates standard collaboration modules common to the Collaboration category, including Exchange Online for enterprise email, SharePoint for intranet and document management, Teams for real-time communications, and OneDrive for individual file storage and sync. Configuration work emphasized tenant provisioning, user and license management, and the application of collaboration governance patterns to manage content, sharing, and secure access across corporate users.
Using Microsoft 365 on their website is a visible integration point for la Madeleine, indicating that Microsoft 365 services are surfaced to public-facing digital properties as well as to internal users. Governance and rollout were managed through centralized IT controls, with policies for user identity, access, and content lifecycle applied across the US footprint to align Collaboration capabilities with operational and marketing workflows.
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la Madeleine CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| SMG (Service Management Group) | Legacy | smg360 | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017 la Madeleine implemented smg360 in the Customer Experience category. The deployment was custom branded for la Madeleine and consolidated customer feedback streams into the smg360 reporting platform. This placement associated both CX survey results and operational feedback in a single reporting environment.
Configuration focused on integrating InForm so that InForm feeds into the same smg360 reporting platform as the CX survey results, and on enabling real-time alerting and text analytics capabilities. Functional capabilities implemented included survey result aggregation, alert routing for operator response, and text analytics for unstructured guest feedback. The implementation exposed operator-facing queues and reporting views to support timely guest relations handling.
Integrations explicitly included InForm feeding directly into smg360 reporting, creating a unified feed of guest feedback and survey responses. Operational coverage emphasized restaurant operators and guest relations teams using smg360 tools to triage alerts and interpret text analytics for issue prioritization. The scope remained focused on customer experience workflows rather than cross-enterprise transaction systems.
Governance and workflow changes centered on standardizing alert handling and embedding action workflows into the smg360 reporting cadence, so operators used familiar tools for follow up. By embedding InForm data into the smg360 reporting platform, la Madeleine empowered operators to handle guest relations with real-time alerting and text analytics.
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Loyalty | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Engagement | CRM |
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2021 | 2021 |
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la Madeleine ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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la Madeleine IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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la Madeleine CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at la Madeleine
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by la Madeleine Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from la Madeleine IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the la Madeleine digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD la Madeleine Technographics
la Madeleine is a Leisure and Hospitality organization based in United States,
with around 1200 employees and annual revenues of $130.0 million.
la Madeleine operates a diverse technology stack with applications such as
Hirebridge Applicant Tracking, Microsoft 365 and smg360,
covering areas like Applicant Tracking System, Collaboration and Customer Experience.
la Madeleine has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Hirebridge, Microsoft and SMG (Service Management Group).
la Madeleine recently adopted applications including
Thanx in 2021, Cliently in 2021 and Microsoft 365 in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of la Madeleine’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates la Madeleine’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete la Madeleine technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.