Dallas, 75204, TX,
United States
Lane Gorman Trubitt Technographics
Lane Gorman Trubitt Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lane Gorman Trubitt and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 140 Lane Gorman Trubitt employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lane Gorman Trubitt has purchased the following applications: 8am CPACharge (formerly AffiniPay) for AP Automation in 2020, JobMatch ApplicantPro for Applicant Tracking System in 2015, HubSpot CMS for Web Content Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lane Gorman Trubitt is running and its propensity to invest more and deepen its relationship with 8am , Intuit , JobMatch or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lane Gorman Trubitt revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lane Gorman Trubitt intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lane Gorman Trubitt Tech Stack and Enterprise Applications
Lane Gorman Trubitt ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 8am | Legacy | 8am CPACharge (formerly AffiniPay) | AP Automation | ERP | n/a | 2020 | 2020 |
In 2020, Lane Gorman Trubitt implemented 8am CPACharge (formerly AffiniPay) to address AP Automation needs for electronic payment capture and client-facing payment acceptance. 8am CPACharge (formerly AffiniPay) is deployed on the firm website as an embedded payment channel, providing secure online invoice settlement and tokenized payment methods for repeat billing. The deployment establishes the application as a front-line AP Automation component for web-based payment workflows.
The configuration emphasizes payment capture and processing capabilities typical of AP Automation, including online payment form integration, card and ACH acceptance, and payment tokenization to support recurring collections. Operational scope centers on the finance and billing functions, with the public website acting as the client-facing intake point and reconciliation workflows routed into accounting processes. Governance focused on configuring payment workflows, role-based access controls, and secure handling of payment instruments to align the application with firm accounting procedures.
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ERP Financial | ERP |
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2007 | 2007 |
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Lane Gorman Trubitt HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| JobMatch | Legacy | JobMatch ApplicantPro | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, Lane Gorman Trubitt deployed JobMatch ApplicantPro as an Applicant Tracking System on its public website. JobMatch ApplicantPro is embedded in the firm careers portal to publish openings and collect external applications through the corporate site.
JobMatch ApplicantPro provides applicant tracking, job posting management, candidate intake and a centralized candidate repository, supporting hiring managers and HR in professional services staffing. The deployment uses a web embedded SaaS architecture, routing applications from the careers page into a centralized hiring pipeline with configurable stages, screening workflows and candidate communication templates. Operational coverage centers on firm recruiting processes across departments, and governance is maintained by HR through standardized requisition and review workflows to enforce consistent hiring practices.
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Lane Gorman Trubitt Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Lane Gorman Trubitt implemented HubSpot CMS on their public website, deploying HubSpot CMS as their Web Content Management platform. The deployment focused on hosting content and managing digital experiences for the firm's professional services site, centralizing page creation and editorial control for marketing and client facing communications.
HubSpot CMS was configured to use template driven page authoring, modular content blocks, responsive page rendering, landing pages, and form based lead capture, aligning platform capabilities with standard Web Content Management workflows. Configuration emphasized content staging, SEO tooling, and analytics instrumentation to support editorial workflows and site publishing governance, with operational ownership concentrated in marketing and web operations for ongoing site maintenance.
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Lane Gorman Trubitt CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Lane Gorman Trubitt IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Lane Gorman Trubitt CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Lane Gorman Trubitt
Apps Being Evaluated by Lane Gorman Trubitt Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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