AI Buyer Insights:

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

Laurel

620 Cooper St,
Delanco, 08075, NJ,
United States

https://www.laurelmfg.com/

1 856-461-6600

Manufacturing

Laurel Technographics

Laurel Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Laurel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Laurel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Laurel has purchased the following applications: Zoominfo Platform for Account Based Marketing in 2023, Dreamdata Revenue Analytics for Analytics and BI in 2025, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2023 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Laurel is running and its propensity to invest more and deepen its relationship with Zoominfo , Dreamdata , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Laurel revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Laurel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Laurel Data, Technology Stack, and Enterprise Applications

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
Zoominfo	Legacy	Zoominfo Platform	Account Based Marketing	CRM	n/a	2023	2023
			Customer Data Platform	CRM		2023	2023
			Customer Support	CRM		2023	2023
			Digital Advertising Platform	CRM		2023	2023
			Digital Advertising Platform	CRM		2025	2025
			Marketing Analytics	CRM		2024	2024
			Marketing Automation	CRM		2025	2025
			Marketing Automation	CRM		2024	2024
			Marketing Automation	CRM		2025	2025
			Marketing Automation, Sales Automation	CRM		2023	2023
			Tag Management	CRM		2021	2021
			Tag Management	CRM		2023	2023

Analytics and BI

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
Dreamdata	Legacy	Dreamdata Revenue Analytics	Analytics and BI	Analytics and BI	n/a	2025	2025

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
Google	Legacy	Google Cloud Platform (GCP)	Application Hosting and Computing Services	IaaS	n/a	2023	2023
			Application Hosting and Computing Services	IaaS		2021	2021
			Application Hosting and Computing Services	IaaS		2022	2022
			Application Hosting and Computing Services	IaaS		2019	2019
			Application Hosting and Computing Services	IaaS		2024	2024
			Cloud Storage	IaaS		2024	2024
			Content Delivery Network	IaaS		2022	2022
			Content Delivery Network	IaaS		2023	2023
			Content Delivery Network	IaaS		2023	2023
			Content Delivery Network	IaaS		2024	2024
			Content Delivery Network	IaaS		2023	2023
			Content Delivery Network	IaaS		2023	2023
			Content Delivery Network	IaaS		2025	2025
			Database Management, Open-Source Database	IaaS		2023	2023
			Domain Name System (DNS)	IaaS		2019	2019
			Domain Name System (DNS)	IaaS		2020	2020
			Domain Name System (DNS)	IaaS		2023	2023
			Domain Name System (DNS)	IaaS		2024	2024
			Network Management and Monitoring	IaaS		2023	2023

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Application Performance Management	ITSM		2021	2021
			IT Service Management	ITSM		2023	2023

PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Apps Development	PaaS		2020	2020
			Apps Development	PaaS		2021	2021
			Apps Development	PaaS		2023	2023
			Apps Development	PaaS		2024	2024
			Transactional Email	PaaS		2023	2023

Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Audio Video and Web Conferencing	Collaboration		2023	2023
			Collaboration	Collaboration		2023	2023
			Collaboration	Collaboration		2024	2024

AI-Powered Application

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Chatbots and Conversational AI	AI-Powered Application		2023	2023

Content Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Content Management	Content Management		2019	2019
			Content Management	Content Management		2025	2025
			Video Editing	Content Management		2024	2024
			Web Content Management	Content Management		2022	2022
			Web Content Management	Content Management		2023	2023

AI Development

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Generative AI Platforms	AI Development		2024	2024

CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Identity and Access Management (IAM)	CyberSecurity		2024	2024
			Secure Email Gateways (SEGs)	CyberSecurity		2023	2023
			Secure Sockets Layer (SSL)	CyberSecurity		2020	2020

eCommerce

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Product Information Management	eCommerce		2021	2021

PPM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Project Portfolio Management	PPM		2024	2024

HCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Talent Sourcing	HCM		2024	2024

IT Decision Makers and Key Stakeholders at Laurel

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Laurel Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Laurel Technographics

Laurel is a Manufacturing organization based in United States, with around 10 employees and annual revenues of $1.0 million.

Laurel operates a diverse technology stack with applications such as Zoominfo Platform, Dreamdata Revenue Analytics and Google Cloud Platform (GCP), covering areas like Account Based Marketing, Analytics and BI and Application Hosting and Computing Services.

Laurel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Zoominfo, Dreamdata and Google.

Laurel recently adopted applications including HubSpot Ads in 2025, Hubspot Marketing Automation in 2025 and Navattic Platform in 2025, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Laurel’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Laurel’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Laurel technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.