Delanco, 08075, NJ,
United States
Laurel Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Laurel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Laurel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Laurel has purchased the following applications: SquarePeg Applicant Screening for Talent Sourcing in 2024, OpenAI GPT-4 for Generative AI Platforms in 2024, Zoominfo Chat for Chatbots and Conversational AI in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Laurel is running and its propensity to invest more and deepen its relationship with SquarePeg , OpenAI , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Laurel revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Laurel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SquarePeg | Legacy | SquarePeg Applicant Screening | Talent Sourcing | HCM | n/a | 2024 | 2024 |
In 2024, Laurel implemented SquarePeg Applicant Screening to accelerate technical hiring for HR in the United States. The SquarePeg Applicant Screening deployment supported a team-of-one recruiting function tasked with reviewing large applicant pools and scaling initial candidate triage.
The implementation emphasized Talent Sourcing capabilities, configuring automated resume review, candidate scoring, and rule-based screening to surface technical skills and relevant experience. SquarePeg Applicant Screening was set up so non-technical HR staff could apply screening criteria and generate prioritized shortlists without deep engineering involvement.
Operationally the service was integrated with Ashby, enabling applicant records to flow into SquarePeg Applicant Screening and filtered candidate lists to be returned to Ashby for downstream tracking and interview scheduling. The deployment scope was Laurel HR in the United States and centered on shifting the manual resume review workload to an automated screening layer.
Laurel reported that the integrated deployment cut resume review time dramatically, citing more than 40 hours saved on a single hiring process, and allowed non-technical staff to screen technical candidates effectively. Governance adjustments included the introduction of screening rules and recruiter validation checkpoints to align automated shortlists with hiring manager expectations.
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenAI | Legacy | OpenAI GPT-4 | Generative AI Platforms | AI Development | n/a | 2024 | 2024 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2023 | 2023 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2025 | 2025 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2023 | 2023 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2019 | 2019 |
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Content Management | Content Management |
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2025 | 2025 |
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Video Editing | Content Management |
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2024 | 2024 |
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Web Content Management | Content Management |
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2022 | 2022 |
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Web Content Management | Content Management |
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2023 | 2023 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Product Information Management | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2023 | 2023 |
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Customer Data Platform | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2025 | 2025 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Marketing Automation, Sales Automation | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2023 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2023 | 2023 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
|
2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2020 | 2020 |
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Apps Development | PaaS |
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2021 | 2021 |
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Apps Development | PaaS |
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2023 | 2023 |
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Apps Development | PaaS |
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2024 | 2024 |
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Transactional Email | PaaS |
|
2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Cloud Storage | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Database Management, Open-Source Database | IaaS |
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2023 | 2023 |
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Domain Name System (DNS) | IaaS |
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2019 | 2019 |
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Domain Name System (DNS) | IaaS |
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2020 | 2020 |
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Domain Name System (DNS) | IaaS |
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2023 | 2023 |
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Domain Name System (DNS) | IaaS |
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2024 | 2024 |
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Network Management and Monitoring | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Password Management | CyberSecurity |
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2024 | 2024 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
|
2020 | 2020 |
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| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||